Ten Specific Benefits from making Displays Smart

Posted by Ed Anderson on Apr 20, 2017 10:30:00 AM

 "The CPG brands and retailers have known for a long time the best way to drive incremental sales is with displays. There's been plenty of data on that for 10 or 20 years now."...George Garrick, formerly of IRINielsen, currently a Shelfbucks Board Member

CPGs know that as effective as displays are in driving incremental sales, they are placed in selling space less than half the time. This represents a lot of lost opportunities. Merchandising displays haven't changed much for decades. Making corrugated displays smart by adding sensors that can measure the trip from manufacturing thru the supply chain to the retail store is a daunting task, some might even say it would require a miracle.


How it works can be understood here...

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Topics: Benefits of making Merchandising Displays Smart, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, Get the right SKUs and right mixes

Where is the responsibility for POP Merchandising display compliance? Brands?  Retailers?

Posted by Edward Anderson on Mar 16, 2017 10:25:06 AM

 

"It has to be a partnership.  Getting more displays on the floor equals greater sales for both the brands & categories.  Real time data is going to take a partnership between retailers and brands to make it drive the increased compliance"...Brandon Barr

  ..."The broader movement towards intelligent, integrated stores has been incubating for years."...ChainLink Research

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Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, Improved in-store display compliance, Get the right SKUs and right mixes

The Race for Intelligent, Integrated Stores is on!

Posted by Edward Anderson on Mar 15, 2017 10:00:00 AM

                                                                                                                                                              ChainLink Research, in an article Published on March, 14, 2017,  looks at the landscape and relevant solutions from this year's NRF 2017 Show..."  by Bill McBeath

  ..."The broader movement towards intelligent, integrated stores has been incubating for years."

Shelfbucks—A Practical Approach to Tracking Promotion Execution  

"ChainLink Research has shown that one of the biggest factors determining the success or failure of promotions is execution—were the displays and product delivered to the retailer on time? Did the retailer set up and stock the displays on time for the 

promotion?"

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, Get the right SKUs and right mixes, How Shelfbucks Works

Can SXSW Save Retail?

Posted by Edward Anderson on Mar 9, 2017 10:00:00 AM


 SXSW will discuss the hottest industry topics:

  • Can SXSW Save Retail?
  • Identify Gaps in Your In-store Marketing
  • Measure Cross Channel Attribution
  • Personalize your advertising for your product
  • Improve effectiveness of in-store marketing
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Topics: Identify Gaps in Your In-store Marketing, Can SXSW Save Retail?, Measure Cross Channel Attribution, Personalize your advertising for your product, Improve effectiveness of in-store marketing

Comments on the emerging capabilities of execution & effectiveness with shopper focus

Posted by Edward Anderson on Mar 7, 2017 10:00:00 AM


I think you can understand your displays better.  We can be smart about what we put on the displays and make sure it's the right SKUs and the right mixes so they sell through... 

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Topics: Measure ROI on your merchandising, How to Optimize POP Merchandising Displays, Best Practices for POP Merchandising Displays, Identify Gaps in Your In-store Marketing, Understanding Merchandise Displays, Get the right SKUs and right mixes

IoT Merchandising Data and Mobile Engagement: Improve In-Store Marketing ROI

Posted by Edward Anderson on Jan 13, 2017 10:00:00 AM

12 Top Companies Tease Us With A Sneak Preview For The NRF Big Show

Shelfbucks and their Team enables CPG's and retailers to measure, manage and improve the effectiveness of in-store product merchandising programs.

Fifteen years ago website analytics were unheard of, yet today every website is digitally optimized. With new Internet of Things sensor technology, in-store merchandising can also be actively measured and adjusted.

Shelfbucks, the leading in-store shopper marketing optimization platform for consumer packaged goods (CPG) suppliers and retail stores will discuss details of the industry’s first SmartDisplay™ in-store merchandising campaigns at the 2017 NRF Big Show (Booth #4055). For the first time in retail history, a dozen of the country’s largest CPG companies launched Shelfbucks-enabled in-store merchandising display campaigns.  The 27 campaigns, created for 21 brands, provided unprecedented insights into POP product displays, including daily performance data and alerts, as well as detailed reports on merchandising supply chain, display arrival and set-up timing, sales floor execution and product sales lift.  *Point of Sale.Com  See How It Works 

Shelfbucks is sponsoring a session at the Retailer's Big Show 2017 at NRF.  You will hear from retail and CPG experts on new technologies to improve execution and performance on your critical in-store marketing spend. Speakers will be Brandon Barr from Retail Marketing and Insights, Peter Bond from Bond Unlimited, and Sarah Cunningham from TNP Retail.  On Sunday, January 15th, please stop by Hall A, Room 1A 06, Level 1 at NRF from 1:00-1:30.  Meet the Shelfbucks Team

Not going to NRF?  Look for future post on the most insightful statements and progressive ideas from this seminar.

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, IoT Merchandising Data and Mobile Engagement, Identify Gaps in Your In-store Marketing

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