There is no such thing as "The" internet of things...says BCG

Posted by Ed Anderson on Feb 13, 2017 10:30:00 AM

From the Boston Consulting Group, Winning in IoT: It's All about the Business Processes, the following chart identifies 10 use cases that are poised to mature rapidly and experience widespread adoption:

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Topics: display execution, data analytics

IoT Merchandising Data and Mobile Engagement: Improve In-Store Marketing ROI

Posted by Edward Anderson on Jan 13, 2017 10:00:00 AM

12 Top Companies Tease Us With A Sneak Preview For The NRF Big Show

Shelfbucks and their Team enables CPG's and retailers to measure, manage and improve the effectiveness of in-store product merchandising programs.

Fifteen years ago website analytics were unheard of, yet today every website is digitally optimized. With new Internet of Things sensor technology, in-store merchandising can also be actively measured and adjusted.

Shelfbucks, the leading in-store shopper marketing optimization platform for consumer packaged goods (CPG) suppliers and retail stores will discuss details of the industry’s first SmartDisplay™ in-store merchandising campaigns at the 2017 NRF Big Show (Booth #4055). For the first time in retail history, a dozen of the country’s largest CPG companies launched Shelfbucks-enabled in-store merchandising display campaigns.  The 27 campaigns, created for 21 brands, provided unprecedented insights into POP product displays, including daily performance data and alerts, as well as detailed reports on merchandising supply chain, display arrival and set-up timing, sales floor execution and product sales lift.  *Point of Sale.Com  See How It Works 

Shelfbucks is sponsoring a session at the Retailer's Big Show 2017 at NRF.  You will hear from retail and CPG experts on new technologies to improve execution and performance on your critical in-store marketing spend. Speakers will be Brandon Barr from Retail Marketing and Insights, Peter Bond from Bond Unlimited, and Sarah Cunningham from TNP Retail.  On Sunday, January 15th, please stop by Hall A, Room 1A 06, Level 1 at NRF from 1:00-1:30.  Meet the Shelfbucks Team

Not going to NRF?  Look for future post on the most insightful statements and progressive ideas from this seminar.

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Topics: IoT Merchandising Data and Mobile Engagement, Benefits of making Merchandising Displays Smart, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, How to Optimize POP Merchandising Displays

The top ten benefits of making Displays smart

Posted by Ed Anderson on Jan 12, 2017 12:30:00 AM

CPG's and Retailers have known for a long time that the best way to drive incremental sales is with displays. What isn't known is how to put a program for continuous improvement in place so that every program you run is better the next time than it was the last time. In order to obtain data about the performance of your display programs, you have to make the displays Smart and institute Data Analytics. Adding a sensor to a POP Merchandising Display can make it smart and enable tracking through the supply chain of the retailer. You can know when it arrives at the store, when(or whether) it gets set up in the front of the store and how long it is up before it is recycled.  Now, even though efforts have been made as far back as 15 years ago to solve this problem, the technology is now affordable, deployable, and scalable. The demand for this knowledge base has been in existence for decades. The industry is ready for this now. To puncuate why the technology is more affordable, we quote McKinsey, January 2017: "we simply have computing power, with the cloud and connectivity, that is much, much lower cost than it was ever before."

 

 

The top ten benefits Shelfbucks creates by making POP Merchandising Displays Smart:

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Topics: Data Analytics can improve Merchandising Displays, CPS's & Retail, SmartDisplay, Best Practices for POP Merchandising Displays

Are You Embracing Best Practices for Merchandising Displays?

Posted by Ed Anderson on Jan 9, 2017 11:00:00 AM

McKinsey recently published a report from the McKinsey Global Institute titled, "Making data analytics work for you, instead of the other way around. " Best practices are often not obvious, at least until someone proves a new approach is superior. In the 1896 Olympic Games, there was no best practice on how to start the 100-meter dash. McKinsey showed this picture in the report:

 

 

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Topics: Best Practices for POP Merchandising Displays

Shelfbucks Acquires Portfolio of Patents for In-Store POP Display

Posted by Ed Anderson on Dec 6, 2016 4:21:10 PM

SHELFBUCKS ACQUIRES PORTFOLIO OF PATENTS COVERING TECHNOLOGY FOR IN-STORE POP DISPLAY EXECUTION, COMPLIANCE, PERFORMANCE MEASUREMENT

24 patents originally held by Goliath Solutions provide Shelfbucks with industry’s largest portfolio of patent protected technology to assess the success of its customers’ retail campaigns.

