Use Cases for iBeacon in Brick and Mortar stores

Posted by Ed Anderson on Feb 11, 2014 10:30:00 AM


 

Bloomberg and GigaOm, think retailers should be interested in micro location marketing with iBeacons. What problems do they solve for retailers and shoppers?

 

 What are the use cases for iBeacons in retail stores?

  1. Visibility into circular deals
  2. Loyalty program deals
  3. End of season markdowns
  4. Open box return deals
  5. Cross selling of related products

 

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Topics: Best Practices for use of Beacons in Stores

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