Retail's evolution...are you ready?

Posted by Cheryl Rippy on Jul 18, 2017 10:04:47 AM

“The evolution of retail will create millions of better-paying positions, improve customer choice and experience, open new business opportunities and strengthen our industry for the long term”...Matthew Shay, President and CEO at National Retail Federation

"Retailers are having to adapt and invest more capital into creating multichannel customer experiences, and these investments are bearing fruit"...Mark Mathews, NRF VP,  Research Development & Industry Analysis

https://app.hubspot.com/blog/341740/edit-beta/5259281081
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Topics: Retail Merchandising Optimization Platform, Examples of applying purposology to retail, Brick-and-mortar to E-commerce, Best Practices for POP Merchandising Displays

Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Posted by Erik McMillan on Sep 12, 2016 7:59:41 PM


   The Royal Group will incorporate Shelfbucks
‘SmartDisplay™’ platform into     customer POP displays to enable retailers and brands to measure and optimize in-store merchandising campaigns for increased sales

 

AUSTIN, Texas – September 13, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has again expanded its in-store digital marketing ecosystem by partnering with The Royal Group, a leading provider of point-of-purchase (POP) displays and related services to top U.S. consumer packaged goods (CPG) manufacturers and retailers.

 

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Topics: Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, building a new technology, Segment & Interact with Customers, Data is imperative for e-Commerce, Digital Marketing Ecosystem, The Royal Group, Data used where is need to be used, Packaging, Shelfbucks, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

Great Northern Incorporates Shelfbucks "SmartDisplay" Platform

Posted by Erik McMillan on Sep 1, 2016 3:27:26 PM

 

Great Northern Instore Partners with Shelfbucks to Expand Industry Roll Out of In-Store ‘SmartDisplays’ for CPGs and Retailers

Great Northern point-of-purchase merchandising displays will now incorporate the Shelfbucks platform, enabling the industry to rapidly measure and adjust in-store campaigns for maximum impact

 AUSTIN, Texas – August, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Great Norther Instore to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling consumer packaged goods (CPG) manufacturers and retailers to measure, manage and significantly improve the effectiveness of in-store product merchandising campaigns.

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Topics: Development and Analytics, Shelfbucks merchandising optimization platform, Erik McMillan, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail, Great Northern

Accenture's new world of "As-A-Service" for Business Improvement

Posted by Ed Anderson on Aug 24, 2016 10:30:00 AM

A co-worker's friend recently completed a 100 mile running race in 29 hours in Utah. Friends and family knew where their runner was at all times during the race. Sometimes, a business improvement initiative can seem as daunting as running your first 100 mile race.   Do you know where your displays are during their "100 mile journey?" The founder of the Leadville Trail 100 race came up with the following motivation to help new runners embark on a somewhat daunting journey:

 

Accentures New World of As-a-Service infographic:

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Topics: Accenture's New World As-A-Service Model, Retail Merchandising Optimization Platform

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