There's value in measuring  displays moving thru the supply chain

Posted by Ed Anderson on Nov 13, 2017 11:00:00 AM

The current issue of Retail Customer Experience features a guest article from Shelfbucks CEO Erik McMillan on the many potential fail points that can be overcome by accurately measuring in-store merchandising campaigns.  

Read More

Trends for in-store signage include Measurable results

Posted by Ed Anderson on Nov 3, 2017 5:11:39 PM

According to a recent article in Progressive Grocer, current trends for in-store signage emphasize more informative content, customized experiences, employee education and, most importantly, measurable results.

Read More

Your Road Map to your POP Optimization Yellow Jersey

Posted by Cheryl Rippy on Jul 20, 2017 9:54:41 AM

Your POP journey is much like the Tour de France. Without a road map, you’d be lost.

Cycling is a sport, and the Tour is its pinnacle. If marketing is a sport, Optimizing POP Displays is its pinnacle. 

There's been a massive pent-up demand for insights for POP Displays for decades. This technology is here, deployable, scalable, affordable and fits into your current systems. 

The industry is ready for this now. 

Read More

Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, Optimize POP In-Store Merchandising Displays, Data Analytics can improve Merchandising Displays

Retail's evolution...are you ready?

Posted by Cheryl Rippy on Jul 18, 2017 10:04:47 AM

“The evolution of retail will create millions of better-paying positions, improve customer choice and experience, open new business opportunities and strengthen our industry for the long term”...Matthew Shay, President and CEO at National Retail Federation

"Retailers are having to adapt and invest more capital into creating multichannel customer experiences, and these investments are bearing fruit"...Mark Mathews, NRF VP,  Research Development & Industry Analysis

https://app.hubspot.com/blog/341740/edit-beta/5259281081
Read More

Topics: Examples of applying purposology to retail, Retail Merchandising Optimization Platform, Brick-and-mortar to E-commerce, Best Practices for POP Merchandising Displays

Data Allows You to See Which Displays Give You a Win! Win!

Posted by Cheryl Rippy on Jul 11, 2017 10:00:00 AM

Shelfbucks can increase the ROI with an interactive dashboard about program performance:

Your plan for continuous process improvement starts with:

  • Increased yield from brands’ promotional spend, optimizing trade allowance
  • Ensure the right displays are in the right stores, enhancing labor efficiency
  • Improve DSD and store service personnel visibility and communication
  • Improved store targeting over many programs and years
  • Identify the most popular displays; eliminate least popular displays
  • Improved execution while the program is on the selling floor with notifications and feed back
  • Improved SKU mix based on replacing low performing SKU's the following year where all the sales came from one product and not much from others.  
  • Reduce unplanned inventory markdowns
  • Improve the shopper experience

This is consistent with our aim to embed continuous process improvement so every program gets better every year.

Read More

Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How to Place Beacons in a Grocery Store, How will measurement help your compliance?

Can Data make your Displays invincible?

Posted by Ed Anderson on Jun 29, 2017 10:30:00 AM

"Business executives don't need to be fluent in data science, it is enough to be literate".

 

 

"Because the velocity of data is increasing and will always increase, the need for data literacy is increasing and will always increase. This does not mean that to be a successful executive you have to become a data scientist – quite the contrary. It means that in order to be a successful executive, you need to understand how data is turned into action, be familiar with the methods of data science and data-scientific research, and be able to think strategically about how to use data to create value for your business."...from a blog from Shelly Palmer titled, "Data Literacy Will Almost Make You Invincible"

Read More

Topics: Data Analytics can improve Merchandising Displays, Data used where is need to be used, display execution, data analytics

A Display is a Terrible Thing to waste!

Posted by Cheryl Rippy on Jun 27, 2017 10:42:56 AM

“Having the greatest offer, eye-catching graphics and ground-breaking shopper insights doesn’t count for much, however, if the P.O.P. display fails to reach the sales floor. It’s like leaving money on the table—quite literally. And the sad reality is that even the most creative programs often fall short of expectations due to the challenge of in-store compliance execution. If you were asked to come up with a dollar figure for how much your company spends on point-of-purchase materials, could you? Could anyone at your company? What about your P.O.P. compliance rate? Do you have any idea what percentage of the tens of thousands of pallet stackers, merchandisers, counter toppers, and end cap displays that get sent out to stores every year actually make it to the aisles?"Steven A. Weiss Chief Executive Officer Shop! Enhancing Retail Environments & Experiences

Read More

Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How will measurement help your compliance?, Best Practices for POP Merchandising Displays

How Close Is Retail To Adopting The Internet Of Things?

