How to Optimize POP Merchandising Displays

Chapter Two

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How to Optimize POP Merchandising Displays

Chapter Two (:57)

Steve Fenda:  

From a brand perspective at Duracell, how will this help you with compliance and category growth?

Brandon Barr:

From a brand perspective at Duracell, (category leaders), we're always partnering with our retailers to drive category growth. One of the few areas that we can't measure is our secondary merchandising displays.

We can measure promotions.

We can measure productivity of SKUs, et cetera.

.For a category like batteries where 45% of the purchase is unplanned, secondary displays are huge.  There's a massive investment on both the part of the retailer and the brand to sell them. Being able to measure the investment there, understand, and make sure that they get on the floor where they're supposed to be to really maximize sales for the category, is crucially important.

It's something that's been a black hole until recently. 

Moving forward as we get this sensor technology into store, we can have a much higher compliance level and hopefully grow category for both the retailer and brand.

View Related Shelfbucks Videos:

Kevin Stambaugh (1:53) We Make Visible What Was Once Invisible

Kevin Stambaugh  (1:56)  It's Proven to Give You a Sales Lift!

Kevin Stambaugh  (1:50)  Can You Test & Learn While Your Program is Live?

Kevin Stambaugh  (2:46) Get a Much Higher Return & Greater Value


NRF 2017 Panel Speakers: 

Steve FrendaManaging Director, Path to Purchase Institute, Division of Ensemble IQ

Brandon Barr:  Director of Retail Marketing and Insights for Duracell

Peter Bond:  Managing Partner of  Bond Unlimited,  

Jill Andersen:  Director of Marketing for Menasha Packaging Company

Frank Krug:  Director of Technology for TPN

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For more information contact Will Phillips at 512-442-6818 or