Garden designers have become an inseparable part of today’s construction and property business. Therefore, you can register an upward growth trajectory for your landscaping business from the beginning and generate millions in revenue today. There are thousands of residential and commercial garden design businesses at present, with new entrants thronging the market.
Old brands and business have their circles and way of doing business. So you need to chalk out your strategies to deal with the aggressive competition. You have to do research initially to understand the market and gain a deep insight into your niche and competitors.
With that in mind, you will learn battle-tested marketing ideas for your landscape business in this blog post.
Build Brand Awareness
This is one of the first steps in this path to inform your markets about your presence. You must already know that the old competitors have dedicated customers who get more business through referrals and word-of-mouth publicity. So you also need to build some brand awareness surrounding your services. When people become familiar, they will come to you.
Start with a company logo, which will help you build trust and credibility in the market. You need to ensure that the logo is present on your marketing materials. To put it in simple words, it should be omnipresent. This is the first step to help you break the ice as a new entrant.
Select a Niche Segment
When you have just started, it might take time to find out who your genuine buyers are. You will get lots of inquiries, to begin with, but no purchases or orders. The garden design and landscape niches are pretty varied. They often include outdoor art, aqua-scaping, and sustainable design. Advertising yourself as a generalist might not get you any results in a competitive market. In this field, specialization speaks for itself.
You can specialize in hardscaping, which is very much in demand nowadays. Some elements include rocks, sidewalks, pavers, walls, and patios. Suggest trending additions like composite timber railing panels as a way to sustainability can make you look proficient in the eyes of the owner. These are way better than plain wood and come with a long-term guarantee. These are low-maintenance dividers that do not need much attention after a successful installation.
Brick walls, stone walls, and precast walls are also other options. You project deep expertise and knowledge when you pay attention to such minute details concerning your client. It is one of the ways you can make a market for yourself.
Get a website
Most garden design and landscaping companies have one. So it makes sense for you to invest in one as well. A stunning website can bring lots of clients to your business. No matter how much you advertise, you will mostly get locals inquiring about your services. If you want to grow, it is mandatory to have your website up and running. This will help you expand your client base. Most people rely on the internet to search for businesses.
Starting a website will not help you much if you do not optimize it. Search engine optimization is the key to getting more footfalls and converting them into clients. Use the right keywords and relevant tags to get the chunk of business you have been eyeing for so long. Moreover, you have to monitor your web traffic persistently, to understand customer buying patterns. It gives you a chance to improve on services content, if necessary. Web presence adds credibility to your business.
Run PPC Campaigns
In today’s times, just expertise and branding will not work for your business. You also need to be online. Most garden designers have clients in their vicinity. So, it will make sense if you can organize and run a PPC campaign in your local community. You only pay when someone clicks on your ad and remains on your page for a certain amount of time. Moreover, such visitors have a high purchase rate compared to organic ones. The targeted nature of PPC ads makes them a success. You can run such ads on two targeted platforms like Google and Facebook.
Write Blogs on Landscaping
You should subtly handle your customers without being overly forceful. This is where the blogs come in. Have a blog page on your site to post blogs on various garden design and landscaping topics. The posts can also appear on Google if you use the right ranking parameters. It is one way to fetch quality leads organically. You can also engage with your audience through the blog comments section. It shows that you are an exciting business entity to work with.
These are a few ways you can use to market your garden design business today. Marketing need not be mundane. Think of more stuff about your area and apply them. However, you need to be savvy with marketing ideas in this competitive world today.