Data Allows You to See Which Displays Give You a Win! Win!

Posted by Cheryl Rippy on Jul 11, 2017 10:00:00 AM

Shelfbucks can increase the ROI with an interactive dashboard about program performance:

Your plan for continuous process improvement starts with:

  • Increased yield from brands’ promotional spend, optimizing trade allowance
  • Ensure the right displays are in the right stores, enhancing labor efficiency
  • Improve DSD and store service personnel visibility and communication
  • Improved store targeting over many programs and years
  • Identify the most popular displays; eliminate least popular displays
  • Improved execution while the program is on the selling floor with notifications and feed back
  • Improved SKU mix based on replacing low performing SKU's the following year where all the sales came from one product and not much from others.  
  • Reduce unplanned inventory markdowns
  • Improve the shopper experience

This is consistent with our aim to embed continuous process improvement so every program gets better every year.

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Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, How Shelfbucks Delivers Value to CPG's & Retailers, How to Place Beacons in a Grocery Store

Start-ups raise $1.5B to optimize grocery store operations with Ai

Posted by Cheryl Rippy on Apr 25, 2017 10:00:00 AM

Kevin Stambaugh, Shelfbucks EVP, Chief Product & Data Officer:   "Most companies playing in that space are trying to do in-store mobile marketing.  The single problem they are having is they can't justify the infrastructure cost. The beauty of what Shelfbucks is doing, we found a way to pay for the infrastructure and to get millions of beacons into stores. No one has figured that out. That's why it is so important for us to do this first, because then it makes everything else possible."

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Topics: Best Practices for use of Beacons in Stores, Data is imperative for e-Commerce, Benefits of making Merchandising Displays Smart, How will measurement help your category growth?, How to Place Beacons in a Grocery Store

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