Do a better job with promotions & maximize the use of your space within the store

Posted by Edward Anderson on Mar 2, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

Brandon Barr Chapter #4-Blog.jpg

Topics: How will measurement help your compliance?, Mazimize the use of your in-store space, Performance measurement technology, How to Optimize POP Merchandising Displays, How will measurement help your category growth?, Get the right SKUs and right mixes

Chapter Four (1:15) Video eBook

How to Optimize POP Merchandising Displays

 

Panel Narrator, Steve Frenda,

Managing Director of Path to Purchase, EnsembleIQ Company:

How will this technology help you do a better job with your promotions and maximize the use of your space within the store?

Brandon Barr:  Director of Retail Marketing and Insights for Duracell

From a brand perspective, it's very hard to measure in-store display compliance. Duracell does it several ways.

We use a group called Field Agent to send consumers from a crowd source perspective to take pictures and tell us if displays are where they are supposed to be.

We also use our in-store broker agency, Acosta.

The bigger challenge with those are, if you're doing a holiday promotion across the U.S. and you have 30,000 stores, it's very expensive to cover all those.

It's also a single point in time.

By the time the data gets compiled and is read, as an Excel spreadsheet with pictures, it's really un-actionable.

What we're looking forward to in the future is real time data that's actionable.

A technology to help the brand and the retailer partner together and fix problems.

We can ultimately do a better job with our promotions and maximize the use of their space within the store.

Steve Frenda:

I'm struck by the fact that now, with the increased sophistication of POS data, loyalty data, and then some of the new emerging techniques that you're talking about, the possibilities are endless. Compliance has been poor over the years, and I think this technology is a great opportunity for us today.

As Casey Nolter, ASICS, stated inRetail's BIG Show 2017 Recap:  "Events like National Retail Federation are going to go along way in terms of understanding innovation and how we are trying to figure out how to merge digital with traditional commerce."

 

View Related Shelfbucks Videos:

Shelfbucks gives you the exact right product SKU mix to win at retail, How to Optimize POP Merchandising Displays

It's Proven to Give You a Sales Lift, Shelfbucks, Kevin Stambaugh, How to optimize merchandising POP displays

Kevin Stambaugh, Shelfbucks, Get a Much Higher Return & Greater Value

George Garrick - Shelfbucks, Data Allows You to See Which Displays Give You a Win! Win!

Measure the Life Cycle of Every POP Promotion by Bill Martin, Shelfbucks

 

How to Optimize POP Merchandising Displays

Chapter Four

Left Arrow-40X40.png Table of Contents

 Next Video   learn-more-arrow.png

 

NRF 2017 Panel Speakers: 

Steve Frenda:  Managing Director, Path to Purchase, EnsembleIQ Company

Brandon Barr:  Director of Retail Marketing and Insights for Duracell

Peter Bond:  Managing Partner of  Bond Unlimited,  

Jill Andersen:  Director of Marketing for Menasha Packaging Company

Frank Krug:  Director of Technology for TPN

Click here for more pages  learn-more-arrow.png

For more information contact Will Phillips at 512-442-6818 or wphillips@shelfbucks.com

TELL THDER MORE

Recent Posts

Posts by Topic

see all

Subscribe to Email Updates