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Topics: Packaging, Shelfbucks, Erik McMillan, SmartDisplay, Development and Analytics, CPS's & Retail, Measurement and customer value, Shelfbucks merchandising optimization platform, Compliance, Performance measurement technology

Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Posted by Erik McMillan on Sep 12, 2016 7:59:41 PM


   The Royal Group will incorporate Shelfbucks
‘SmartDisplay™’ platform into     customer POP displays to enable retailers and brands to measure and optimize in-store merchandising campaigns for increased sales

 

AUSTIN, Texas – September 13, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has again expanded its in-store digital marketing ecosystem by partnering with The Royal Group, a leading provider of point-of-purchase (POP) displays and related services to top U.S. consumer packaged goods (CPG) manufacturers and retailers.

 

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Topics: Shelfbucks, Digital Marketing Ecosystem, SmartDisplay, Segment & Interact with Customers, Development and Analytics, building a new technology, Brick-and-mortar to E-commerce, CPS's & Retail, Packaging, The Royal Group, Retail Merchandising Optimization Platform, Measurement and customer value, Data used where is need to be used, Real value to customers, Data is imperative for e-Commerce, A feedback system for customer data

Are Your Industry Initiatives Impactful?

Posted by Gary Overhultz on Sep 7, 2016 3:38:31 PM

One of the key question is,

"Why haven't industry initiatives from

the past been more impactful in improving

merchandise display executions?” 

 

 

 

 

 

 

 

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Topics: Shelfbucks, SmartDisplay, CPS's & Retail, Marketing Optimization, Real value to customers, building a new technology, Brick-and-mortar to E-commerce, Development and Analytics, What challenges are retailers facing today?

Shelfbucks Makes 2016 Austin Fest Coolest Companies Finalist

Posted by Edward Anderson on Sep 7, 2016 1:32:44 PM

Here are the 2016 Austin Fest Coolest Companies Finalists

 

Over the past month, we've been collecting nominations for our Coolest Companies Competition, our inaugural friendly competition celebrating the Austin companies with amazing culture and products. We've received a ton of nominations from companies with unreal workspaces, fun outings, parties and happy hours, and the most enthusiastic, tight-knit teams who focus on innovating in Austin. It wasn't easy, but we whittled down the entries to a list of 100 finalists. Shelfbucks would appreciate your vote...

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Topics: Erik McMillan, Shelfbucks, AustinInno, Coolest Companies

The Path to Make Merchandising Displays Smart

Posted by Ed Anderson on Sep 7, 2016 11:00:00 AM

 

Retailers ship millions of corrugated displays into their US stores every year, but 42% of them never get executed on the selling floor. CPG's and retailers have told us that they don't have the data to tell them which campaigns should be expanded, which campaigns should be cut back, and which campaigns could be improved. Retailers comparable store sales growth have languished for years, traffic is down and subscriptions for newspapers have fallen at least 70%. Seventy five percent of shoppers have a smart phone with them when in stores, yet engaging the shopper with their smart phone is rare. There is an imperative for a solution that offers the likelihood of faster innovation, increased revenue and decreased costs. At Shelfbucks, we have an Internet of Things Ecosystem that addresses these issues for Merchandise Displays:


 

Source:  Business Insider


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Topics: Shelfbucks merchandising optimization platform, Smart displays with an As-a-Service model., Accenture, Bain, Erik McMillan, CPS's & Retail, Development and Analytics, Brick-and-mortar to E-commerce, Measurement and customer value, Mckinsey

Great Northern Incorporates Shelfbucks "SmartDisplay" Platform

Posted by Erik McMillan on Sep 1, 2016 3:27:26 PM

 

Great Northern Instore Partners with Shelfbucks to Expand Industry Roll Out of In-Store ‘SmartDisplays’ for CPGs and Retailers

Great Northern point-of-purchase merchandising displays will now incorporate the Shelfbucks platform, enabling the industry to rapidly measure and adjust in-store campaigns for maximum impact

 AUSTIN, Texas – August, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Great Norther Instore to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling consumer packaged goods (CPG) manufacturers and retailers to measure, manage and significantly improve the effectiveness of in-store product merchandising campaigns.

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Topics: SmartDisplay, CPS's & Retail, Brick-and-mortar to E-commerce, Great Northern, Retail Merchandising Optimization Platform, Development and Analytics, Shelfbucks merchandising optimization platform, Erik McMillan

Green Bay Packaging & Shelfbucks Add ‘SmartDisplay’ to Innovation div.

