Catherine Lindner – Chief Merchant
I believe there are two critical reasons that Shelfbucks is an outstanding solution for consumer goods companies.The first is measurement. To actually understand if their displays made it to the store. When they made it up. When they were taken down.
That data has been unavailable in the industry and now we finally have insights. The second reason is the engagement. Consumers are doing everything on their mobile phones except buying things in a store.
What if you, as a consumer good company, could engage with that customer on their mobile phone at the point of purchase right in front of your display?