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There's value in measuring  displays moving thru the supply chain

Benefits of measuring displays moving thru the supply chain include knowing the sales lift, improving it, and better planning of the portfolio of campaigns.

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Trends for in-store signage include Measurable results

A recent article in Progressive Grocer, cited trends for in-store signage emphasize more informative content, customized experiences, and, measurable results.

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Your Road Map to your POP Optimization Yellow Jersey

POP journey is the Tour de France, without a road map you’d be lost. Map & optimize your POP displays. Digital is transforming process, product and even people.

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Retail's evolution...are you ready?

Retail Evolution will create millions of better-paying positions, improve customer choice, experience, business opportunity, multichannel customer experiences

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Data Allows You to See Which Displays Give You a Win! Win!

ROI interactive dashboard, Increase yield brands’ promotional spend, optimizing trade allowance ensure right displays in right stores enhancing labor efficiency

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Can Data make your Displays invincible?

Understand how data is turned into action, familiar with the methods of data science & data-scientific research, think strategically, use data to create value

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A Display is a Terrible Thing to waste!

Having the greatest offer, eye-catching graphics & ground-breaking shopper insights doesn’t count for much if the P.O.P. display fails to reach the sales floor.

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How Close Is Retail To Adopting The Internet Of Things?

A good example of an Internet of Things application in Retail is Shelfbucks measurement product, which tracks sales lift by display program and on floor rate.

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Start-ups raise $1.5B to optimize grocery store operations with Ai

Shelfbucks & start-ups raise $1.5B to optimize grocery store operations w/ AI & found a way to pay for the infrastructure & get millions of beacons into stores

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Ten Specific Benefits from making Displays Smart

Benefits from making displays smart are practical insights to accelerating revenue and reducing costs through visibility into display execution and sales lift.

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How Shelfbucks Delivers  Value to CPG's & Retailers

Shelfbucks Measures insights & sends alerts enable retailers & CPG Brands to make confident, data-driven decisions based on specific, daily campaign performance

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HOW TO OPTIMIZE POP MERCHANDISING DISPLAYS

WANT TO BRING DIGITAL CAPABILITIES TO POINT OF PURCHASE DISPLAYS? Shelfbucks smart POP displays, bringing digital capabilities to traditional in-store Displays

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Discussion about personalization's importance to CPG's & Retailers

Displays have to be the very best. Compliance is critical. Know which half of your advertising is working & know that you're always getting a good return, ROI.

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What are the key elements of the promise of beyond Merchanding as we look to the future?

Data gives opportunity to leverage this network to drive personalized communications at “the moment of truth” with customers, using longitudinal customer data.

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How would you best examine the financial viability of producing POP merchandising displays?

How would you examine the financial viability of producing POP merchandising displays? Be able to measure real time data that is actionable & drive complaince

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Would you discuss the ability to drive sales for products that are in aisles without distracting their customers?

Retail "Clean floor" policies vs "stacking it high & letting it fly" maintaining the "line of sight" for the retailer & brands, present most effective displays

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Where is the responsibility for POP Merchandising display compliance? Brands?  Retailers?

Where is the responsibility for POP Merchandising display compliance? Brands?  Retailers?

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The Race for Intelligent, Integrated Stores is on!

Shelfbucks is focused on providing visibility to manufacturer/brand owners & retailers for proper execution of promotions. ChainLink Research, NRF 2017 Show

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The importance of displays in building brand equity?  From the retail side?  From the brand side?

The importance of displays in building brand equity, for retail side, for brand side. How to Optimize POP Merchandising Displays Shelfbucks data smart displays

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Can SXSW Save Retail?

Can SXSW Save Retail? Identify Gaps in-store Marketing, Measure Cross Channel Attribution, Personalize advertising products, Improve effectiveness of marketing.

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Comments on the emerging capabilities of execution & effectiveness with shopper focus

I think you can understand your displays better. We can be smart about what we put on the displays and making sure it's the right SKUs and the right mixes so they sell through...

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Do a better job with promotions & maximize the use of your space within the store

Technology will help you do a better job, promote & maximize the use of your space. Shelfbucks, How to optimize POP merchandising displays with data & analytics

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How do you measure in-store merchandising display compliance?

How do you measure in-store merchandising display compliance? Data analytics can improve merchandising displays & in-store compliance & improve category growth.

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How will measurement help your compliance & category growth?

Shelfbucks, How will measurement help your compliance & category growth? How to optimize POP merchandising displays with data & analytics, Brandon Barr Duracell

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What is the benefit to the retailer of improved in-store display compliance?

Shelfbucks, Peter Bond, discuss the benefit to retailer of improved in-store display compliance, smart displays, optimize POP merchandising & display compliance

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There is no such thing as "The" internet of things...says BCG

Shelfbucks Internet of Things Solution make sense of data about merchandising displays and generates meaningful insights that brands improved revenue and costs.

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IoT Merchandising Data and Mobile Engagement: Improve In-Store Marketing ROI

Shelfbucks enables CPG's & retailers to measure, manage & improve the effectiveness of in-store product merchandising programs IoT Merchandise Data In-store ROI

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The top ten benefits of making Displays smart

The benefit of making POP Merchandising Displays Smart begins with putting a continuous improvement process in place so every program is better the next time.

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Are You Embracing Best Practices for Merchandising Displays?

Shelfbucks, Erik McMillan, a higher bar for a best practice in POP Merchandising Displays, making data analytics work for CPGs through innovation & technology

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Shelfbucks Acquires Portfolio of Patents for In-Store POP Display

Shelfbucks acquires portfolio of 24 patents originally held by Goliath Solutions, In-store POP Display Execution, compliance, performance measurement technology

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Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Shelfbucks, Erik McMillan join forces w/ The Royal Group, expand retail's in-store digital marketing ecosystem precise measurable reports data to CPGs Retailers

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Are Your Industry Initiatives Impactful?

