Retail's evolution...are you ready?

Posted by Cheryl Rippy on Jul 18, 2017 10:04:47 AM

“The evolution of retail will create millions of better-paying positions, improve customer choice and experience, open new business opportunities and strengthen our industry for the long term”...Matthew Shay, President and CEO at National Retail Federation

"Retailers are having to adapt and invest more capital into creating multichannel customer experiences, and these investments are bearing fruit"...Mark Mathews, NRF VP,  Research Development & Industry Analysis

https://app.hubspot.com/blog/341740/edit-beta/5259281081
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Topics: Retail Merchandising Optimization Platform, Examples of applying purposology to retail, Brick-and-mortar to E-commerce, Best Practices for POP Merchandising Displays

Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Posted by Erik McMillan on Sep 12, 2016 7:59:41 PM


   The Royal Group will incorporate Shelfbucks
‘SmartDisplay™’ platform into     customer POP displays to enable retailers and brands to measure and optimize in-store merchandising campaigns for increased sales

 

AUSTIN, Texas – September 13, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has again expanded its in-store digital marketing ecosystem by partnering with The Royal Group, a leading provider of point-of-purchase (POP) displays and related services to top U.S. consumer packaged goods (CPG) manufacturers and retailers.

 

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Topics: Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, building a new technology, Segment & Interact with Customers, Data is imperative for e-Commerce, Digital Marketing Ecosystem, The Royal Group, Data used where is need to be used, Packaging, Shelfbucks, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

Are Your Industry Initiatives Impactful?

Posted by Gary Overhultz on Sep 7, 2016 3:38:31 PM

One of the key question is,

"Why haven't industry initiatives from

the past been more impactful in improving

merchandise display executions?” 

 

 

 

 

 

 

 

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Topics: Real value to customers, Development and Analytics, What challenges are retailers facing today?, building a new technology, Marketing Optimization, Shelfbucks, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

The Path to Make Merchandising Displays Smart

Posted by Ed Anderson on Sep 7, 2016 11:00:00 AM

 

Retailers ship millions of corrugated displays into their US stores every year, but 42% of them never get executed on the selling floor. CPG's and retailers have told us that they don't have the data to tell them which campaigns should be expanded, which campaigns should be cut back, and which campaigns could be improved. Retailers comparable store sales growth have languished for years, traffic is down and subscriptions for newspapers have fallen at least 70%. Seventy five percent of shoppers have a smart phone with them when in stores, yet engaging the shopper with their smart phone is rare. There is an imperative for a solution that offers the likelihood of faster innovation, increased revenue and decreased costs. At Shelfbucks, we have an Internet of Things Ecosystem that addresses these issues for Merchandise Displays:


 

Source:  Business Insider


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Topics: Development and Analytics, Measurement and customer value, Shelfbucks merchandising optimization platform, Erik McMillan, Mckinsey, Brick-and-mortar to E-commerce, Accenture, CPS's & Retail, Smart displays with an As-a-Service model., Bain

Great Northern Incorporates Shelfbucks "SmartDisplay" Platform

Posted by Erik McMillan on Sep 1, 2016 3:27:26 PM

 

Great Northern Instore Partners with Shelfbucks to Expand Industry Roll Out of In-Store ‘SmartDisplays’ for CPGs and Retailers

Great Northern point-of-purchase merchandising displays will now incorporate the Shelfbucks platform, enabling the industry to rapidly measure and adjust in-store campaigns for maximum impact

 AUSTIN, Texas – August, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Great Norther Instore to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling consumer packaged goods (CPG) manufacturers and retailers to measure, manage and significantly improve the effectiveness of in-store product merchandising campaigns.

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Topics: Development and Analytics, Shelfbucks merchandising optimization platform, Erik McMillan, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail, Great Northern

Want more customer engagement?

Posted by Bill Martin on Aug 4, 2016 2:01:16 PM

 
 

What challenges are retailers facing today?
Retailers are facing today a busy consumer. We see they are families with multiple busy kids. We see parents, husbands and wives both working.  So the time that is available for simply browsing around store to store is being limited. In 2007 we know there were 4.5 to 5 store visits for every shopping trip that was taking place.  Today it's 3 to 3.5 store visits for every shopping trip.

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Topics: What challenges are retailers facing today?, Brick-and-mortar to E-commerce

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