Posted by Ed Anderson on Jun 15, 2017 10:50:00 AM

Stores Magazine featured an article in their May/June 2017 issue about the adoption of Internet of Things(IoT) sub-titled: "The reality of IoT in retail may look more familiar than you think."  Steve Rowen, a managing partner at RSR, the firm who did the research below, says "IoT is being enthusiastically received in retail, but until now, there has a been a question of how it translates into real-world use."

Read More

Start-ups raise $1.5B to optimize grocery store operations with Ai

Posted by Cheryl Rippy on Apr 25, 2017 10:00:00 AM

Kevin Stambaugh, Shelfbucks EVP, Chief Product & Data Officer:   "Most companies playing in that space are trying to do in-store mobile marketing.  The single problem they are having is they can't justify the infrastructure cost. The beauty of what Shelfbucks is doing, we found a way to pay for the infrastructure and to get millions of beacons into stores. No one has figured that out. That's why it is so important for us to do this first, because then it makes everything else possible."

Read More

Topics: Best Practices for use of Beacons in Stores, Data is imperative for e-Commerce, Benefits of making Merchandising Displays Smart, How will measurement help your category growth?, How to Place Beacons in a Grocery Store

Ten Specific Benefits from making Displays Smart

Posted by Ed Anderson on Apr 20, 2017 10:30:00 AM

 "The CPG brands and retailers have known for a long time the best way to drive incremental sales is with displays. There's been plenty of data on that for 10 or 20 years now."...George Garrick, formerly of IRINielsen, currently a Shelfbucks Board Member

CPGs know that as effective as displays are in driving incremental sales, they are placed in selling space less than half the time. This represents a lot of lost opportunities. Merchandising displays haven't changed much for decades. Making corrugated displays smart by adding sensors that can measure the trip from manufacturing thru the supply chain to the retail store is a daunting task, some might even say it would require a miracle.


How it works can be understood here...

Read More

Topics: Benefits of making Merchandising Displays Smart, Get the right SKUs and right mixes, Identify Gaps in Your In-store Marketing, Data Analytics can improve Merchandising Displays

How Shelfbucks Delivers  Value to CPG's & Retailers

Posted by Cheryl Rippy on Apr 18, 2017 10:00:00 AM

It’s challenging to track displays through a complex supply chain all the way to the store because of the many steps and parties involved.  Shelfbucks MEASURESM gives insights and alerts, enabling retailers and CPG Brands to make confident, data-driven decisions based on specific, daily campaign performance.

Read More

Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How will measurement help your category growth?, Benefits of making Merchandising Displays Smart, How to make confident, data driven decisions

HOW TO OPTIMIZE POP MERCHANDISING DISPLAYS

Posted by Cheryl Rippy on Mar 29, 2017 10:01:00 AM

WANT TO BRING DIGITAL CAPABILITIES TO POINT OF PURCHASE DISPLAYS? Shelfbucks smart POP displays is bringing digital capabilities to traditional in-store Point of Purchase Displays. You already execute brilliant in-store POP merchandising.

View our eBook,  How to Optimize POP Merchandising Displays, you will learn from 2017 NRF CPG and retail experts on new technologies to improve execution and performance on your critical in-store marketing spend.  View highlights of each chapter below.

Read More

Topics: How to Optimize POP Merchandising Displays, How will measurement help your category growth?, How will measurement help your compliance?, Benefits of making Merchandising Displays Smart, Data Analytics can improve Merchandising Displays, Get the right SKUs and right mixes

Discussion about personalization's importance to CPG's & Retailers

Posted by Cheryl Rippy on Mar 28, 2017 10:00:00 AM




"...Displays that remain have to be the very best because that valuable retail space and that printed space on the circular are a dwindling resource"...Peter Bond

"Getting compliance is absolutely critical, and the fact of the matter is, we now have the tools within our reach to start to move this, to get another generation of compliance and personalization.  It's a terrific opportunity"...Steve Frenda

"When you know which half of your advertising is working, you'll spend in a near infinite amount because you know that you're always getting a good  return"...Brett Hurt

Read More

Topics: Future of Retail, What is the promise of beyond merchandising, How to Optimize POP Merchandising Displays, Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How will measurement help your category growth?, Personalize your advertising for your product

What are the key elements of the promise of beyond Merchanding as we look to the future?

Posted by Cheryl Rippy on Mar 23, 2017 10:00:00 AM

 


What's the promise of beyond merchandising as we look to the future and the ability to use some of the tools we're starting to identify here today.

This enables us to have relative ubiquity of intelligent displays at retail.  It affords us the opportunity to leverage this network to drive personalized communications at “the moment of truth” with customers, and do so using longitudinal customer data.

Read More

Topics: How to Optimize POP Merchandising Displays, Measurement and customer value, Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How will measurement help your category growth?

How would you best examine the financial viability of producing POP merchandising displays?

