The Path to Make Merchandising Displays Smart

Posted by Ed Anderson on Sep 7, 2016 11:00:00 AM

 

Retailers ship millions of corrugated displays into their US stores every year, but 42% of them never get executed on the selling floor. CPG's and retailers have told us that they don't have the data to tell them which campaigns should be expanded, which campaigns should be cut back, and which campaigns could be improved. Retailers comparable store sales growth have languished for years, traffic is down and subscriptions for newspapers have fallen at least 70%. Seventy five percent of shoppers have a smart phone with them when in stores, yet engaging the shopper with their smart phone is rare. There is an imperative for a solution that offers the likelihood of faster innovation, increased revenue and decreased costs. At Shelfbucks, we have an Internet of Things Ecosystem that addresses these issues for Merchandise Displays:


 

Source:  Business Insider


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Topics: Shelfbucks merchandising optimization platform, Smart displays with an As-a-Service model., Accenture, Bain, Erik McMillan, CPS's & Retail, Development and Analytics, Brick-and-mortar to E-commerce, Measurement and customer value, Mckinsey

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