How will measurement help your compliance & category growth?

Posted by Edward Anderson on Feb 23, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

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Topics: Optimize POP In-Store Merchandising Displays, How will measurement help your compliance?, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your category growth?

IoT Merchandising Data and Mobile Engagement: Improve In-Store Marketing ROI

Posted by Edward Anderson on Jan 13, 2017 10:00:00 AM

12 Top Companies Tease Us With A Sneak Preview For The NRF Big Show

Shelfbucks and their Team enables CPG's and retailers to measure, manage and improve the effectiveness of in-store product merchandising programs.

Fifteen years ago website analytics were unheard of, yet today every website is digitally optimized. With new Internet of Things sensor technology, in-store merchandising can also be actively measured and adjusted.

Shelfbucks, the leading in-store shopper marketing optimization platform for consumer packaged goods (CPG) suppliers and retail stores will discuss details of the industry’s first SmartDisplay™ in-store merchandising campaigns at the 2017 NRF Big Show (Booth #4055). For the first time in retail history, a dozen of the country’s largest CPG companies launched Shelfbucks-enabled in-store merchandising display campaigns.  The 27 campaigns, created for 21 brands, provided unprecedented insights into POP product displays, including daily performance data and alerts, as well as detailed reports on merchandising supply chain, display arrival and set-up timing, sales floor execution and product sales lift.  *Point of Sale.Com  See How It Works 

Shelfbucks is sponsoring a session at the Retailer's Big Show 2017 at NRF.  You will hear from retail and CPG experts on new technologies to improve execution and performance on your critical in-store marketing spend. Speakers will be Brandon Barr from Retail Marketing and Insights, Peter Bond from Bond Unlimited, and Sarah Cunningham from TNP Retail.  On Sunday, January 15th, please stop by Hall A, Room 1A 06, Level 1 at NRF from 1:00-1:30.  Meet the Shelfbucks Team

Not going to NRF?  Look for future post on the most insightful statements and progressive ideas from this seminar.

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Topics: Development and Analytics, Data is imperative for e-Commerce, Benefits of making Merchandising Displays Smart, In-Store Marketing ROI, Data Analytics can improve Merchandising Displays, IoT Merchandising Data and Mobile Engagement

The top ten benefits of making Displays smart

Posted by Ed Anderson on Jan 12, 2017 12:30:00 AM

CPG's and Retailers have known for a long time that the best way to drive incremental sales is with displays. What isn't known is how to put a program for continuous improvement in place so that every program you run is better the next time than it was the last time. In order to obtain data about the performance of your display programs, you have to make the displays Smart and institute Data Analytics. Adding a sensor to a POP Merchandising Display can make it smart and enable tracking through the supply chain of the retailer. You can know when it arrives at the store, when(or whether) it gets set up in the front of the store and how long it is up before it is recycled.  Now, even though efforts have been made as far back as 15 years ago to solve this problem, the technology is now affordable, deployable, and scalable. The demand for this knowledge base has been in existence for decades. The industry is ready for this now. To puncuate why the technology is more affordable, we quote McKinsey, January 2017: "we simply have computing power, with the cloud and connectivity, that is much, much lower cost than it was ever before."

 

 

The top ten benefits Shelfbucks creates by making POP Merchandising Displays Smart:

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Topics: SmartDisplay, CPS's & Retail, Best Practices for POP Merchandising Displays, Data Analytics can improve Merchandising Displays

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