What are the key elements of the promise of beyond Merchanding as we look to the future?

Posted by Cheryl Rippy on Mar 23, 2017 10:00:00 AM

 


What's the promise of beyond merchandising as we look to the future and the ability to use some of the tools we're starting to identify here today.

This enables us to have relative ubiquity of intelligent displays at retail.  It affords us the opportunity to leverage this network to drive personalized communications at “the moment of truth” with customers, and do so using longitudinal customer data.

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Topics: Measurement and customer value, Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How to Optimize POP Merchandising Displays, How will measurement help your category growth?

Shelfbucks Acquires Portfolio of Patents for In-Store POP Display

Posted by Ed Anderson on Dec 6, 2016 4:21:10 PM

SHELFBUCKS ACQUIRES PORTFOLIO OF PATENTS COVERING TECHNOLOGY FOR IN-STORE POP DISPLAY EXECUTION, COMPLIANCE, PERFORMANCE MEASUREMENT

24 patents originally held by Goliath Solutions provide Shelfbucks with industry’s largest portfolio of patent protected technology to assess the success of its customers’ retail campaigns.

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Topics: Development and Analytics, Measurement and customer value, Shelfbucks merchandising optimization platform, Erik McMillan, Packaging, Shelfbucks, SmartDisplay, CPS's & Retail, Compliance, Performance measurement technology

Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Posted by Erik McMillan on Sep 12, 2016 7:59:41 PM


   The Royal Group will incorporate Shelfbucks
‘SmartDisplay™’ platform into     customer POP displays to enable retailers and brands to measure and optimize in-store merchandising campaigns for increased sales

 

AUSTIN, Texas – September 13, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has again expanded its in-store digital marketing ecosystem by partnering with The Royal Group, a leading provider of point-of-purchase (POP) displays and related services to top U.S. consumer packaged goods (CPG) manufacturers and retailers.

 

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Topics: Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, building a new technology, Segment & Interact with Customers, Data is imperative for e-Commerce, Digital Marketing Ecosystem, The Royal Group, Data used where is need to be used, Packaging, Shelfbucks, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

The Path to Make Merchandising Displays Smart

Posted by Ed Anderson on Sep 7, 2016 11:00:00 AM

 

Retailers ship millions of corrugated displays into their US stores every year, but 42% of them never get executed on the selling floor. CPG's and retailers have told us that they don't have the data to tell them which campaigns should be expanded, which campaigns should be cut back, and which campaigns could be improved. Retailers comparable store sales growth have languished for years, traffic is down and subscriptions for newspapers have fallen at least 70%. Seventy five percent of shoppers have a smart phone with them when in stores, yet engaging the shopper with their smart phone is rare. There is an imperative for a solution that offers the likelihood of faster innovation, increased revenue and decreased costs. At Shelfbucks, we have an Internet of Things Ecosystem that addresses these issues for Merchandise Displays:


 

Source:  Business Insider


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Topics: Development and Analytics, Measurement and customer value, Shelfbucks merchandising optimization platform, Erik McMillan, Mckinsey, Brick-and-mortar to E-commerce, Accenture, CPS's & Retail, Smart displays with an As-a-Service model., Bain

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