Erik McMillan – CEO and Founder Shelfbucks
We all know that all SKU's are not created equal. Every display program you create, every merchandise program you create, you put multiple SKU's out there to see what's going to win. What's going to drive attention from your consumers. What's gonna drive category share and growth for you.
Not all SKU's are created equal.
With Shelfbucks you'll know exactly how many SKUs are selling off your displays. Exactly which ones aren't.
Which SKU's are moving.
Which SKU's aren't.
The next time you, as a category manager, or as a brand manager, or a brand sales team, look at the programs that you ran, you'll know which SKU's worked and which SKU's didn't. You can put your product mix assortment together for the next merchandising program that's going to win to the benefit of your category. What's going to improve your margin. This is how you are going to win at retail.
SKU's are important...but SKU's are not created equal. Shelfbucks will give you the tools and the ammunition you need to pick the exact right product mix to win at retail.
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