Start-ups raise $1.5B to optimize grocery store operations with Ai

Posted by Cheryl Rippy on Apr 25, 2017 10:00:00 AM

Kevin Stambaugh, Shelfbucks EVP, Chief Product & Data Officer:   "Most companies playing in that space are trying to do in-store mobile marketing.  The single problem they are having is they can't justify the infrastructure cost. The beauty of what Shelfbucks is doing, we found a way to pay for the infrastructure and to get millions of beacons into stores. No one has figured that out. That's why it is so important for us to do this first, because then it makes everything else possible."

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Topics: Best Practices for use of Beacons in Stores, Data is imperative for e-Commerce, Benefits of making Merchandising Displays Smart, How will measurement help your category growth?, How to Place Beacons in a Grocery Store

Use Cases for iBeacon in Brick and Mortar stores

Posted by Ed Anderson on Feb 11, 2014 10:30:00 AM


 

Bloomberg and GigaOm, think retailers should be interested in micro location marketing with iBeacons. What problems do they solve for retailers and shoppers?

 

 What are the use cases for iBeacons in retail stores?

  1. Visibility into circular deals
  2. Loyalty program deals
  3. End of season markdowns
  4. Open box return deals
  5. Cross selling of related products

 

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Topics: Best Practices for use of Beacons in Stores

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