How to Optimize POP Merchandising Displays

Chapter Four

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How to Optimize POP Merchandising Displays

Chapter Four (1:15)

Steve Frenda:  How will this technology help you do a better job with your promotions and maximize the use of your space within the store?

Brandon Barr:

From a branding perspective, it's very hard to measure. Duracell does it several ways.

We use a group called Field Agent to send consumers from a crowd source perspective to take pictures and tell us if displays are where they're supposed to be.

We also use our in-store broker agency, Acosta.

The bigger challenge with those are, if you're doing a holiday promotion across the U.S. and you have 30,000 stores, it's very expensive to cover all those.

It's also a single point in time.

The data, by the time you get it all compiled and its read, as an Excel spreadsheet with pictures, it's really un-actionable.

What we're looking forward to in the future is real time data that's actionable.

The brand and the retailer can partner together and fix the problems.

So, we can ultimately do a better job with our promotions and maximize the use of their space within the store.

Steve Frenda:

I'm struck by the fact that now, with the increased sophistication of POS data, loyalty data, and then some of the new emerging techniques that you're talking about, the possibilities are endless. Compliance has been poor over the years, and I think this technology is a great opportunity for us today.

View Related Shelfbucks Videos:

Shelfbucks gives you the exact right product SKU mix to win at retail, How to Optimize POP Merchandising Displays

It's Proven to Give You a Sales Lift, Shelfbucks, Kevin Stambaugh, How to optimize merchandising POP displays

Kevin Stambaugh, Shelfbucks, Get a Much Higher Return & Greater Value

George Garrick - Shelfbucks, Data Allows You to See Which Displays Give You a Win! Win!

Measure the Life Cycle of Every POP Promotion by Bill Martin, Shelfbucks

 

NRF 2017 Panel Speakers: 

Steve Frenda:  Managing Director, Path to Purchase

Brandon Barr:  Director of Retail Marketing and Insights for Duracell

Peter Bond:  Managing Partner of  Bond Unlimited,  

Jill Andersen:  Director of Marketing for Menasha Packaging Company

Frank Krug:  Director of Technology for TPN

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For more information contact Will Phillips at 512-442-6818 or wphillips@shelfbucks.com

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