We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017. Our industry leaders had much to say about the future of retail. Whether or not you attended, here are the highlights from the discussion.
Panel Narrator, Steve Frenda,
Managing Director of Path to Purchase, EnsembleIQ Company:
What is the benefit to the retailer of improved in-store display compliance?
Panelist, Peter Bond, Managing Partner of Bond Unlimited:
When I think about this capability of intelligent displays at retail, it’s critically important.
It affords retailers the ability to longitudinally effectively measure the impact of display performance.
In the past, how we would understand whether a display was actually executed is, we would send human capital out into the stores. Those were "points in time" measurements. This new technology allows us to understand from the very beginning when a display was on the floor and how long it stayed there. This is a much more accurate view.
It means a retailer can do a much better job of selecting displays that, over time, will show the ability to move product.
This means more efficient sales.
It means incrementality to the retailer.
More from Peter Bond: "Traditional retailers and manufacturers are anxious to realize the promise that behavior-based personalization might deliver for engaging shoppers in a post-circular world. While great strides in personalization have been made over the last decade, the focus has been squarely on driving traffic to brick and mortar locations, only to have the intimacy end at the front door. Technology is about ready to extend the 1-to-1 connection between the retailer and its shoppers to include a store’s real-time merchandising conditions." More...http://shoppermatters.com/
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NRF 2017 Panel Speakers:
Brandon Barr: Director of Retail Marketing and Insights for Duracell
Peter Bond: Managing Partner of Bond Unlimited,
Jill Andersen: Director of Marketing for Menasha Packaging Company
Frank Krug: Director of Technology for TPN
For more information contact Will Phillips at 512-442-6818 or email@example.com