Posted by Erik McMillan on Aug 30, 2016 8:43:30 PM

                                                           

Green Bay Packaging Partners with Shelfbucks to Add ‘SmartDisplay’ Offerings to In-Store Innovation Division

 

Shelfbucks platform will transform Green Bay Packaging in-store displays to digital merchandising solutions, enabling retailers and brands to rapidly measure and adjust in-store campaigns for maximum impact

 

AUSTIN, Texas – August 30, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Green Bay Packaging Inc. to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling shoppers to instantly interact with in-store product displays and empowering consumer packaged goods (CPG) manufacturers and retailers to measure, manage and drive higher sales from product merchandising campaigns.

 

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Topics: Real value to customers, SmartDisplay, Green Bay Packaging, Marketing Optimization, CPS's & Retail, Erik McMillan

Accenture's new world of "As-A-Service" for Business Improvement

Posted by Ed Anderson on Aug 24, 2016 10:30:00 AM

A co-worker's friend recently completed a 100 mile running race in 29 hours in Utah. Friends and family knew where their runner was at all times during the race. Sometimes, a business improvement initiative can seem as daunting as running your first 100 mile race.   Do you know where your displays are during their "100 mile journey?" The founder of the Leadville Trail 100 race came up with the following motivation to help new runners embark on a somewhat daunting journey:

 

Accentures New World of As-a-Service infographic:

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Topics: Retail Merchandising Optimization Platform, Accenture's New World As-A-Service Model

What objections will retailers and executives have to Shelfbucks?

Posted by Kevin Stambaugh on Aug 4, 2016 4:16:35 PM

I think the biggest concern of any retailer or brand is going to be that they've been doing this for a long time.  They've got ways they each like to run their business, ways they like to look at their customers, to segment their customers and interact with their customers.  So I think the biggest challenge is is going to be, we want to work the way they work.

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Topics: What objections will Retailers & Executives have, building a new technology, Segment & Interact with Customers

Want more customer engagement?

Posted by Bill Martin on Aug 4, 2016 2:01:16 PM

 
 

What challenges are retailers facing today?
Retailers are facing today a busy consumer. We see they are families with multiple busy kids. We see parents, husbands and wives both working.  So the time that is available for simply browsing around store to store is being limited. In 2007 we know there were 4.5 to 5 store visits for every shopping trip that was taking place.  Today it's 3 to 3.5 store visits for every shopping trip.

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Topics: What challenges are retailers facing today?, Brick-and-mortar to E-commerce

What are examples of applying purposology to retail?

Posted by Haley Rushing on Aug 4, 2016 11:22:11 AM

When we did the purpose for Wal-Mart, for example, and when Sam Walton was asked about the leagacy he hoped to leave with Wal-Mart, he said, "well, at the end of the day, I hope I could save people a little money so they could live a little better."  We said, that's a pretty good purpose!  To save people money so they can live better.

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Topics: Examples of applying purposology to retail, Make a difference and create a better business

Is Shopper Marketing at a tipping point?

Posted by Ed Anderson on Nov 2, 2015 10:30:00 AM

 

By Ed Anderson

The current state of advertising and is being challenged. PepsiCo's Brad Jakeman gave a fiery presentation at the

Association of National Advertising's annual "Masters of Marketing" conference in Orlando, Fla...

 

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Shopper Marketing info graphic: "Perspective is worth IQ 80 points"

Posted by Ed Anderson on Oct 5, 2015 10:30:00 AM

Xerox Parc's Alan Kay's famous quip about context is appropriate when considering major new initiatives like making POS Displays in retail stores smart. The following infographic, prepared by Jill Anderssen, VP of Marketing of Menasha Packaging, provides great perspective about why now is a great time to invest in smart POS displays. 


info_part_1a

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Shopper measurement and engagement, a new frontier (Part 1)

Posted by Bill Martin on Aug 26, 2015 11:48:00 AM

 

By Bill Martin

 

This is the first of several blogs dealing with how Consumer Packaged Goods (CPG) manufacturers can capture and use data with smart POP displays with their retail partners. Watch an animated video here.

(Editor's note: this blog first appeared August 7, 2015 on our partner Menasha's web site.)

