Your Road Map to your POP Optimization Yellow Jersey

Posted by Cheryl Rippy on Jul 20, 2017 9:54:41 AM

Your POP journey is much like the Tour de France. Without a road map, you’d be lost.

Cycling is a sport, and the Tour is its pinnacle. If marketing is a sport, Optimizing POP Displays is its pinnacle. 

There's been a massive pent-up demand for insights for POP Displays for decades. This technology is here, deployable, scalable, affordable and fits into your current systems. 

The industry is ready for this now. 

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Topics: Optimize POP In-Store Merchandising Displays, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, How Shelfbucks Delivers Value to CPG's & Retailers

Data Allows You to See Which Displays Give You a Win! Win!

Posted by Cheryl Rippy on Jul 11, 2017 10:00:00 AM

Shelfbucks can increase the ROI with an interactive dashboard about program performance:

Your plan for continuous process improvement starts with:

  • Increased yield from brands’ promotional spend, optimizing trade allowance
  • Ensure the right displays are in the right stores, enhancing labor efficiency
  • Improve DSD and store service personnel visibility and communication
  • Improved store targeting over many programs and years
  • Identify the most popular displays; eliminate least popular displays
  • Improved execution while the program is on the selling floor with notifications and feed back
  • Improved SKU mix based on replacing low performing SKU's the following year where all the sales came from one product and not much from others.  
  • Reduce unplanned inventory markdowns
  • Improve the shopper experience

This is consistent with our aim to embed continuous process improvement so every program gets better every year.

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Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, How Shelfbucks Delivers Value to CPG's & Retailers, How to Place Beacons in a Grocery Store

A Display is a Terrible Thing to waste!

Posted by Cheryl Rippy on Jun 27, 2017 10:42:56 AM

“Having the greatest offer, eye-catching graphics and ground-breaking shopper insights doesn’t count for much, however, if the P.O.P. display fails to reach the sales floor. It’s like leaving money on the table—quite literally. And the sad reality is that even the most creative programs often fall short of expectations due to the challenge of in-store compliance execution. If you were asked to come up with a dollar figure for how much your company spends on point-of-purchase materials, could you? Could anyone at your company? What about your P.O.P. compliance rate? Do you have any idea what percentage of the tens of thousands of pallet stackers, merchandisers, counter toppers, and end cap displays that get sent out to stores every year actually make it to the aisles?"Steven A. Weiss Chief Executive Officer Shop! Enhancing Retail Environments & Experiences

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Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Best Practices for POP Merchandising Displays, How Shelfbucks Delivers Value to CPG's & Retailers

How Shelfbucks Delivers  Value to CPG's & Retailers

Posted by Cheryl Rippy on Apr 18, 2017 10:00:00 AM

It’s challenging to track displays through a complex supply chain all the way to the store because of the many steps and parties involved.  Shelfbucks MEASURESM gives insights and alerts, enabling retailers and CPG Brands to make confident, data-driven decisions based on specific, daily campaign performance.

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, How will measurement help your category growth?, How Shelfbucks Delivers Value to CPG's & Retailers, How to make confident, data driven decisions

HOW TO OPTIMIZE POP MERCHANDISING DISPLAYS

Posted by Cheryl Rippy on Mar 29, 2017 10:01:00 AM

WANT TO BRING DIGITAL CAPABILITIES TO POINT OF PURCHASE DISPLAYS? Shelfbucks smart POP displays is bringing digital capabilities to traditional in-store Point of Purchase Displays. You already execute brilliant in-store POP merchandising.

View our eBook,  How to Optimize POP Merchandising Displays, you will learn from 2017 NRF CPG and retail experts on new technologies to improve execution and performance on your critical in-store marketing spend.  View highlights of each chapter below.

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Topics: Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, How will measurement help your category growth?, Get the right SKUs and right mixes

Discussion about personalization's importance to CPG's & Retailers

Posted by Cheryl Rippy on Mar 28, 2017 10:00:00 AM




"...Displays that remain have to be the very best because that valuable retail space and that printed space on the circular are a dwindling resource"...Peter Bond

"Getting compliance is absolutely critical, and the fact of the matter is, we now have the tools within our reach to start to move this, to get another generation of compliance and personalization.  It's a terrific opportunity"...Steve Frenda

"When you know which half of your advertising is working, you'll spend in a near infinite amount because you know that you're always getting a good  return"...Brett Hurt

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Topics: Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How to Optimize POP Merchandising Displays, How will measurement help your category growth?, Personalize your advertising for your product, Future of Retail, What is the promise of beyond merchandising

What are the key elements of the promise of beyond Merchanding as we look to the future?

Posted by Cheryl Rippy on Mar 23, 2017 10:00:00 AM

 


What's the promise of beyond merchandising as we look to the future and the ability to use some of the tools we're starting to identify here today.

This enables us to have relative ubiquity of intelligent displays at retail.  It affords us the opportunity to leverage this network to drive personalized communications at “the moment of truth” with customers, and do so using longitudinal customer data.

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Topics: Measurement and customer value, Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How to Optimize POP Merchandising Displays, How will measurement help your category growth?

How would you best examine the financial viability of producing POP merchandising displays?

Posted by Cheryl Rippy on Mar 22, 2017 10:00:00 AM

 

Being able to measure and analyze real time data that's actionable, enabling us to drive compliance, is crucial.  It’s another lever that you pull out of your marketing tool bag...

You can't just throw money at it.  It's got to perform!

