Green Bay Packaging Partners with Shelfbucks to Add ‘SmartDisplay™’ Offerings to In-Store Innovation Division
Shelfbucks platform will transform Green Bay Packaging in-store displays to digital merchandising solutions, enabling retailers and brands to rapidly measure and adjust in-store campaigns for maximum impact
AUSTIN, Texas – August 30, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Green Bay Packaging Inc. to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling shoppers to instantly interact with in-store product displays and empowering consumer packaged goods (CPG) manufacturers and retailers to measure, manage and drive higher sales from product merchandising campaigns.
The Shelfbucks platform will enhance the offerings of the recently formed In-Store Innovation division of Green Bay, Wis.-based Green Bay Packaging. Launched in March, the In-Store Innovation sales group provides in-store merchandising solutions that attract the attention of shoppers through the use of creative and innovative designs, enabling customers to enhance their brands and improve sales at the retail level. The division’s focus is on custom corrugated and high graphic displays, semi-permanent displays, as well as graphic and structural designs.
The new Green Bay Packaging SmartDisplay platform will provide CPG customers and retail partners with precise, measurable reports on when and where displays are installed within retail stores that Green Bay Packaging serves globally. Green Bay Packaging’s SmartDisplays will also provide detailed analytics on merchandising performance compared against marketing and sales goals, enabling brands to adjust campaigns to maximize product sales.
Shoppers browsing a Green Bay Packaging customer SmartDisplay can interact using their smartphones to immediately access product information, promotional offers, ratings and reviews, and other relevant content provided via the Shelfbucks SmartDisplay platform.
“Our knowledge and experience of retail merchandising provides us a great opportunity to offer cost-effective, high-graphic solutions for every point-of-purchase need,” said Rick Luftman, vice president – National Sales and Marketing of Green Bay Packaging. “Our partnership with Shelfbucks instantly expands our turnkey capabilities with advanced, digital merchandising analytics that haven’t previously been available to retailers and CPG companies. This is a game changer for our customers.”
Erik McMillan, CEO of Austin-based Shelfbucks, added: “In-store merchandising has been a marketing mainstay for retailers and brands for decades, despite the historic lack of meaningful, measurable performance analytics. The introduction of Shelfbucks technology means that Green Bay Packaging displays can directly engage with customers while being actively monitored, measured and adjusted to maximize product sales. Additionally, the nature of our platform is such that Green Bay Packaging can very quickly bring their new SmartDisplays to market.”
Green Bay Packaging and Shelfbucks are currently in discussion with leading CPG companies and retailers, and expect to jointly roll out multiple in-store SmartDisplay merchandising campaigns this year.
About Green Bay Packaging Inc.
Started in 1933, Green Bay Packaging is a family-owned, vertically integrated company consisting of corrugated container plants, retail merchandising solutions, folding cartons, recycled and virgin linerboard mills, pressure-sensitive label roll stock, specialty converting operations, timberlands, and a sawmill facility. Headquartered in Green Bay, Wis., Green Bay Packaging Inc. is dedicated to innovative development of its products and forestry resources, with a focus on quality, sustainability and continuous improvement throughout all of its manufacturing facilities in 14 states. For more information about Green Bay Packaging, visit www.gbp.com
Shelfbucks is the leading in-store shopper marketing optimization platform, enabling retail and CPG brand customers to realize additional revenue and brand equity from in-store marketing programs with insights that lead to better merchandising decisions, and new personalized shopper experiences that lead to increased sales per visit. Additional information on Shelfbucks is available at www.shelfbucks.com.Watch industry leaders speak on digital coming to the in-store experience @ www.shelfbucks.com/faqs. SmartShelf™ and SmartDisplay™ are trademarks of Shelfbucks Inc.