The Path to Make Merchandising Displays Smart

Posted by Ed Anderson on Sep 7, 2016 11:00:00 AM

 

Retailers ship millions of corrugated displays into their US stores every year, but 42% of them never get executed on the selling floor. CPG's and retailers have told us that they don't have the data to tell them which campaigns should be expanded, which campaigns should be cut back, and which campaigns could be improved. Retailers comparable store sales growth have languished for years, traffic is down and subscriptions for newspapers have fallen at least 70%. Seventy five percent of shoppers have a smart phone with them when in stores, yet engaging the shopper with their smart phone is rare. There is an imperative for a solution that offers the likelihood of faster innovation, increased revenue and decreased costs. At Shelfbucks, we have an Internet of Things Ecosystem that addresses these issues for Merchandise Displays:


 

Source:  Business Insider


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Topics: Development and Analytics, Measurement and customer value, Shelfbucks merchandising optimization platform, Erik McMillan, Mckinsey, Brick-and-mortar to E-commerce, Accenture, CPS's & Retail, Smart displays with an As-a-Service model., Bain

Creative use of data can improve shopper experience.

Posted by Kevin Stambaugh on Sep 6, 2016 12:54:28 PM

What kind of data does Shelfbucks provide?
The good news is our data is really used where it needs to be used. Which is informing and decision-making from the consumers perspective. The solution is not about data, the solution is about providing real value to that customer.  Providing offers for things that they are interested in, helping surface more opportunities for them, different products that they really didn't think to try.  But on the back end, there's a lot of dated that goes into that.  What I like about Shelfbucks is, in a way, it's kind of a feedback system. 

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Topics: How Millennials use Shopping Apps, Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, Data is imperative for e-Commerce, Data used where is need to be used, Erik McMillan, Retail Merchandising Optimization Platform, Brick-and-mortar to E-commerce

Great Northern Incorporates Shelfbucks "SmartDisplay" Platform

Posted by Erik McMillan on Sep 1, 2016 3:27:26 PM

 

Great Northern Instore Partners with Shelfbucks to Expand Industry Roll Out of In-Store ‘SmartDisplays’ for CPGs and Retailers

Great Northern point-of-purchase merchandising displays will now incorporate the Shelfbucks platform, enabling the industry to rapidly measure and adjust in-store campaigns for maximum impact

 AUSTIN, Texas – August, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Great Norther Instore to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling consumer packaged goods (CPG) manufacturers and retailers to measure, manage and significantly improve the effectiveness of in-store product merchandising campaigns.

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Topics: Development and Analytics, Shelfbucks merchandising optimization platform, Erik McMillan, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail, Great Northern

Green Bay Packaging & Shelfbucks Add ‘SmartDisplay’ to Innovation div.

Posted by Erik McMillan on Aug 30, 2016 8:43:30 PM

                                                           

Green Bay Packaging Partners with Shelfbucks to Add ‘SmartDisplay’ Offerings to In-Store Innovation Division

 

Shelfbucks platform will transform Green Bay Packaging in-store displays to digital merchandising solutions, enabling retailers and brands to rapidly measure and adjust in-store campaigns for maximum impact

 

AUSTIN, Texas – August 30, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Green Bay Packaging Inc. to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling shoppers to instantly interact with in-store product displays and empowering consumer packaged goods (CPG) manufacturers and retailers to measure, manage and drive higher sales from product merchandising campaigns.

 

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Topics: Real value to customers, Green Bay Packaging, Marketing Optimization, Erik McMillan, SmartDisplay, CPS's & Retail

Accenture's new world of "As-A-Service" for Business Improvement

Posted by Ed Anderson on Aug 24, 2016 10:30:00 AM

A co-worker's friend recently completed a 100 mile running race in 29 hours in Utah. Friends and family knew where their runner was at all times during the race. Sometimes, a business improvement initiative can seem as daunting as running your first 100 mile race.   Do you know where your displays are during their "100 mile journey?" The founder of the Leadville Trail 100 race came up with the following motivation to help new runners embark on a somewhat daunting journey:

 

Accentures New World of As-a-Service infographic:

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Topics: Accenture's New World As-A-Service Model, Retail Merchandising Optimization Platform

What objections will retailers and executives have to Shelfbucks?

Posted by Kevin Stambaugh on Aug 4, 2016 4:16:35 PM

I think the biggest concern of any retailer or brand is going to be that they've been doing this for a long time.  They've got ways they each like to run their business, ways they like to look at their customers, to segment their customers and interact with their customers.  So I think the biggest challenge is is going to be, we want to work the way they work.

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Topics: What objections will Retailers & Executives have, building a new technology, Segment & Interact with Customers

Want more customer engagement?

Posted by Bill Martin on Aug 4, 2016 2:01:16 PM

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What challenges are retailers facing today?
Retailers are facing today a busy consumer. We see they are families with multiple busy kids. We see parents, husbands and wives both working.  So the time that is available for simply browsing around store to store is being limited. In 2007 we know there were 4.5 to 5 store visits for every shopping trip that was taking place.  Today it's 3 to 3.5 store visits for every shopping trip.

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Topics: What challenges are retailers facing today?, Brick-and-mortar to E-commerce

What are examples of applying purposology to retail?

Posted by Haley Rushing on Aug 4, 2016 11:22:11 AM

When we did the purpose for Wal-Mart, for example, and when Sam Walton was asked about the leagacy he hoped to leave with Wal-Mart, he said, "well, at the end of the day, I hope I could save people a little money so they could live a little better."  We said, that's a pretty good purpose!  To save people money so they can live better.

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Topics: Make a difference and create a better business, Examples of applying purposology to retail

Is Shopper Marketing at a tipping point?

Posted by Ed Anderson on Nov 2, 2015 10:30:00 AM

 

By Ed Anderson

The current state of advertising and is being challenged. PepsiCo's Brad Jakeman gave a fiery presentation at the

Association of National Advertising's annual "Masters of Marketing" conference in Orlando, Fla...

 

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Shopper Marketing info graphic: "Perspective is worth IQ 80 points"

Posted by Ed Anderson on Oct 5, 2015 10:30:00 AM

Xerox Parc's Alan Kay's famous quip about context is appropriate when considering major new initiatives like making POS Displays in retail stores smart. The following infographic, prepared by Jill Anderssen, VP of Marketing of Menasha Packaging, provides great perspective about why now is a great time to invest in smart POS displays. 


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