Defeating Surveillance and Intrusion
Obstacles to a Better Shopping Experience
Gartner has even built a practice around fear of technology, and they do a "Hype Cycle" for each new emerging technology. You can find 30 new technologies mapped by their stage in the Hype Cycle here.
Drucker on Marketing and Innovation
O’Donovan and Flower suggest that we “abandon our focus on predictions and shift into rapid prototyping and experimentation so that we learn quickly about what actually works.”
Drucker couldn’t have agreed more. “Everything improved or new needs to be tested on a small scale; that is, it needs to be piloted,” he wrote, adding that the upside from starting small is huge: “If the pilot test is successful—if it finds the problems nobody anticipated but also finds the opportunities that nobody anticipated, whether in terms of design, of market, of service—the risk of change” is minimal and manageable."