Data Allows You to See Which Displays Give You a Win! Win!

Posted by Cheryl Rippy on Jul 11, 2017 10:00:00 AM

Shelfbucks can increase the ROI with an interactive dashboard about program performance:

Your plan for continuous process improvement starts with:

  • Increased yield from brands’ promotional spend, optimizing trade allowance
  • Ensure the right displays are in the right stores, enhancing labor efficiency
  • Improve DSD and store service personnel visibility and communication
  • Improved store targeting over many programs and years
  • Identify the most popular displays; eliminate least popular displays
  • Improved execution while the program is on the selling floor with notifications and feed back
  • Improved SKU mix based on replacing low performing SKU's the following year where all the sales came from one product and not much from others.  
  • Reduce unplanned inventory markdowns
  • Improve the shopper experience

This is consistent with our aim to embed continuous process improvement so every program gets better every year.

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Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How to Place Beacons in a Grocery Store, How will measurement help your compliance?

A Display is a Terrible Thing to waste!

Posted by Cheryl Rippy on Jun 27, 2017 10:42:56 AM

“Having the greatest offer, eye-catching graphics and ground-breaking shopper insights doesn’t count for much, however, if the P.O.P. display fails to reach the sales floor. It’s like leaving money on the table—quite literally. And the sad reality is that even the most creative programs often fall short of expectations due to the challenge of in-store compliance execution. If you were asked to come up with a dollar figure for how much your company spends on point-of-purchase materials, could you? Could anyone at your company? What about your P.O.P. compliance rate? Do you have any idea what percentage of the tens of thousands of pallet stackers, merchandisers, counter toppers, and end cap displays that get sent out to stores every year actually make it to the aisles?"Steven A. Weiss Chief Executive Officer Shop! Enhancing Retail Environments & Experiences

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Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How will measurement help your compliance?, Best Practices for POP Merchandising Displays

HOW TO OPTIMIZE POP MERCHANDISING DISPLAYS

Posted by Cheryl Rippy on Mar 29, 2017 10:01:00 AM

WANT TO BRING DIGITAL CAPABILITIES TO POINT OF PURCHASE DISPLAYS? Shelfbucks smart POP displays is bringing digital capabilities to traditional in-store Point of Purchase Displays. You already execute brilliant in-store POP merchandising.

View our eBook,  How to Optimize POP Merchandising Displays, you will learn from 2017 NRF CPG and retail experts on new technologies to improve execution and performance on your critical in-store marketing spend.  View highlights of each chapter below.

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Topics: How to Optimize POP Merchandising Displays, How will measurement help your category growth?, How will measurement help your compliance?, Benefits of making Merchandising Displays Smart, Data Analytics can improve Merchandising Displays, Get the right SKUs and right mixes

Discussion about personalization's importance to CPG's & Retailers

Posted by Cheryl Rippy on Mar 28, 2017 10:00:00 AM




"...Displays that remain have to be the very best because that valuable retail space and that printed space on the circular are a dwindling resource"...Peter Bond

"Getting compliance is absolutely critical, and the fact of the matter is, we now have the tools within our reach to start to move this, to get another generation of compliance and personalization.  It's a terrific opportunity"...Steve Frenda

"When you know which half of your advertising is working, you'll spend in a near infinite amount because you know that you're always getting a good  return"...Brett Hurt

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Topics: Future of Retail, What is the promise of beyond merchandising, How to Optimize POP Merchandising Displays, Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How will measurement help your category growth?, Personalize your advertising for your product

What are the key elements of the promise of beyond Merchanding as we look to the future?

Posted by Cheryl Rippy on Mar 23, 2017 10:00:00 AM

 


What's the promise of beyond merchandising as we look to the future and the ability to use some of the tools we're starting to identify here today.

This enables us to have relative ubiquity of intelligent displays at retail.  It affords us the opportunity to leverage this network to drive personalized communications at “the moment of truth” with customers, and do so using longitudinal customer data.

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Topics: How to Optimize POP Merchandising Displays, Measurement and customer value, Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How will measurement help your category growth?

Do a better job with promotions & maximize the use of your space within the store

Posted by Edward Anderson on Mar 2, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

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Topics: Performance measurement technology, How will measurement help your compliance?, How will measurement help your category growth?, Mazimize the use of your in-store space, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes

How do you measure in-store merchandising display compliance?

Posted by Edward Anderson on Feb 28, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

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Topics: Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your compliance?, How will measurement help your category growth?, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes

How will measurement help your compliance & category growth?

Posted by Edward Anderson on Feb 23, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

Read More

Topics: How will measurement help your compliance?, How will measurement help your category growth?, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes

What is the benefit to the retailer of improved in-store display compliance?

Posted by Edward Anderson on Feb 21, 2017 9:48:17 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

Read More

Topics: Benefits of making Merchandising Displays Smart, Improved in-store display compliance, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes, How will measurement help your compliance?

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