Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Posted by Erik McMillan on Sep 12, 2016 7:59:41 PM


   The Royal Group will incorporate Shelfbucks
‘SmartDisplay™’ platform into     customer POP displays to enable retailers and brands to measure and optimize in-store merchandising campaigns for increased sales

 

AUSTIN, Texas – September 13, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has again expanded its in-store digital marketing ecosystem by partnering with The Royal Group, a leading provider of point-of-purchase (POP) displays and related services to top U.S. consumer packaged goods (CPG) manufacturers and retailers.

 

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Topics: Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, building a new technology, Segment & Interact with Customers, Data is imperative for e-Commerce, Digital Marketing Ecosystem, The Royal Group, Data used where is need to be used, Packaging, Shelfbucks, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

Creative use of data can improve shopper experience.

Posted by Kevin Stambaugh on Sep 6, 2016 12:54:28 PM

What kind of data does Shelfbucks provide?
The good news is our data is really used where it needs to be used. Which is informing and decision-making from the consumers perspective. The solution is not about data, the solution is about providing real value to that customer.  Providing offers for things that they are interested in, helping surface more opportunities for them, different products that they really didn't think to try.  But on the back end, there's a lot of dated that goes into that.  What I like about Shelfbucks is, in a way, it's kind of a feedback system. 

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Topics: How Millennials use Shopping Apps, Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, Data is imperative for e-Commerce, Data used where is need to be used, Erik McMillan, Retail Merchandising Optimization Platform, Brick-and-mortar to E-commerce

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