OUR EXECUTIVE TEAM

 
 
 
Erik McMillan
Founder & CEO of Shelfbucks
Explains how his background in technology services and mobile app development led to the creation of Shelfbucks and its vision for measuring POP merchandising displays.
 
Prior to starting Shelfbucks I had two careers that I think shaped who I became and gave me the capabilities and the experience to take Shelfbucks to where I think it could go in the industry. 
 
First was at a web development and consulting company that built e-commerce. The big question they would ask was, "How do we use mobile to capture shoppers in our stores?" We gave them the information they need to help those customers come back again and again. 
 
We drove a significant amount of increased incremental revenue for our retail customers by helping them with their mobile strategies. While I was in that mobile app company in 2010, the iPhone 4s came out.
 
I came across low energy Bluetooth.
 
We built our first prototypes inside of my mobile app company. We took it to some of the biggest retailers in the world in 2011 and 2012. It seemed like everybody like the idea of being able to communicate with the shopper in the aisle, at the point of purchase, when they are about to make purchase decisions through that retailer's mobile app. 
 
We continued to build that product. I got the advice from some of my top mentors including Bret Hurt, "If we could both measure and increase the conversion rate of shoppers inside physical retail stores... we might just be 'onto' something."
 
We started Shelfbucks in the spring of 2013... I sold my mobile app company and...here we are. 
 
 
Kevin Stambaugh
EVP, Chief Product & Data Officer

I've got a diverse background. I've worked for a couple of Fortune 500 companies.  That's been really interesting and rewarding. I've also worked for five different start up companies. It's been a terrific mix of challenges across product and data and technology.
All that's coming together really nicely here at Shelfbucks. All of those skills have proven to be valuable. Retail is a really challenging industry. It's been fun to try to help solve some of these problems. It relies on a lot of technology and a lot of understanding how to fit a product into decades long entrenched processes.  Also how to leverage data.  Basically changing decision-making in the industry.

 

 
Gary Overhultz
Chief Implementation Officer

Brings 35 years of marketing, technology and data management that helps CPGs and Retailers gain insights.

As a marketing pioneer of 35 years, I have had the privilege of examining some of retail's long-standing issues from a variety of perspectives.  
I was struck one morning with an idea about the use of RF technology in stores to understand the dynamics of the merchandising programs from the store operator's point of view.  There was strong interest in doing that on a census basis, with timely, granular reporting.  Every day we could know what was present in the store and what the sales were associated with the presence of this merchandising material.  
I think I bring all of that experience to Shelfbucks.  I am very excited about some additional capabilities that are being made available through the newest technology at Shelfbucks. I look forward to extending that technology across a number of retailers and manufacturers.

 

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Rich Graber
Chief Technology Officer

Rich joined Shelfbucks with more than 30 years of engineering and technology experience. Previously, Rich was Vice President of Engineering for Mueller Systems developing engineering solutions for the advanced metering infrastructure (AMI) for water and electric meters. Developing technology to support RF solutions in the outdoor, low power environment are similar challenges faced by the Shelfbucks solution. Before Mueller Systems, Rich was Senior Vice President of Engineering and Operations at Network Engines. There he delivered world-class quality manufacturing and service, delivering and maintaining appliance servers for their software partners. Rich was driven to Shelfbucks by the breadth of experience, skills and common goals of the team and excited to be part of this innovative technology solution. He holds a BSEE in Communications and Computers from Drexel University.

 
Catherine Lindner
Chief Merchant

Catherine Lindner brings a real world retailers experience to some brilliant technology at Shelfbucks.

I hope what I bring to Shelfbucks is my extensive retail experience as both a merchant and a marketer.  I also bring an analytics background to our Shelfbucks organization.
I think my understanding of that intersection of insights in retail has really enabled our organization to make very practical solutions to big problems that retailers and consumer packaging goods companies have been facing for a long time.

"I joined Shelfbucks to be able to bring a real world retailers experience to brilliant technology that was developed by the founders and the team. When I first met them, I saw that they had a great product, but I help bring an understanding of how retailers make decisions every day.I firmly believe that this technology can help revolutionize retail, but an understanding of how things work inside the retailer is critical to our success."

Chief Merchant Officer Shelfbucks  – Present 

Managing Partner Sagres Consulting  – Present 

Vice President of Retail Marketing Walgreens  

DVP, General Merchandise Manager - Beauty, Fashion and Personal Care Walgreens  

Divisional Merchandise Manager, Beauty Walgreens  

Category Manager, Hair Care Walgreens  

 
Gia Cyrier
Client Services

Gia Cyrier  helps develop a real one-stop shop for the Baby Boomer generation.  She focuses on shoppers and their habits, determining where growth drivers are going to impact the next decade or two.

