What is the benefit to the retailer of improved in-store display compliance?

Posted by Edward Anderson on Feb 21, 2017 9:48:17 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

Peter Bond 1 357X357 What is the benefit-edit for web.jpg

This affords retailers the ability to longitudinally measure the impact of display performance...

Chapter One (1:03) of Video eBook

How to Optimize POP Merchandising Displays

Topics: Benefits of making Merchandising Displays Smart, Improved in-store display compliance, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes, How will measurement help your compliance?

 

Panel Narrator, Steve Frenda,

Managing Director of Path to Purchase, EnsembleIQ Company:

What is the benefit to the retailer of improved in-store display compliance?

Panelist, Peter Bond, Managing Partner of Bond Unlimited:

When I think about this capability of intelligent displays at retail, it’s critically important.

It affords retailers the ability to longitudinally effectively measure the impact of display performance.

In the past, how we would understand whether a display was actually executed is, we would send human capital out into the stores.  Those were "points in time" measurements. This new technology allows us to understand from the very beginning when a display was on the floor and how long it stayed there. This is a much more accurate view.

It means a retailer can do a much better job of selecting displays that, over time, will show the ability to move product. 

This means more efficient sales.

It means incrementality to the retailer.

More from Peter Bond:  "Traditional retailers and manufacturers are anxious to realize the promise that behavior-based personalization might deliver for engaging shoppers in a post-circular world. While great strides in personalization have been made over the last decade, the focus has been squarely on driving traffic to brick and mortar locations, only to have the intimacy end at the front door. Technology is about ready to extend the 1-to-1 connection between the retailer and its shoppers to include a store’s real-time merchandising conditions."  More...http://shoppermatters.com/closing-the-loop-on-360-degree-personalization/

View Related Shelfbucks Videos:

George Garrick  (1:24)  Collect Data by Individual Display & Individual Store 

Kris Milam  (1:09)  Shelfbucks Makes Displays Smart

Erik McMillan (1:48) Improve Category Growth & Category Share with Data &  Insights

 

Introduction of NRF 2017 Panel Discussion Sponsored by Shelfbucks (View Here  4:23) 

NRF 2017 Panel Speakers: 

Steve Frenda:  Managing Director, Path to Purchase, EnsembleIQ Company

Brandon Barr:  Director of Retail Marketing and Insights for Duracell

Peter Bond:  Managing Partner of  Bond Unlimited,  

Jill Andersen:  Director of Marketing for Menasha Packaging Company

Frank Krug:  Director of Technology for TPN

 

How to Optimize POP Merchandising Displays

Chapter One

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For more information contact Will Phillips at 512-442-6818 or wphillips@shelfbucks.com

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