The Path to Make Merchandising Displays Smart

Posted by Ed Anderson on Sep 7, 2016 11:00:00 AM

 

Retailers ship millions of corrugated displays into their US stores every year, but 42% of them never get executed on the selling floor. CPG's and retailers have told us that they don't have the data to tell them which campaigns should be expanded, which campaigns should be cut back, and which campaigns could be improved. Retailers comparable store sales growth have languished for years, traffic is down and subscriptions for newspapers have fallen at least 70%. Seventy five percent of shoppers have a smart phone with them when in stores, yet engaging the shopper with their smart phone is rare. There is an imperative for a solution that offers the likelihood of faster innovation, increased revenue and decreased costs. At Shelfbucks, we have an Internet of Things Ecosystem that addresses these issues for Merchandise Displays:


 

Source:  Business Insider


Read More

Topics: Development and Analytics, Measurement and customer value, Shelfbucks merchandising optimization platform, Erik McMillan, Mckinsey, Brick-and-mortar to E-commerce, Accenture, CPS's & Retail, Smart displays with an As-a-Service model., Bain

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Posts by Topic

see all