How will measurement help your compliance & category growth?

Posted by Edward Anderson on Feb 23, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.


Brandon Barr Chapter 2-357X357 Blog.jpg

 

From a brand perspective at Duracell,  this will measure productivity of SKU's, the investment there...

Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your category growth?, Get the right SKUs and right mixes


Chapter Two (:57) of Video eBook

How to Optimize POP Merchandising Displays

Panel Narrator, Steve Frenda,

Managing Director of Path to Purchase, EnsembleIQ Company:

Question:  "From a brand perspective at Duracell, how will this help you with compliance and category growth?"

Brandon Barr:  Director of Retail Marketing and Insights for Duracell

Reply:  "From a brand perspective at Duracell, (category leaders), we're always partnering with our retailers to drive category growth. One of the few areas that we can't measure is our secondary merchandising displays.

We can measure promotions.

We can measure productivity of SKUs, et cetera.

For a category like batteries, where 45% of the purchase is unplanned, secondary displays are huge.  There's a massive investment on both the part of the retailer and the brand to sell them. Being able to measure the investment there, understand, and make sure that they get on the floor where they're supposed to be to really maximize sales for the category, is crucially important.

It's something that's been a black hole until recently. 

Moving forward as we get this sensor technology into stores, we can have a much higher compliance level and hopefully grow category for both the retailer and brand."

Durecell Graphic from NRA 2017.png

"PwC’s latest report, “The New Retail Ecosystem: From Disrupted to Disruptor,” celebrates the physical store as a key retail component — a combination of physical, digital and complementary service offerings to attract and retain today’s mercurial shoppers. This means consumers can expect immersive, seamless, brand-defining experiences across all channels, regardless of where they shop. "  Why The Retail Store Is Not Dead by Steven Barr,  Forbes Contributor

View Related Shelfbucks Videos:

We Make Visible Video Kevin Stambaugh How to optimize POP Merchandising Displays

It's Proven to Give You a Sales Lift, Shelfbucks, Kevin Stambaugh, How to optimize merchandising POP displays

Kevin Stambaugh  (1:50)  Can You Test & Learn While Your Program is Live?

Kevin Stambaugh, Shelfbucks, Get a Much Higher Return & Greater Value

 

How to Optimize POP Merchandising Displays

Chapter Two

Left Arrow-40X40.png Table of Contents  

Next Video  learn-more-arrow.png

NRF 2017 Panel Speakers: 

Steve Frenda:  Managing Director, Path to Purchase, EnsembleIQ Company

Brandon Barr:  Director of Retail Marketing and Insights for Duracell

Peter Bond:  Managing Partner of Bond Unlimited,  

Jill Andersen:  Director of Marketing for Menasha Packaging Company

Frank Krug:  Director of Technology for TPN

Click here for more pages  learn-more-arrow.png

For more information contact Will Phillips at 512-442-6818 or wphillips@shelfbucks.com

Recent Posts

Posts by Topic

see all

Subscribe to Email Updates