How would you best examine the financial viability of producing POP merchandising displays?

Posted by Cheryl Rippy on Mar 22, 2017 10:00:00 AM

 

Being able to measure and analyze real time data that's actionable, enabling us to drive compliance, is crucial.  It’s another lever that you pull out of your marketing tool bag...

You can't just throw money at it.  It's got to perform!

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Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Can SXSW Save Retail?, Improved in-store display compliance, Get the right SKUs and right mixes, How Shelfbucks Works

Would you discuss the ability to drive sales for products that are in aisles without distracting their customers?

Posted by Edward Anderson on Mar 21, 2017 10:00:00 AM

 

"Using the insights to be able to identify which displays work and which displays don't, will help retailers find that happy medium of how many displays they really need on the floor."...Peter Bond

"The need to collaborate from a retailer perspective and a brand perspective would certainly help with understanding what is coming from a retailer standpoint."...Jill Andersen

 

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Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, Clean Floor vs Stack it High, Retail line of sight and clean floor

Where is the responsibility for POP Merchandising display compliance? Brands?  Retailers?

Posted by Edward Anderson on Mar 16, 2017 10:25:06 AM

 

"It has to be a partnership.  Getting more displays on the floor equals greater sales for both the brands & categories.  Real time data is going to take a partnership between retailers and brands to make it drive the increased compliance"...Brandon Barr

  ..."The broader movement towards intelligent, integrated stores has been incubating for years."...ChainLink Research

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Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, Improved in-store display compliance, Get the right SKUs and right mixes

The importance of displays in building brand equity?  From the retail side?  From the brand side?

Posted by Edward Anderson on Mar 14, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

This new technology allows brands to reach beyond the shelf & communicate with customers…at the moment of truth.

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, Get the right SKUs and right mixes, Building Brand Equity

How do you measure in-store merchandising display compliance?

Posted by Edward Anderson on Feb 28, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

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Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your category growth?, Get the right SKUs and right mixes

How will measurement help your compliance & category growth?

Posted by Edward Anderson on Feb 23, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

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Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your category growth?, Get the right SKUs and right mixes

What is the benefit to the retailer of improved in-store display compliance?

Posted by Edward Anderson on Feb 21, 2017 9:48:17 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

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Topics: Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Improved in-store display compliance, Get the right SKUs and right mixes

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