IoT Merchandising Data and Mobile Engagement: Improve In-Store Marketing ROI

Posted by Edward Anderson on Jan 13, 2017 10:00:00 AM

NRF Retails Big Show 2017-Social Media Banner.png

12 Top Companies Tease Us With A Sneak Preview For The NRF Big Show

Shelfbucks and their Team enables CPG's and retailers to measure, manage and improve the effectiveness of in-store product merchandising programs.

Fifteen years ago website analytics were unheard of, yet today every website is digitally optimized. With new Internet of Things sensor technology, in-store merchandising can also be actively measured and adjusted.

Shelfbucks, the leading in-store shopper marketing optimization platform for consumer packaged goods (CPG) suppliers and retail stores will discuss details of the industry’s first SmartDisplay™ in-store merchandising campaigns at the 2017 NRF Big Show (Booth #4055). For the first time in retail history, a dozen of the country’s largest CPG companies launched Shelfbucks-enabled in-store merchandising display campaigns.  The 27 campaigns, created for 21 brands, provided unprecedented insights into POP product displays, including daily performance data and alerts, as well as detailed reports on merchandising supply chain, display arrival and set-up timing, sales floor execution and product sales lift.  *Point of Sale.Com  See How It Works 

Shelfbucks is sponsoring a session at the Retailer's Big Show 2017 at NRF.  You will hear from retail and CPG experts on new technologies to improve execution and performance on your critical in-store marketing spend. Speakers will be Brandon Barr from Retail Marketing and Insights, Peter Bond from Bond Unlimited, and Sarah Cunningham from TNP Retail.  On Sunday, January 15th, please stop by Hall A, Room 1A 06, Level 1 at NRF from 1:00-1:30.  Meet the Shelfbucks Team

Not going to NRF?  Look for future post on the most insightful statements and progressive ideas from this seminar.

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BRANDON BARR

Director of Retail Marketing and Insights - Berkshire Hathaway - Duracell

Brandon is a passionate, results-driven marketer and innovator for Duracell at Berkshire Hathaway. Brandon is charged with leading a team that works to understand the shopper’s journey during their in-store experience. He and his team leverage key insights from their research to develop retailer marketing programs and promotions, as well as design secondary and primary displays that enhance the consumers experience for over 300 grocery retailers.

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PETER BOND

Managing Partner - Bond Unlimited

Peter V.S. Bond is the Managing Partner of Bond Unlimited, a consultancy focused on helping retailers and brands succeed through shopper-centric strategies and personalized CRM. Previously, Bond served as Senior Director of Loyalty & Personalization for CVS Health, Director of Brand Consulting at dunnhumby and Vice President at IRi. Bond holds a BA in Government from Wesleyan University, a MBA in Marketing from New York University and a Marketing Certificate from Columbia Business School.

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SARAH CUNNINGHAM

Senior Managing Director - TPN Retail

Across her 18+ years in marketing, Sarah Cunningham has worked with clients including Gatorade, Propel, American Express, Cricket Wireless and Jockey, building omni-channel marketing programs focused on making the buy happen. She currently leads multiple client teams, ensuring integration and overseeing development of strategies and leads TPN’s integration with other Omnicom agencies in the Chicago Region.

 

Topics: Development and Analytics, Data is imperative for e-Commerce, Benefits of making Merchandising Displays Smart, In-Store Marketing ROI, Data Analytics can improve Merchandising Displays, IoT Merchandising Data and Mobile Engagement

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