Retail's evolution...are you ready?

Posted by Cheryl Rippy on Jul 18, 2017 10:04:47 AM

“The evolution of retail will create millions of better-paying positions, improve customer choice and experience, open new business opportunities and strengthen our industry for the long term”...Matthew Shay, President and CEO at National Retail Federation

"Retailers are having to adapt and invest more capital into creating multichannel customer experiences, and these investments are bearing fruit"...Mark Mathews, NRF VP,  Research Development & Industry Analysis

https://app.hubspot.com/blog/341740/edit-beta/5259281081
Read More

Topics: Examples of applying purposology to retail, Retail Merchandising Optimization Platform, Brick-and-mortar to E-commerce, Best Practices for POP Merchandising Displays

A Display is a Terrible Thing to waste!

Posted by Cheryl Rippy on Jun 27, 2017 10:42:56 AM

“Having the greatest offer, eye-catching graphics and ground-breaking shopper insights doesn’t count for much, however, if the P.O.P. display fails to reach the sales floor. It’s like leaving money on the table—quite literally. And the sad reality is that even the most creative programs often fall short of expectations due to the challenge of in-store compliance execution. If you were asked to come up with a dollar figure for how much your company spends on point-of-purchase materials, could you? Could anyone at your company? What about your P.O.P. compliance rate? Do you have any idea what percentage of the tens of thousands of pallet stackers, merchandisers, counter toppers, and end cap displays that get sent out to stores every year actually make it to the aisles?"Steven A. Weiss Chief Executive Officer Shop! Enhancing Retail Environments & Experiences

Read More

Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How will measurement help your compliance?, Best Practices for POP Merchandising Displays

Comments on the emerging capabilities of execution & effectiveness with shopper focus

Posted by Edward Anderson on Mar 7, 2017 10:00:00 AM


I think you can understand your displays better.  We can be smart about what we put on the displays and make sure it's the right SKUs and the right mixes so they sell through... 

Read More

Topics: Understanding Merchandise Displays, Best Practices for POP Merchandising Displays, Get the right SKUs and right mixes, Measure ROI on your merchandising, How to Optimize POP Merchandising Displays, Identify Gaps in Your In-store Marketing

The top ten benefits of making Displays smart

Posted by Ed Anderson on Jan 12, 2017 12:30:00 AM

CPG's and Retailers have known for a long time that the best way to drive incremental sales is with displays. What isn't known is how to put a program for continuous improvement in place so that every program you run is better the next time than it was the last time. In order to obtain data about the performance of your display programs, you have to make the displays Smart and institute Data Analytics. Adding a sensor to a POP Merchandising Display can make it smart and enable tracking through the supply chain of the retailer. You can know when it arrives at the store, when(or whether) it gets set up in the front of the store and how long it is up before it is recycled.  Now, even though efforts have been made as far back as 15 years ago to solve this problem, the technology is now affordable, deployable, and scalable. The demand for this knowledge base has been in existence for decades. The industry is ready for this now. To puncuate why the technology is more affordable, we quote McKinsey, January 2017: "we simply have computing power, with the cloud and connectivity, that is much, much lower cost than it was ever before."

 

 

The top ten benefits Shelfbucks creates by making POP Merchandising Displays Smart:

Read More

Topics: Data Analytics can improve Merchandising Displays, CPS's & Retail, SmartDisplay, Best Practices for POP Merchandising Displays

Are You Embracing Best Practices for Merchandising Displays?

Posted by Ed Anderson on Jan 9, 2017 11:00:00 AM

McKinsey recently published a report from the McKinsey Global Institute titled, "Making data analytics work for you, instead of the other way around. " Best practices are often not obvious, at least until someone proves a new approach is superior. In the 1896 Olympic Games, there was no best practice on how to start the 100-meter dash. McKinsey showed this picture in the report:

 

 

Read More

Topics: Best Practices for POP Merchandising Displays

Recent Posts

Posts by Topic

see all

Subscribe to Email Updates