How to Optimize POP Merchandising Displays

 Panel Introduction

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How to Optimize POP Merchandising Displays

Panel Introduction (4:23)

Erik McMillan:

My name is Erik McMillan. I'm the founder and CEO of Shelfbucks. I would like to introduce our customers today, talking about IoT merchandising, data, and mobile engagement in retail.

Shelfbucks is a small startup that's trying to make a difference in the retail industry. We have an Internet of Things platform that allows CPGs and merchants to track their most important merchandising campaigns into the retail store and provide valuable data that's never been available before.

We have a great set of panelists that are going to walk you through this.

I’d like to introduce you to a good friend of mine, Steve Frenda.

He's with the Path to Purchase Institute, now an EnsembleIQ company. EnsembleIQ has over 400 member companies contributing to the retail industry.

Steve Frenda:

I started with Colgate. I was a guy on the street, and acquired an appreciation for merchandising in- store.

I've got a terrific group of panelists here today.

Jill Andersen.  Jill is the Director of Marketing for Menasha Packaging Company. She's a talented and enthusiastic professional. She's been with Menasha for about 15 years. Menasha is a major power in packaging and Point of Purchase material. We also know Jill knows how to have a good time, and you can tell that by her personality and that she went to the University of Wisconsin.

Peter Bond. Peter is the managing partner of Bond Unlimited. I've known Peter for about 20 years.  We had the privilege of working together twice during that period of time. Peter really understands the business.  He is one of a few guys who has looked at the business through the prism of working for a brand and worked for a couple of very sophisticated infotech companies.  One of the times we worked together was with IRI and then also as a retailer. Most recently, he was at CVS as Senior Director of Loyalty and Personalization. Peter really understands that connectivity with the shopper.

Brandon Barr.  Brandon is Director of Retail Marketing and Insights for Duracell, a division of Berkshire Hathaway. It's pretty amazing if you think about his presence here. He's been with several organizations and now with Duracell. You can't even imagine the types, amounts, and the thinking that has to go into Point of Purchase. They are lucky to have him. He’s right in the middle of where he needs to be with all the merchandising and display activity that goes on with Duracell.

Frank Krug.  Frank is the Director of Technology for TPN, a shopper marketing agency.  He’s been there for four years. Frank has a handle on all the technology, the digital signage, the connectivity to the shopper, and what that all means as we go forward in the shopping experience.

View Related Shelfbucks Videos:

Erik McMillan  (:47) We Give You Answers!

Charlie Walden  (1:46)  How it Works

Erik McMillan  (1:21)  With Shelfbucks, It's Easy To Make Excellent  Merchandising Decisions


NRF 2017 Panel Speakers: 

Steve Frenda:  Managing Director, Path to Purchase Institute, Division of Ensemble IQ

Brandon Barr:  Director of Retail Marketing and Insights for Duracell

Peter Bond:  Managing Partner of  Bond Unlimited,  

Jill Andersen:  Director of Marketing for Menasha Packaging Company

Frank Krug:  Director of Technology for TPN

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For more information contact Will Phillips at 512-442-6818 or