Posted by Cheryl Rippy on Mar 22, 2017 10:00:00 AM

 

Being able to measure and analyze real time data that's actionable, enabling us to drive compliance, is crucial.  It’s another lever that you pull out of your marketing tool bag...

You can't just throw money at it.  It's got to perform!

Read More

Topics: How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How Shelfbucks Works, Can SXSW Save Retail?

Would you discuss the ability to drive sales for products that are in aisles without distracting their customers?

Posted by Edward Anderson on Mar 21, 2017 10:00:00 AM

 

"Using the insights to be able to identify which displays work and which displays don't, will help retailers find that happy medium of how many displays they really need on the floor."...Peter Bond

"The need to collaborate from a retailer perspective and a brand perspective would certainly help with understanding what is coming from a retailer standpoint."...Jill Andersen

 

Read More

Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Clean Floor vs Stack it High, Retail line of sight and clean floor, Improved in-store display compliance

Where is the responsibility for POP Merchandising display compliance? Brands?  Retailers?

Posted by Edward Anderson on Mar 16, 2017 10:25:06 AM

 

"It has to be a partnership.  Getting more displays on the floor equals greater sales for both the brands & categories.  Real time data is going to take a partnership between retailers and brands to make it drive the increased compliance"...Brandon Barr

  ..."The broader movement towards intelligent, integrated stores has been incubating for years."...ChainLink Research

Read More

Topics: How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes, Identify Gaps in Your In-store Marketing, Improved in-store display compliance, Data Analytics can improve Merchandising Displays

The Race for Intelligent, Integrated Stores is on!

Posted by Edward Anderson on Mar 15, 2017 10:00:00 AM

                                                                                                                                                              ChainLink Research, in an article Published on March, 14, 2017,  looks at the landscape and relevant solutions from this year's NRF 2017 Show..."  by Bill McBeath

  ..."The broader movement towards intelligent, integrated stores has been incubating for years."

Shelfbucks—A Practical Approach to Tracking Promotion Execution  

"ChainLink Research has shown that one of the biggest factors determining the success or failure of promotions is execution—were the displays and product delivered to the retailer on time? Did the retailer set up and stock the displays on time for the 

promotion?"

Read More

Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Get the right SKUs and right mixes, Identify Gaps in Your In-store Marketing, Benefits of making Merchandising Displays Smart, How Shelfbucks Works

The importance of displays in building brand equity?  From the retail side?  From the brand side?

Posted by Edward Anderson on Mar 14, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

This new technology allows brands to reach beyond the shelf & communicate with customers…at the moment of truth.

Read More

Topics: How to Optimize POP Merchandising Displays, Improved in-store display compliance, Data Analytics can improve Merchandising Displays, Benefits of making Merchandising Displays Smart, Building Brand Equity, Get the right SKUs and right mixes

Can SXSW Save Retail?

Posted by Edward Anderson on Mar 9, 2017 10:00:00 AM


 SXSW will discuss the hottest industry topics:

  • Can SXSW Save Retail?
  • Identify Gaps in Your In-store Marketing
  • Measure Cross Channel Attribution
  • Personalize your advertising for your product
  • Improve effectiveness of in-store marketing
Read More

Topics: Can SXSW Save Retail?, Identify Gaps in Your In-store Marketing, Measure Cross Channel Attribution, Personalize your advertising for your product, Improve effectiveness of in-store marketing

Comments on the emerging capabilities of execution & effectiveness with shopper focus

Posted by Edward Anderson on Mar 7, 2017 10:00:00 AM


I think you can understand your displays better.  We can be smart about what we put on the displays and make sure it's the right SKUs and the right mixes so they sell through... 

Read More

Topics: Understanding Merchandise Displays, Best Practices for POP Merchandising Displays, Get the right SKUs and right mixes, Measure ROI on your merchandising, How to Optimize POP Merchandising Displays, Identify Gaps in Your In-store Marketing

Do a better job with promotions & maximize the use of your space within the store

Posted by Edward Anderson on Mar 2, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

Read More

Topics: Performance measurement technology, How will measurement help your compliance?, How will measurement help your category growth?, Mazimize the use of your in-store space, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes

How do you measure in-store merchandising display compliance?

Posted by Edward Anderson on Feb 28, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

Read More

Topics: Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your compliance?, How will measurement help your category growth?, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes

How will measurement help your compliance & category growth?

Posted by Edward Anderson on Feb 23, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

Read More

Topics: How will measurement help your compliance?, How will measurement help your category growth?, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes

What is the benefit to the retailer of improved in-store display compliance?

Posted by Edward Anderson on Feb 21, 2017 9:48:17 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

Read More

Topics: Benefits of making Merchandising Displays Smart, Improved in-store display compliance, How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes, How will measurement help your compliance?

Recent Posts

Posts by Topic

see all

Subscribe to Email Updates