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Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Can SXSW Save Retail?, Improved in-store display compliance, Get the right SKUs and right mixes, How Shelfbucks Works

Would you discuss the ability to drive sales for products that are in aisles without distracting their customers?

Posted by Edward Anderson on Mar 21, 2017 10:00:00 AM

 

"Using the insights to be able to identify which displays work and which displays don't, will help retailers find that happy medium of how many displays they really need on the floor."...Peter Bond

"The need to collaborate from a retailer perspective and a brand perspective would certainly help with understanding what is coming from a retailer standpoint."...Jill Andersen

 

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Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, Clean Floor vs Stack it High, Retail line of sight and clean floor

Where is the responsibility for POP Merchandising display compliance? Brands?  Retailers?

Posted by Edward Anderson on Mar 16, 2017 10:25:06 AM

 

"It has to be a partnership.  Getting more displays on the floor equals greater sales for both the brands & categories.  Real time data is going to take a partnership between retailers and brands to make it drive the increased compliance"...Brandon Barr

  ..."The broader movement towards intelligent, integrated stores has been incubating for years."...ChainLink Research

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Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, Improved in-store display compliance, Get the right SKUs and right mixes

The Race for Intelligent, Integrated Stores is on!

Posted by Edward Anderson on Mar 15, 2017 10:00:00 AM

                                                                                                                                                              ChainLink Research, in an article Published on March, 14, 2017,  looks at the landscape and relevant solutions from this year's NRF 2017 Show..."  by Bill McBeath

  ..."The broader movement towards intelligent, integrated stores has been incubating for years."

Shelfbucks—A Practical Approach to Tracking Promotion Execution  

"ChainLink Research has shown that one of the biggest factors determining the success or failure of promotions is execution—were the displays and product delivered to the retailer on time? Did the retailer set up and stock the displays on time for the 

promotion?"

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, Get the right SKUs and right mixes, How Shelfbucks Works

The importance of displays in building brand equity?  From the retail side?  From the brand side?

Posted by Edward Anderson on Mar 14, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

This new technology allows brands to reach beyond the shelf & communicate with customers…at the moment of truth.

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, Get the right SKUs and right mixes, Building Brand Equity

Comments on the emerging capabilities of execution & effectiveness with shopper focus

Posted by Edward Anderson on Mar 7, 2017 10:00:00 AM


I think you can understand your displays better.  We can be smart about what we put on the displays and make sure it's the right SKUs and the right mixes so they sell through... 

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Topics: Measure ROI on your merchandising, How to Optimize POP Merchandising Displays, Best Practices for POP Merchandising Displays, Identify Gaps in Your In-store Marketing, Understanding Merchandise Displays, Get the right SKUs and right mixes

Do a better job with promotions & maximize the use of your space within the store

Posted by Edward Anderson on Mar 2, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

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Topics: How will measurement help your compliance?, Mazimize the use of your in-store space, Performance measurement technology, How to Optimize POP Merchandising Displays, How will measurement help your category growth?, Get the right SKUs and right mixes

How do you measure in-store merchandising display compliance?

Posted by Edward Anderson on Feb 28, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

Read More

Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your category growth?, Get the right SKUs and right mixes

How will measurement help your compliance & category growth?

Posted by Edward Anderson on Feb 23, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

Read More

Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your category growth?, Get the right SKUs and right mixes

What is the benefit to the retailer of improved in-store display compliance?

Posted by Edward Anderson on Feb 21, 2017 9:48:17 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

Read More

Topics: Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Improved in-store display compliance, Get the right SKUs and right mixes

IoT Merchandising Data and Mobile Engagement: Improve In-Store Marketing ROI

Posted by Edward Anderson on Jan 13, 2017 10:00:00 AM

12 Top Companies Tease Us With A Sneak Preview For The NRF Big Show

Shelfbucks and their Team enables CPG's and retailers to measure, manage and improve the effectiveness of in-store product merchandising programs.

Fifteen years ago website analytics were unheard of, yet today every website is digitally optimized. With new Internet of Things sensor technology, in-store merchandising can also be actively measured and adjusted.

Shelfbucks, the leading in-store shopper marketing optimization platform for consumer packaged goods (CPG) suppliers and retail stores will discuss details of the industry’s first SmartDisplay™ in-store merchandising campaigns at the 2017 NRF Big Show (Booth #4055). For the first time in retail history, a dozen of the country’s largest CPG companies launched Shelfbucks-enabled in-store merchandising display campaigns.  The 27 campaigns, created for 21 brands, provided unprecedented insights into POP product displays, including daily performance data and alerts, as well as detailed reports on merchandising supply chain, display arrival and set-up timing, sales floor execution and product sales lift.  *Point of Sale.Com  See How It Works 

Shelfbucks is sponsoring a session at the Retailer's Big Show 2017 at NRF.  You will hear from retail and CPG experts on new technologies to improve execution and performance on your critical in-store marketing spend. Speakers will be Brandon Barr from Retail Marketing and Insights, Peter Bond from Bond Unlimited, and Sarah Cunningham from TNP Retail.  On Sunday, January 15th, please stop by Hall A, Room 1A 06, Level 1 at NRF from 1:00-1:30.  Meet the Shelfbucks Team

Not going to NRF?  Look for future post on the most insightful statements and progressive ideas from this seminar.

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, IoT Merchandising Data and Mobile Engagement, Identify Gaps in Your In-store Marketing

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