Erik McMillan, Gary Overhultz, Josh Tong, ask are your industry initiatives impactful using SmartDisplay Data and Analytics to Brick-and-Mortar E-Commerce Tech

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Shelfbucks Makes 2016 Austin Fest Coolest Companies Finalist

Shelfbucks and Erik McMillan make 2016 Austin Fest Coolest Companies Finalist.

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The Path to Make Merchandising Displays Smart

Shelfbucks merchandising optimization platform transforms retailer/CPG displays into Smart displays w/ As-a-Service model supported by Accenture, McKinsey, Bain

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Great Northern Incorporates Shelfbucks "SmartDisplay" Platform

Erik McMillan, Great Northern Partner w/ Shelfbucks using merchandising optimization platform provide CPG & retail partners with precise, measurable reports.

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Green Bay Packaging & Shelfbucks Add ‘SmartDisplay’ to Innovation div.

Green Bay Packaging Partners with Shelfbucks & Erik McMillan to add SmartDisplays, leading in-store shopper marketing optimization platform for Retail & CPG's

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Accenture's new world of "As-A-Service" for Business Improvement

Shelfbucks' new Retail Merchandizing Optimization Platform resemble's Accenture's New World As-a-Service Model because it shares the same five key components.

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What objections will retailers and executives have to Shelfbucks?

Kevin Stambaugh build a new technology with smart displays answer objections by retailers & executives Shelfbucks mobile platform Profitability sales objective

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Want more customer engagement?

Bill Martin ShopperTrak challenge retailers face Omni-channel brick-and-mortar to E-commerce loop engage the consumer increase average transaction size mobile

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What are examples of applying purposology to retail?

Haley Rushing examples of applying purposolosy to retail competitive price pressure relieved through Shelfbucks smart displays examples from Walmart & Walgreens

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Is Shopper Marketing at a tipping point?

Shopper Marketing is at a tipping point, and leading brands are challenging existing practices and starting the conversation of where we are headed.

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Shopper Marketing info graphic: "Perspective is worth IQ 80 points"

Point of Sale Displays have been in stores for years, if not decades, but now you can add sensors to them and make them smart so that you can measure execution, traffic, dwell time and personalize content.

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Shopper measurement and engagement, a new frontier (Part 1)

Consumer Packaged Goods (CPG) manufacturers can capture and use data with smart POP displays with their retail partners

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How to place beacons in a supermarket for high sales conversion

Placing beacons in a supermarket requires attention to detail...and a bridge between what the consumer is used to and what future possibilities are.

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What's the key to getting Beacon customer traction? Answer: Listening

The key to getting beacon customer traction is really listening to retailers and their shoppers and using a lean and agile development approach.

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Want to join the journey for smart POP displays?

Improving the shopping experience with Beacons is now much easier for CPG's & Retailers with Shelfbucks recently announced program Menasha, Green Bay Pkg, Royal

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Beacon solutions require a lean and agile approach

Consumers can defeat surveillance by following opt-in processes and retailers using beacons with apps can improve the shopping experience.

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Feedback is critical to improving your performance

Feedback is critical to improving performance of an innovative retail app that accesses deals from beacons in store.

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What is the "right" percent of push vs. pull messaging?

Push marketing done as blatant agenda pushing is being displaced by an approach that incorporates personalization, and context of the shopper's trip.

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The marketing funnel is dead…check. What's next?

Search and social media have pre-empted the traditional marketing funnel and retailers can fight back with an intelligent strategic weapon.

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Delivering a personalized experience is more important than technology

Delivering a more personalized experience will require alignment around where you are going, not just what technology will get you there.

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How Millenials are using mobile devices for shopping.

This infographic on reveals likes and dislikes about using mobile devices essential to creating a good shopping experience in stores.

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How does your chain compare to the top 100 retailers in mobile use?

This infographic shows how the toop 100 retailers are scaling for mobile inside the brick and mortar store.

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Start with your shopper in mind when considering iBeacon rollout plans

Start with your shopper in mind when considering rollout plans for iBeacons to add personalization at the shelf for bricks and mortar stores.

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Craft several pilot tests when beginning the iBeacon journey

Getting maximum benefit from using iBeacons to increase conversion and personalization requires several different pilot tests.

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Retailers will increase ad spend in their mobile apps at the shelf

The decline in newspaper ad spend and the rise of smart phones will trigger a big increase in retail ad spending in their mobile app at the shelf.

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How smart beacons seamlessly weave mobile with brick-and-mortar

Erik McMillan’s vision is to improve the shopper experience in brick and mortar by making store aisles digitally interactive.

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How Much of a Pivot is Needed to Market to Gen Y?

The formula for creating a winning retail strategy to Gen Y is to focus on smart phones, personalize offers, and expose product ratings and reviews.

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iBeacons Can Make a More Relevant and Personalized Shopping Experience

How retailers can beat e-commerce and show-rooming by delivering personalized deals on smart phones when the shopper is making the purchase decision.

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Carpe BLE'm: Offer Deals to Shoppers with iBeacons

How retailers can delivering personalized deals on smart phones at the shelf when the shopper is making the buying decision.

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Use Cases for iBeacon in Brick and Mortar stores

Discover the use cases for delivery of personalized deals to smart phones that improve the shopper experience and offer relevance.

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Is Mobile Ad Spend Too Low?

The mismatch in ad spend by contrasting the percent of time spent versus the percent of ad dollars spend on each media type.

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