"Shopper marketing no longer stands for the traditional corrugated displays, circulars, tear pads and high hopes placed in the hands of store managers to execute".
For the past 15 years I've been in the Consumer Packaged Goods industry. I spent time on the manufacture side and time on the CPG side of the business and also spend time on the agency side of the business. When Erik McMillan, with Shelfbucks, and I met it was a really nice combination of all of my experience into one.

"I deliver transformative results in consumer product goods. My career focuses on marketing leadership that drives profitability through the development of innovative strategies".

Senior Brand Manager of Shopper Marketing ► OmniChannel Expert ♦ Trend Analyst ♦ Consumer Habits Kimberly-Clark  

Drug Channel Director ►Pharmaceutical Brand Specialist ♦ Dynamic Marketing Leader MARS Advertising  

Marketing Manager ►Brand Targeting ♦ Strategic Forecasting CVS Caremark 

Account Executive ► Pepsi Account-Field Marketing Manager ♦ Brand Specialist  TracyLocke  

 
Josh Tong
VP of Product Management

Josh Tong explains his experience and how he can take a new form of consumer engagement in-stores and measure and optimize each step.

Prior to coming to Shelfbucks, I spent a lot of time in start-up companies.  Some of those companies really focused on optimizing consumer experiences and engaging them. We were looking at large sets of data and using that to optimize marketing initiatives.
Coming to Shelfbucks, I've  really been able to take a lot of those experiences and apply them to the problems we are solving here.  Shelfbucks is really taking lots of data, looking for patterns in that data and looking to optimize market initiatives. Then with our engagement solutions, we look at how we can take a new form of consumer engagement in-stores and measure and optimize that along each step of the process. Shelfbucks really wants to make that a wonderful experience for shoppers.

Product Manager, Consumer Web and Mobile SpareFoot  

Sr. Product Associate Tallwave  

Adjunct Faculty The Design School - Arizona State University  

Director, Business Planning and Development Great Biz Plans  

Founder, CEO InnovateLife LLC  

Market Research Analyst Technology Business Accelerator 

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Michael Klobe
VP SW Development
This happened to Michael with Erik McMillan and the Shelfbucks name.
 
Michael kept coming across Shelfbucks, discovering more and more people in his network that were one-degree separated between him and the company.
 
What he discovered was that not only was this a fascinating opportunity, all of his past skills came together in a great mosaic, preparing him for the challenges he will face here.
 
Michael led software, firmware, and embedded development teams (and QA and support groups as well) across a wide variety of domains such as A/V control systems, building access management, requirements governance, and solar power.
 
He ran an organization crossing multiple departments and geographies creating a next-gen firewall for huge Fortune 50 companies wanting a device in every store.
 
Michael built multiple SDKs throughout his career, from multi-OS platform APIs to scalable cloud-based scaffolding to a PCI compliant web-based checkout system.
 
SDKs are especially difficult because they are code that is shipped with partner products, meaning that the stakes for quality are raised enormously:
 
They have to be well documented!
 
They have to work every time!
 
They have to be secure!
 
He's as tough as a Longhorn... and you will want him on your team. 
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John Feindt
Sr. Director, Sales

I am a point of purchase industry veteran with more than 35 years of industry experience. I have been responsible for managing and executing over $200 millions of merchandising programs for major consumer goods companies. Not knowing whether-or-not their display programs have been executed has always been the biggest mystery for CPG companies.

Having the opportunity to work for Shelfbucks has provided me with a great opportunity to help CPG companies close this circle of life for their merchandising programs.

Shelfbucks Sr. Director, Sales: responsible for sales to major CPG companies and their retailers:  2015 - present

Menasha Packaging VP of Sales responsible for display point of purchase sales to major CPG companies:  2012 - 2015 

The Strive Group Owner responsible for display point of purchase sales and negotiating major CPG display contracts:  2001 - 2011

Advertising Display Company VP of Sales, Responsible for display point of purchase sales to major CPG companies:  1987 - 2000

Container Corporation of America. Trained in the manufacturing of point of purchase displays process:  1980 - 1986

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Nick Remmell
Director of Operations

With Nick Remmell we have a trained 6 sigma green belt, 5’s specialist and a Super User in SAP.

