Kris Milam – Director of manufacturing
Our customers, retailers and brands, create campaigns. They design a display. They send it out to all of their stores. They hope that they get that ROI.
What Shelfbucks does with it's product is...we make those display smart.
Shelfbucks hides a device on the display and at that point we have visibility.
We can see it going from the pack out facility to the distribution center, to the retailer, to the back floor, on the floor and then ultimately being recycled.
What is unique about the Shelfbucks product is it is real-time data at a national, regional and local levels. This enables our customers to make real-time decisions and maximize their ROI.
They haven't had the ability to do that before.