For the last 20 years, I have worked on measuring in-store consumer foot traffic at ShopperTrak, a company I co-founded in 1995.  Today I have a deep desire to engage the shopper more effectively in partnership with retailers and CPGs to build relationships that benefit the entire commerce ecosystem.

 What we’re trying to accomplish

  • Create a two way data path which links branded and new product manufacturers with the consumer through POP displays and signage strategically placed in the retail environment
  • Engage the consumer on their personally carried devices while in the store
  • Create a clear roadmap for CPG’s and retailers to drive more sales

 In-store missing metrics are highlighted in the following chart from a Grocery Manufacturer’s Assn. and Booz & Company study:

 

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How to place beacons in a supermarket for high sales conversion

Posted by Ed Anderson on Feb 6, 2015 2:55:00 PM

Beacon solutions for brick and mortar retail are mentioned in most of the published reports on hot retail trends for 2015. The devil is in the details is a phrase that applies to initial beacon solution deployment set up. Good intent isn't enough...immersion in the details is a huge help in crafting a solution that will work with your customer. As one of our advisors, Mike Clifford former CIO of Whole Foods said:

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What's the key to getting Beacon customer traction? Answer: Listening

Posted by Ed Anderson on Jan 29, 2015 9:25:00 AM

During the last couple weeks, Shelfbucks splashed onto the scene as a leader in the newly emerging space of beacon solutions for in store marketing. Need some proof points to corroborate that claim? Yes you certainly do.

The Best of NRF's The Big Show here. Acclaimed TV business news-CNBC here. Leading big city newspaper, the Washington Post here. The highest retweeted item from the NRF's Big Show from ad agency Leo Burnett here. And, leader in the in store marketing segment of Trinity Ventures Mobile Market Map 2.0:

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Want to join the journey for smart POP displays?

Posted by Ed Anderson on Jan 16, 2015 9:51:00 AM

There are millions of Point of Purchase (POP) Displays in thousands of retail stores in North America. The advent of smart phones for 70% of the shopper population along with inexpensive beacons has created an interesting opportunity to:

  • help identify which displays in which stores haven't yet been set up on the selling floor
  • measure the traffic passing by the display
  • measure the dwell time for individual displays
  • improve the shopping experience
  • initiate digital campaigns with shoppers on smart phones
  • track conversion to purchase of campaigns for displays

Consumer Packaged Goods (CPG's) companies have wanted the above capabilities for ten or twenty years. Menasha and Shelfbucks are introducing these capabilities in three phases in 2015. A summary of the program:

 

 

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Beacon solutions require a lean and agile approach

Posted by Ed Anderson on Dec 31, 2014 11:27:00 AM
There is an often-heard narrative that the journey to improve the shopping experience necessitates an intrusion on your customer's privacy. Assessing the validity of this fear requires an understanding of how the combination of a retailer's app and beacons work. The chart below depicts how beacons work and can be found here
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Feedback is critical to improving your performance

Posted by Ed Anderson on Dec 22, 2014 10:30:00 AM

Whether you are training for bicycle race or launching an innovative retail app with beacons, feedback is critical to improving performance. The infographic below, titled How and When You're Losing Your App Users, provides a useful laundry list of things to be on the look out for when you've launched a mobile app in-store. 


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What is the "right" percent of push vs. pull messaging?

Posted by Ed Anderson on Dec 9, 2014 1:06:00 PM

We now have multiple ways to push deals to shoppers in a store by leveraging beacons. Multiple zones can be set up to push notifications to a shopper who breaks the "virtual cone" for a department such as diapers, fish, wine etc. 

Web site content management systems have had a suite of tools for years to enable companies to send thousands, if not millions of emails to promote products and convert prospects to buyers. But new leaders in InBound Marketing such as HubSpot now advocate not only targeted email, but personalized email campaigns: 

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The marketing funnel is dead…check. What's next?

Posted by Ed Anderson on Dec 2, 2014 11:31:00 AM

Some of us grew up with the traditional marketing funnel:

In the good old days you used push advertising on TV to create awareness and maybe if you're really good you achieive differentiation, which drives traffic into your stores, and newspaper advertising to create urgency to buy. Ok, it's slightly more complicated. P&G won the war on purchase insight with the first and second moment of truth: the first moment takes less than 7 seconds and that's how long it takes to make a purchase decision at the shelf. The second moment is when you first use a new product...which, according to urban legend means the buyer becomes a promoter of the product if everything goes well. But that description, along with the marketing funnel are just sooo yesterday.

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