Nick applies traceability throughout the process of smart displays moving through the supply chain to stores. You can now segregate smart displays from traditional in the POP system.  

Nick helps our customers utilize a little know feature in SAP to allow them to trace ShelfBucks Smart Displays down to the distribution center. Logistics is an integral function for delivering on the promise to retailers and CPG’s of making POP merchandising displays smart.

Nick brings an outstanding track record of quality, consistent with Six Sigma process excellence. 

Nick is an SAP Super User, and introduced traceability of installation of Shelfbucks sensors thru the supply chain by using a little known feature of SAP. This will enable visibility of sensors in the right display before they leave the display manufacturer thru all steps.

Includes from display manufacturing to pack-out, pack out to the retailers’ warehouses, and from the retailers warehouses to the retailers stores.

In Nick’s last job, he saved $20 million dollars by implementing common freight carriers across a global supply chain. The solution allowed Heraeus, a $17 billion global packaging company in quartz and precious metals, to identify and adhere to the lowest cost single freight carrier across a complex set of product lines.

Quality consistent with world class process focus of Six Sigma adds to the value a CPG or retailer can obtain by making their displays smart.

Summary of career:

Warehouse Management, Leadership, technical skills, solving customer problems and the ability to deal tactfully and effectively with others.

Experienced in working in a fast pace manufacturing facility.

Extensive knowledge in Inventory control, planning, shipping and receiving, and logistics.

Hand selected out of 2,000 employees to Participate in a Global Leadership Advancement Program.

Greenbelt in 6 Sigma Lean.

Developed 5's Program.

Certified in OSHA General Industry.

SAP Super User in WM.

Very driven leader /owner in Project management.

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Curtis Seare
Director of Analytics
Data is the fuel of today's knowledge economy. In every organization he's been a part of, Curtis pushed the boundaries of what can be done with data to solve important problems. He's doing that same thing again at Shelfbucks.
 
He joined the team because he believed in their vision and in the Shelfbucks team. They are a unique group of dedicated people that have an amazingly innovative product on their hands. The heart of that product is data. He couldn't pass up the opportunity to be part of that.
 
He had first hand experience dealing with the issues that Shelfbucks will face as a growing data company. For a large international company, He built the their first internal analytical database and managed the analytics team to bring company-wide insights to marketing, sales, and the executive team. For an educational organization, he revamped analytical processes and capabilities achieving a 40x decrease in time-to-insight in under 5 months. For one of the largest donation processors in the United States, he unified all of their donation and performance data and launched a new data product.
 
Shelfbucks is a small company, but the information and data we are collecting is innovative, powerful, and completely unique and new. We are the only company in the world that can achieve the insights for both retailers and brands that we do. That puts us in a unique and compelling position to serve our clients.
 
After all the technical wizardy is done, the most important thing about analytics is communicating insights to the people who need them. He spent his entire career focused on how people interact with analytics, how to communicate data effectively to them, and how to help people gain important insights from analytics to solve their real world problems. He loves the topic so much, he produces an industry podcast about how data is shaping the world around us.
 
He brings a unique blend of technical skill and human understanding to his work in analytics, and he's very excited about using them to solve the unique problems confronting Shelfbucks and it's customers.
 
 
 
Kris Milam
Director of Manufacturing

Kris Milam leads the manufacturing team to new challenges and goal achievements.

I bring 20 years of semiconductor industry experience to Shelfbucks. I focused predominately in operations, demand planning and manufacturing.  I think most notable what I bring to Shelfbucks is that I was well-trained in continuous process improvement. This enables my team, us, to basically walk the talk of the business model. We have transparent processes that are mapped out, we measure them and we improve them.
Case in point, we just released a new rev of product. Our prior rev had a really long programming time and we were able, because we had a documented process and had the data, to improve that programming time and reduce it by 75%.
We also increased our test yield 100%.
It's a real pleasure to be able to use this skill set with our business model at Shelfbucks.

 

Director of Manufacturing Shelfbucks  – Present 

Responsible for product manufacturing in support of campaign implementation and data collection.

Contract Operations Management AMD  

Director of Operations / Program Management AMD  

Director, Business Improvement AMD  

Director of Demand Planning AMD  

Division Manger - Revenue Attainment / Sales Operations AMD  

Business Manager AMD  

Planner AMD  

 
Charlie Walden
Chief Technology Officer

Brings a rich history from the technology industry to Shelfbucks.

