Shelfbucks can make shopping more engaging: iBeacons enable the retail shopper to get offers in a more convenient way. Not intrusively. Not by push. Not by planning your trip by store circular or clipping paper coupons. Not by invading your space while you are driving by the mall. But by opt-in…when your retail customer is ready to buy in her favorite store.
Shelfbucks places iBeacon sensors on shelves where the retail merchant wants to engage the shopper. The retailers’ customer receives the offers by moving her smart phone close to a sensor as depicted in the demonstration photo below. Today, smart phones constitute about 63% of the US shopping population.
How does it work? Let’s say a shopper is in the aisle that has detergent. Everybody loves a deal. Shelfbucks’ code is embedded in the retailer’s mobile app.
1) The shopper moves her phone (iPhone or Android) close to the Shelfbucks iBeacon sensor(pictured below) on the shelf with the detergent, and Cha-Ching! --three offers appear on her phone for discounts for three different products…this shows an expression of interest for the retailer and the brand.
2) The shopper saves the Tide offer by touching it on her phone. The shopper doesn’t have to move her phone to the iBeacon sensor anymore.
3) The shopper wants to use the offer at the checkout counter and clicks the “use it” button on her phone’s screen…a bar code for the coupon is saved on the phone (in the retailer’s mobile app).
4) The shopper continues to browse in the store and selects 4 other items that have offers. At checkout, the cashier can scan one bar code and capture all five items with a discount coupon in one felled swoop….This is redemption of the coupon.
Watch our founder, Erik Macmillan at DEMO2013’s event in Santa Clara demonstrate each step of getting offers, picking their favorite and using them live on stage. Here is the YouTube of Erik presenting at the conference.
Can you see the possibilities?