Start-ups raise $1.5B to optimize grocery store operations with Ai

Posted by Cheryl Rippy on Apr 25, 2017 10:00:00 AM

Kevin Stambaugh, Shelfbucks EVP, Chief Product & Data Officer:   "Most companies playing in that space are trying to do in-store mobile marketing.  The single problem they are having is they can't justify the infrastructure cost. The beauty of what Shelfbucks is doing, we found a way to pay for the infrastructure and to get millions of beacons into stores. No one has figured that out. That's why it is so important for us to do this first, because then it makes everything else possible."

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Topics: Best Practices for use of Beacons in Stores, Data is imperative for e-Commerce, Benefits of making Merchandising Displays Smart, How will measurement help your category growth?, How to Place Beacons in a Grocery Store

Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Posted by Erik McMillan on Sep 12, 2016 7:59:41 PM


   The Royal Group will incorporate Shelfbucks
‘SmartDisplay™’ platform into     customer POP displays to enable retailers and brands to measure and optimize in-store merchandising campaigns for increased sales

 

AUSTIN, Texas – September 13, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has again expanded its in-store digital marketing ecosystem by partnering with The Royal Group, a leading provider of point-of-purchase (POP) displays and related services to top U.S. consumer packaged goods (CPG) manufacturers and retailers.

 

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Topics: Shelfbucks, Digital Marketing Ecosystem, SmartDisplay, Segment & Interact with Customers, Development and Analytics, building a new technology, Brick-and-mortar to E-commerce, CPS's & Retail, Packaging, The Royal Group, Retail Merchandising Optimization Platform, Measurement and customer value, Data used where is need to be used, Real value to customers, Data is imperative for e-Commerce, A feedback system for customer data

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