I think the experience I bring to Shelfbucks is sort of unique.  I have a very long history doing embedded systems in communications.  I did a lot of consumer facing backend server development.  I can bring all of these different types of development to bear on the on Shelfbucks problems.  Additionally, the other unique thing is I'm probably the only person at Shelfbucks who's made the trip from small start up to public company, twice.
So I think that helps a lot in terms of our navigation through the problems of growth we are going to solve in the future.

 

 
 
 
Erik McMillan
Founder & CEO of Shelfbucks
Explains how his background in technology services and mobile app development led to the creation of Shelfbucks and its vision for measuring POP merchandising displays.
 
Prior to starting Shelfbucks I had two careers that I think shaped who I became and gave me the capabilities and the experience to take Shelfbucks to where I think it could go in the industry. 
 
First was at a web development and consulting company that built e-commerce. The big question they would ask was, "How do we use mobile to capture shoppers in our stores?" We gave them the information they need to help those customers come back again and again. 
 
We drove a significant amount of increased incremental revenue for our retail customers by helping them with their mobile strategies. While I was in that mobile app company in 2010, the iPhone 4s came out.
 
I came across low energy Bluetooth.
 
We built our first prototypes inside of my mobile app company. We took it to some of the biggest retailers in the world in 2011 and 2012. It seemed like everybody like the idea of being able to communicate with the shopper in the aisle, at the point of purchase, when they are about to make purchase decisions through that retailer's mobile app. 
 
We continued to build that product. I got the advice from some of my top mentors including Bret Hurt, "If we could both measure and increase the conversion rate of shoppers inside physical retail stores... we might just be 'onto' something."
 
We started Shelfbucks in the spring of 2013... I sold my mobile app company and...here we are. 
 
Bill Martin
Chairman of the Board

Joining the team at Shelfbucks has sort of energized me in some of the things I've accomplished in my own career. It's re-energize me to get a better understanding of how the consumer behaves once they get to the point of sale. The reason that's important to me is because we increasingly see that the consumers are distracted. They are not getting to the store very often. Traffic is declining.

We have the opportunity to convert a customer not only at the store level but all the way down to the shelf level.  It's really kind of interesting when you begin to see some of their behavior in terms of what they react to and what they don't react to.

When we think about Shelfbucks and the platform that we plan to build over the next three years, we really have a very interesting opportunity to understand how the consumer is thinking. Therefore train both the retailer and CPG how to behave so they can deliver the best experience to every shopper who comes in their store.

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Tom Dammeyer
Member of the Board

Tom Dammeyer has served as President of CAC, LLC, a private equity investment office based in San Diego, CA since 2001.  CAC is dedicated to partnering with experienced and committed entrepreneurs in businesses with clear growth prospects in large market opportunities.  Previously, Mr. Dammeyer worked in the Mergers & Acquisitions division of Merrill Lynch Investment Banking and as a CPA at Ernst & Young LLP in its Los Angeles office.  Mr. Dammeyer earned his bachelor’s degree in Accounting from University of Southern California, where he was also a member of the Men’s Tennis team.  He also earned his MBA from the University of Chicago Graduate School of Business with concentrations in finance and international business.

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Bernie Brennan
Member of the Board

Bernie Brennan is a consultant and investor in retail-related technology. He has served in a number of roles over thirty years in the retail industry, with seventeen of them as Chairman and CEO of Montgomery Ward, Sav-A-Stop Inc., and Household Merchandising, where he ran several multi-billion retailers including: Vons Grocery, Ben Franklin Stores and TG&Y. Most recently, Brennan has focused on working with several retail-related technologies such as, Marketmax, Tradestones and Tomax as Chairman or Member of the Board.  Brennan is a former Chairman of the National Retail Federation and earned the Gold Medal Award as Retailer of the Year. He is co-author of Branded! How Retailers Engage customers with Social Media and Mobility.

Tony Dunning
Board Director

Tony brings more than 30 years of customer development and sales leadership in the Consumer Packaged Goods industry to Shelfbucks. Beginning his career at E & J Gallo Winery, he rose through the ranks to be handpicked by the CEO to build the WalMart and Sam’s Club business. He drove similar success at Vice President of Sales at Pepsico, driving double digit growth in his first two years in the role. At Kimberly Clark, Tony drove his multibillion-dollar sales organization to grow net sales and profits for five consecutive years and transformed his sales organization by establishing best-in-class sales capability focused on insights selling, storytelling, financial acumen and negotiation. This emphasis helped drive Kimberly Clark’s first-ever composite Top Ten Kantar/Cannondale PowerRanking and consistent ranking in the top 25% of competitors in Advantage survey. Most recently, Tony led Jack Link’s sales organization to record top-line and bottom-line growth in 2014 and 2015. Tony is a member of the Path to Purchase Institute, Shopper Marketing Hall of Fame. He holds a BS in Business Administration and Management/Finance from the University of Nebraska and Executive Certifications from Harvard Business School and The University of Chicago Booth School of Business.

