Ten Specific Benefits from making Displays Smart

Posted by Ed Anderson on Apr 20, 2017 10:30:00 AM

 "The CPG brands and retailers have known for a long time the best way to drive incremental sales is with displays. There's been plenty of data on that for 10 or 20 years now."...George Garrick, formerly of IRINielsen, currently a Shelfbucks Board Member

CPGs know that as effective as displays are in driving incremental sales, they are placed in selling space less than half the time. This represents a lot of lost opportunities. Merchandising displays haven't changed much for decades. Making corrugated displays smart by adding sensors that can measure the trip from manufacturing thru the supply chain to the retail store is a daunting task, some might even say it would require a miracle.


How it works can be understood here...

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Topics: Benefits of making Merchandising Displays Smart, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, Get the right SKUs and right mixes

HOW TO OPTIMIZE POP MERCHANDISING DISPLAYS

Posted by Cheryl Rippy on Mar 29, 2017 10:01:00 AM

WANT TO BRING DIGITAL CAPABILITIES TO POINT OF PURCHASE DISPLAYS? Shelfbucks smart POP displays is bringing digital capabilities to traditional in-store Point of Purchase Displays. You already execute brilliant in-store POP merchandising.

View our eBook,  How to Optimize POP Merchandising Displays, you will learn from 2017 NRF CPG and retail experts on new technologies to improve execution and performance on your critical in-store marketing spend.  View highlights of each chapter below.

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Topics: Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, How will measurement help your category growth?, Get the right SKUs and right mixes

How would you best examine the financial viability of producing POP merchandising displays?

Posted by Cheryl Rippy on Mar 22, 2017 10:00:00 AM

 

Being able to measure and analyze real time data that's actionable, enabling us to drive compliance, is crucial.  It’s another lever that you pull out of your marketing tool bag...

You can't just throw money at it.  It's got to perform!

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Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Can SXSW Save Retail?, Improved in-store display compliance, Get the right SKUs and right mixes, How Shelfbucks Works

Where is the responsibility for POP Merchandising display compliance? Brands?  Retailers?

Posted by Edward Anderson on Mar 16, 2017 10:25:06 AM

 

"It has to be a partnership.  Getting more displays on the floor equals greater sales for both the brands & categories.  Real time data is going to take a partnership between retailers and brands to make it drive the increased compliance"...Brandon Barr

  ..."The broader movement towards intelligent, integrated stores has been incubating for years."...ChainLink Research

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Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, Improved in-store display compliance, Get the right SKUs and right mixes

The Race for Intelligent, Integrated Stores is on!

Posted by Edward Anderson on Mar 15, 2017 10:00:00 AM

                                                                                                                                                              ChainLink Research, in an article Published on March, 14, 2017,  looks at the landscape and relevant solutions from this year's NRF 2017 Show..."  by Bill McBeath

  ..."The broader movement towards intelligent, integrated stores has been incubating for years."

Shelfbucks—A Practical Approach to Tracking Promotion Execution  

"ChainLink Research has shown that one of the biggest factors determining the success or failure of promotions is execution—were the displays and product delivered to the retailer on time? Did the retailer set up and stock the displays on time for the 

promotion?"

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, Get the right SKUs and right mixes, How Shelfbucks Works

The importance of displays in building brand equity?  From the retail side?  From the brand side?

Posted by Edward Anderson on Mar 14, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

This new technology allows brands to reach beyond the shelf & communicate with customers…at the moment of truth.

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, Get the right SKUs and right mixes, Building Brand Equity

Comments on the emerging capabilities of execution & effectiveness with shopper focus

Posted by Edward Anderson on Mar 7, 2017 10:00:00 AM


I think you can understand your displays better.  We can be smart about what we put on the displays and make sure it's the right SKUs and the right mixes so they sell through... 

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Topics: Measure ROI on your merchandising, How to Optimize POP Merchandising Displays, Best Practices for POP Merchandising Displays, Identify Gaps in Your In-store Marketing, Understanding Merchandise Displays, Get the right SKUs and right mixes

Do a better job with promotions & maximize the use of your space within the store

Posted by Edward Anderson on Mar 2, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

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Topics: How will measurement help your compliance?, Mazimize the use of your in-store space, Performance measurement technology, How to Optimize POP Merchandising Displays, How will measurement help your category growth?, Get the right SKUs and right mixes

How do you measure in-store merchandising display compliance?

Posted by Edward Anderson on Feb 28, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

Read More

Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your category growth?, Get the right SKUs and right mixes

How will measurement help your compliance & category growth?

Posted by Edward Anderson on Feb 23, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

Read More

Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your category growth?, Get the right SKUs and right mixes

What is the benefit to the retailer of improved in-store display compliance?

Posted by Edward Anderson on Feb 21, 2017 9:48:17 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

Read More

Topics: Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Improved in-store display compliance, Get the right SKUs and right mixes

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