We try to steer clear of any Personally Identifiable Information, (PII), about shoppers to minimize any risk there. On top of that we follow we follow all of the best practices around security. Without going into a lot of detail...those are well-known.
You really have to stay on the cutting edge. It's got to be part of your discipline. That's why we have an security team here at Shelfbucks. We focus on that every single day.
I'm happy to see that retailers are starting to take it very seriously. The bar for working with a top retailer or top CPGs around security is becoming very, very high.I think that's good for everybody.
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