 
George Garrick
Member of the Board
What George Garrick Brings to Shelfbucks

I spent the first half of my career working with CPG's. I worked 15 years for a company called IRI. I was CEO of Nielsen. I worked for the two biggest CPG information companies. I ran them in North America.
 
Half of my career was CPG experience and the second half of my career was start-up experience, doing tech start-ups. Shelfbucks is a tech start-up in the CPG business. I bring a very relevant background in both domain expertise of a CPG as well as the company stage and growth expertise that's needed for a company like Shelfbucks.
 
That's a great combination.  
 
That's what I enjoy doing because it takes advantage of
the things I bring to bear. It's one of the reasons Erik thought I would be a good addition to the team.
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James Boyce
Sales Executive

Achievement driven sales professional with proven ability to establish and drive revenues in new markets, territories, and channels with minimal ramp-up time. Successful track record involving sales of emerging technologies; including hardware, software, and services with average sales of $50+K and sales cycle of 180+ days. Superior interpersonal, verbal, and written communicator; readily establish client trust and competency in self and represented company.

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Ed Anderson
COO

I’ve worked to two Fortune 500 companies: W R Grace for 6 years and American Express for 2 years.

While at W R Grace I worked with Herman’s World of Sporting Goods, running the real estate initiatives and as a financial planner.

I worked 5 years as COO of The Computer Factory, a publicly traded early PC retailer.

During my time at The Computer Factory, revenue grew twenty-five fold from $12 million and profits grew from $300K to $9 million.

I worked 5 years at Computerland as COO and was influential in revenue doubling from $1 billion to $2 billion system sales.

I spent 6 years at CompuCom as CEO, a publicly traded network integrator and managed services provider. While at Compucom, revenue grew from $600 million to $2.5 billion and profits grew from $4 million to $80 million. I served another 5 years at CompuCom as Chief Marketing and Strategy Officer from 2009 to 2013."

During that tenure I used Erik McMillan (as CEO of Best Fit Mobile) to build an app for IPads and other demonstrations of innovation with our Client Advisory Council.

 
Will Phillips
EVP of sales and customer success
EVP of Sales & Customer Success "Shelfbucks has the ability to measure and engage with shoppers at that critical point of purchase. This was so compelling to me that I joined the team. I still believe that is going to be the greatest differentiator for Shelfbucks as we go forward.
 
I was further impressed with Shelfbucks as l got to meet the
development team and I could see their amazing creativity.
Shelfbucks' proven insights will fundamentally change the way our industry buys and executes POP merchangising.
For the first time, we will be able to accutately track daily execution by store, measure campaing ROI, and assess individual SKU performance.
 
Working together, brands, retailers and their pop providers will drive greater business results and shopper satisfaction."
 
 
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Erik McMillan
Founder & CEO of Shelfbucks
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Kevin Stambaugh
EVP, Chief Product & Data Officer
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Gary Overhultz
Chief Implementation Officer
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Rich Graber
Chief Technology Officer
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Catherine Lindner
Chief Merchant
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Gia Cyrier
Client Services
Josh Tong- VP of Product Management
Josh Tong
VP of Product Management
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Michael Klobe
VP SW Development
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John Feindt
Sr. Director, Sales
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Nick Remmell
Director of Operations
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Curtis Seare
Director of Analytics
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Kris Milam
Director of Manufacturing
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Charlie Walden
Chief Technology Officer

BOARD OF DIRECTORS

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Erik McMillan
Founder & CEO of Shelfbucks
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Bill Martin
Chairman of the Board
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Tom Dammeyer
Member of the Board
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Bernie Brennan
Member of the Board
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Tony Dunning
Board Director

JOIN THE TEAM

Our goal is to recruit the highest quality talent in Austin to join a passionate, engaged company culture, where big ideas are realized every day.

We are a cohesive, customer driven team, with a taste for excellence and a special ops mentality. We operate as a team of like-minded athletes, challenging each other to change the world.

If you are interested in becoming a key member of the retail revolution, please email your resume and back story to: AwesomeCulture@shelfbucks.com

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