Bill Martin (1:00)
CPG's and Retailers Unify Their Missions
I've been involved in businesses for over 30 years.
It's interesting to see in the leadership at Shelfbucks their excitement and their enthusiasm.
Where some of them are quite young, they are a bit of "old souls", if you will.
They really understand the marketplace that we trade in.
They understand why CPG's do what they do.
They understand why retailers do what they do.
What Shelfbucks has done, is collectively put their heads together to come up with an idea that brings them all together and unifies their mission.
The mission is to engage the shopper while they are in the store.
The Shelfbucks platform allows them to do that on a day to day basis.