Your Road Map to your POP Optimization Yellow Jersey

Posted by Cheryl Rippy on Jul 20, 2017 9:54:41 AM

Your POP journey is much like the Tour de France. Without a road map, you’d be lost.

Cycling is a sport, and the Tour is its pinnacle. If marketing is a sport, Optimizing POP Displays is its pinnacle. 

There's been a massive pent-up demand for insights for POP Displays for decades. This technology is here, deployable, scalable, affordable and fits into your current systems. 

The industry is ready for this now. 

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Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, Optimize POP In-Store Merchandising Displays, Data Analytics can improve Merchandising Displays

Data Allows You to See Which Displays Give You a Win! Win!

Posted by Cheryl Rippy on Jul 11, 2017 10:00:00 AM

Shelfbucks can increase the ROI with an interactive dashboard about program performance:

Your plan for continuous process improvement starts with:

  • Increased yield from brands’ promotional spend, optimizing trade allowance
  • Ensure the right displays are in the right stores, enhancing labor efficiency
  • Improve DSD and store service personnel visibility and communication
  • Improved store targeting over many programs and years
  • Identify the most popular displays; eliminate least popular displays
  • Improved execution while the program is on the selling floor with notifications and feed back
  • Improved SKU mix based on replacing low performing SKU's the following year where all the sales came from one product and not much from others.  
  • Reduce unplanned inventory markdowns
  • Improve the shopper experience

This is consistent with our aim to embed continuous process improvement so every program gets better every year.

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Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How to Place Beacons in a Grocery Store, How will measurement help your compliance?

A Display is a Terrible Thing to waste!

Posted by Cheryl Rippy on Jun 27, 2017 10:42:56 AM

“Having the greatest offer, eye-catching graphics and ground-breaking shopper insights doesn’t count for much, however, if the P.O.P. display fails to reach the sales floor. It’s like leaving money on the table—quite literally. And the sad reality is that even the most creative programs often fall short of expectations due to the challenge of in-store compliance execution. If you were asked to come up with a dollar figure for how much your company spends on point-of-purchase materials, could you? Could anyone at your company? What about your P.O.P. compliance rate? Do you have any idea what percentage of the tens of thousands of pallet stackers, merchandisers, counter toppers, and end cap displays that get sent out to stores every year actually make it to the aisles?"Steven A. Weiss Chief Executive Officer Shop! Enhancing Retail Environments & Experiences

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Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How will measurement help your compliance?, Best Practices for POP Merchandising Displays

How Shelfbucks Delivers  Value to CPG's & Retailers

Posted by Cheryl Rippy on Apr 18, 2017 10:00:00 AM

It’s challenging to track displays through a complex supply chain all the way to the store because of the many steps and parties involved.  Shelfbucks MEASURESM gives insights and alerts, enabling retailers and CPG Brands to make confident, data-driven decisions based on specific, daily campaign performance.

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Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How will measurement help your category growth?, Benefits of making Merchandising Displays Smart, How to make confident, data driven decisions

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