Start-ups raise $1.5B to optimize grocery store operations with Ai

Posted by Cheryl Rippy on Apr 25, 2017 10:00:00 AM

Kevin Stambaugh, Shelfbucks EVP, Chief Product & Data Officer:   "Most companies playing in that space are trying to do in-store mobile marketing.  The single problem they are having is they can't justify the infrastructure cost. The beauty of what Shelfbucks is doing, we found a way to pay for the infrastructure and to get millions of beacons into stores. No one has figured that out. That's why it is so important for us to do this first, because then it makes everything else possible."

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Topics: Best Practices for use of Beacons in Stores, Data is imperative for e-Commerce, Benefits of making Merchandising Displays Smart, How will measurement help your category growth?, How to Place Beacons in a Grocery Store

How Shelfbucks Delivers  Value to CPG's & Retailers

Posted by Cheryl Rippy on Apr 18, 2017 10:00:00 AM

It’s challenging to track displays through a complex supply chain all the way to the store because of the many steps and parties involved.  Shelfbucks MEASURESM gives insights and alerts, enabling retailers and CPG Brands to make confident, data-driven decisions based on specific, daily campaign performance.

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Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How will measurement help your category growth?, Benefits of making Merchandising Displays Smart, How to make confident, data driven decisions

HOW TO OPTIMIZE POP MERCHANDISING DISPLAYS

Posted by Cheryl Rippy on Mar 29, 2017 10:01:00 AM

WANT TO BRING DIGITAL CAPABILITIES TO POINT OF PURCHASE DISPLAYS? Shelfbucks smart POP displays is bringing digital capabilities to traditional in-store Point of Purchase Displays. You already execute brilliant in-store POP merchandising.

View our eBook,  How to Optimize POP Merchandising Displays, you will learn from 2017 NRF CPG and retail experts on new technologies to improve execution and performance on your critical in-store marketing spend.  View highlights of each chapter below.

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Topics: How to Optimize POP Merchandising Displays, How will measurement help your category growth?, How will measurement help your compliance?, Benefits of making Merchandising Displays Smart, Data Analytics can improve Merchandising Displays, Get the right SKUs and right mixes

Discussion about personalization's importance to CPG's & Retailers

Posted by Cheryl Rippy on Mar 28, 2017 10:00:00 AM




"...Displays that remain have to be the very best because that valuable retail space and that printed space on the circular are a dwindling resource"...Peter Bond

"Getting compliance is absolutely critical, and the fact of the matter is, we now have the tools within our reach to start to move this, to get another generation of compliance and personalization.  It's a terrific opportunity"...Steve Frenda

"When you know which half of your advertising is working, you'll spend in a near infinite amount because you know that you're always getting a good  return"...Brett Hurt

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Topics: Future of Retail, What is the promise of beyond merchandising, How to Optimize POP Merchandising Displays, Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How will measurement help your category growth?, Personalize your advertising for your product

What are the key elements of the promise of beyond Merchanding as we look to the future?

Posted by Cheryl Rippy on Mar 23, 2017 10:00:00 AM

 


What's the promise of beyond merchandising as we look to the future and the ability to use some of the tools we're starting to identify here today.

This enables us to have relative ubiquity of intelligent displays at retail.  It affords us the opportunity to leverage this network to drive personalized communications at “the moment of truth” with customers, and do so using longitudinal customer data.

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Topics: How to Optimize POP Merchandising Displays, Measurement and customer value, Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How will measurement help your category growth?

Do a better job with promotions & maximize the use of your space within the store

Posted by Edward Anderson on Mar 2, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

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Topics: Performance measurement technology, How will measurement help your compliance?, How will measurement help your category growth?, Mazimize the use of your in-store space, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes

How do you measure in-store merchandising display compliance?

Posted by Edward Anderson on Feb 28, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

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Topics: Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your compliance?, How will measurement help your category growth?, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes

How will measurement help your compliance & category growth?

Posted by Edward Anderson on Feb 23, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

Read More

Topics: How will measurement help your compliance?, How will measurement help your category growth?, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes

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