Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Posted by Erik McMillan on Sep 12, 2016 7:59:41 PM


   The Royal Group will incorporate Shelfbucks
‘SmartDisplay™’ platform into     customer POP displays to enable retailers and brands to measure and optimize in-store merchandising campaigns for increased sales

 

AUSTIN, Texas – September 13, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has again expanded its in-store digital marketing ecosystem by partnering with The Royal Group, a leading provider of point-of-purchase (POP) displays and related services to top U.S. consumer packaged goods (CPG) manufacturers and retailers.

 

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Topics: Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, building a new technology, Segment & Interact with Customers, Data is imperative for e-Commerce, Digital Marketing Ecosystem, The Royal Group, Data used where is need to be used, Packaging, Shelfbucks, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

Are Your Industry Initiatives Impactful?

Posted by Gary Overhultz on Sep 7, 2016 3:38:31 PM

One of the key question is,

"Why haven't industry initiatives from

the past been more impactful in improving

merchandise display executions?” 

 

 

 

 

 

 

 

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Topics: Real value to customers, Development and Analytics, What challenges are retailers facing today?, building a new technology, Marketing Optimization, Shelfbucks, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

What objections will retailers and executives have to Shelfbucks?

Posted by Kevin Stambaugh on Aug 4, 2016 4:16:35 PM

I think the biggest concern of any retailer or brand is going to be that they've been doing this for a long time.  They've got ways they each like to run their business, ways they like to look at their customers, to segment their customers and interact with their customers.  So I think the biggest challenge is is going to be, we want to work the way they work.

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Topics: What objections will Retailers & Executives have, building a new technology, Segment & Interact with Customers

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