It’s challenging to track displays through a complex supply chain all the way to the store because of the many steps and parties involved. Shelfbucks MEASURESM gives insights and alerts, enabling retailers and CPG Brands to make confident, data-driven decisions based on specific, daily campaign performance.
Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, How will measurement help your category growth?, How Shelfbucks Delivers Value to CPG's & Retailers, How to make confident, data driven decisions
How Shelfbucks Delivers Value to CPG's & Retailers
Together, we spend significant resources launching promotional display programs to drive product sales at retail. Historically, there has been little data to measure and optimize these programs.
Shelfbucks MEASURESM provides insights and alerts, enabling retailers and CPG Brands to make confident, data-driven decisions based on specific, daily campaign performance.
Once at the store, Shelfbucks MEASURESM tracks when the display moves to the selling floor. Alerts are automatically sent to store personnel so high-performing displays get to the selling floor and exceed sales targets.
In addition, Shelfbucks MEASURESM calculates incremental display sales by product SKU to improve promoted product mix in future campaigns.
Ultimately ,Shelfbucks MEASURESM enables optimization of every display program in every store, every day, which increases sales, margin, trade dollar efficiency and store experience while also reducing markdowns and excess inventory.
An extension of the platform, Shelfbucks ENGAGESM allows shoppers to easily opt-in to receive a digital experience from the display including coupons, product reviews and other content through the retailer’s mobile app.
Shelfbucks – The number one Internet of Things merchandising optimization and mobile engagement platform.
For more information contact Will Phillips at 512-442-6818 or wphillips@shelfbucks.com