Can Data make your Displays invincible?

Posted by Ed Anderson on Jun 29, 2017 10:30:00 AM

"Business executives don't need to be fluent in data science, it is enough to be literate".

 

 

"Because the velocity of data is increasing and will always increase, the need for data literacy is increasing and will always increase. This does not mean that to be a successful executive you have to become a data scientist – quite the contrary. It means that in order to be a successful executive, you need to understand how data is turned into action, be familiar with the methods of data science and data-scientific research, and be able to think strategically about how to use data to create value for your business."...from a blog from Shelly Palmer titled, "Data Literacy Will Almost Make You Invincible"

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Topics: Data Analytics can improve Merchandising Displays, Data used where is need to be used, display execution, data analytics

Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Posted by Erik McMillan on Sep 12, 2016 7:59:41 PM


   The Royal Group will incorporate Shelfbucks
‘SmartDisplay™’ platform into     customer POP displays to enable retailers and brands to measure and optimize in-store merchandising campaigns for increased sales

 

AUSTIN, Texas – September 13, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has again expanded its in-store digital marketing ecosystem by partnering with The Royal Group, a leading provider of point-of-purchase (POP) displays and related services to top U.S. consumer packaged goods (CPG) manufacturers and retailers.

 

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Topics: Shelfbucks, Digital Marketing Ecosystem, SmartDisplay, Segment & Interact with Customers, Development and Analytics, building a new technology, Brick-and-mortar to E-commerce, CPS's & Retail, Packaging, The Royal Group, Retail Merchandising Optimization Platform, Measurement and customer value, Data used where is need to be used, Real value to customers, Data is imperative for e-Commerce, A feedback system for customer data

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