How to Optimize POP Merchandising Displays

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Table of Contents

 

Introduction: 

Erik McMillan and Steve Frenda introduce the panelists video. (Video Here 4:23)  The panelist will walk you through the importance of tracking your most important merchandising campaigns.

Video Chapters:

# 1 - Peter Bond:  What is the benefit to the retailer of improved in-store display compliance?  (Video Here 1:03)

# 2 – Brandon Barr:  From a branded perspective at Duracell, how will this help you with compliance and category growth?  (Video Here :57)

# 3 – Frank Krug:  How do you measure in-store display compliance?  (Video Here 1:04)

# 4 – Brandon Barr: How will this technology help you do a better job with your promotions and maximize the use of your space within the store?  (Video Here 1:15)

#5– Jill Andersen & Brandon Barr:  Give us your comments on the emerging capabilities of execution and effectiveness with a shopper focus in mind.  (Video Here 2:08)

#6– Peter Bond & Brandon Barr:  Can you talk about the importance of displays in building brand equity?  From a retailer and brand side?  (Video Here 2:25)

#7-  Brandon Barr & Peter Bond:  As you look at the market place today, where’s the responsibility for compliance exist?  Brands or Retailers?  (Video Here 2:48)

#8– Peter Bond & Jill Andersen:  Would you discuss the ability to drive sales for products that are in aisles, without distracting their customers.  (Video Here 2:09)

#9– Brandon Barr: How would you best examine the financial viability of producing displays and in-store messaging?

(Video Here :49)

#10 – Peter Bond:  What’s the promise of beyond merchandising as we look to the future?  (Video Here 1:51)

#11 – Peter Bond & Steve Frenda:  Conclusion and discussion about personalization's importance to retailers and brands.  (Video Here 2:26)

#12 - Full length eBook video:  (Video Here 23:26)

 

NRF 2017 Panel Speakers: 

Steve Frenda:  Managing Director, Path to Purchase

Brandon Barr:  Director of Retail Marketing and Insights for Duracell

Peter Bond:  Managing Partner of  Bond Unlimited,  

Jill Andersen:  Director of Marketing for Menasha Packaging Company

Frank Krug Director of Technology for TPN

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For more information contact Will Phillips at 512-442-6818 or wphillips@shelfbucks.com