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There's value in measuring  displays moving thru the supply chain

Benefits of measuring displays moving thru the supply chain include knowing the sales lift, improving it, and better planning of the portfolio of campaigns.

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Trends for in-store signage include Measurable results

A recent article in Progressive Grocer, cited trends for in-store signage emphasize more informative content, customized experiences, and, measurable results.

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Can Data make your Displays invincible?

Understand how data is turned into action, familiar with the methods of data science & data-scientific research, think strategically, use data to create value

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How Close Is Retail To Adopting The Internet Of Things?

A good example of an Internet of Things application in Retail is Shelfbucks measurement product, which tracks sales lift by display program and on floor rate.

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Ten Specific Benefits from making Displays Smart

Benefits from making displays smart are practical insights to accelerating revenue and reducing costs through visibility into display execution and sales lift.

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There is no such thing as "The" internet of things...says BCG

Shelfbucks Internet of Things Solution make sense of data about merchandising displays and generates meaningful insights that brands improved revenue and costs.

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The top ten benefits of making Displays smart

The benefit of making POP Merchandising Displays Smart begins with putting a continuous improvement process in place so every program is better the next time.

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Are You Embracing Best Practices for Merchandising Displays?

Shelfbucks, Erik McMillan, a higher bar for a best practice in POP Merchandising Displays, making data analytics work for CPGs through innovation & technology

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Shelfbucks Acquires Portfolio of Patents for In-Store POP Display

Shelfbucks acquires portfolio of 24 patents originally held by Goliath Solutions, In-store POP Display Execution, compliance, performance measurement technology

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The Path to Make Merchandising Displays Smart

Shelfbucks merchandising optimization platform transforms retailer/CPG displays into Smart displays w/ As-a-Service model supported by Accenture, McKinsey, Bain

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Accenture's new world of "As-A-Service" for Business Improvement

Shelfbucks' new Retail Merchandizing Optimization Platform resemble's Accenture's New World As-a-Service Model because it shares the same five key components.

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Is Shopper Marketing at a tipping point?

Shopper Marketing is at a tipping point, and leading brands are challenging existing practices and starting the conversation of where we are headed.

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Shopper Marketing info graphic: "Perspective is worth IQ 80 points"

Point of Sale Displays have been in stores for years, if not decades, but now you can add sensors to them and make them smart so that you can measure execution, traffic, dwell time and personalize content.

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How to place beacons in a supermarket for high sales conversion

Placing beacons in a supermarket requires attention to detail...and a bridge between what the consumer is used to and what future possibilities are.

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What's the key to getting Beacon customer traction? Answer: Listening

The key to getting beacon customer traction is really listening to retailers and their shoppers and using a lean and agile development approach.

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Want to join the journey for smart POP displays?

Improving the shopping experience with Beacons is now much easier for CPG's & Retailers with Shelfbucks recently announced program Menasha, Green Bay Pkg, Royal

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Beacon solutions require a lean and agile approach

Consumers can defeat surveillance by following opt-in processes and retailers using beacons with apps can improve the shopping experience.

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Feedback is critical to improving your performance

Feedback is critical to improving performance of an innovative retail app that accesses deals from beacons in store.

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What is the "right" percent of push vs. pull messaging?

Push marketing done as blatant agenda pushing is being displaced by an approach that incorporates personalization, and context of the shopper's trip.

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The marketing funnel is dead…check. What's next?

Search and social media have pre-empted the traditional marketing funnel and retailers can fight back with an intelligent strategic weapon.

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Delivering a personalized experience is more important than technology

Delivering a more personalized experience will require alignment around where you are going, not just what technology will get you there.

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How Millenials are using mobile devices for shopping.

This infographic on reveals likes and dislikes about using mobile devices essential to creating a good shopping experience in stores.

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How does your chain compare to the top 100 retailers in mobile use?

This infographic shows how the toop 100 retailers are scaling for mobile inside the brick and mortar store.

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Start with your shopper in mind when considering iBeacon rollout plans

Start with your shopper in mind when considering rollout plans for iBeacons to add personalization at the shelf for bricks and mortar stores.

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