Kevin Stambaugh

Recent Posts

Creative use of data can improve shopper experience.

Posted by Kevin Stambaugh on Sep 6, 2016 12:54:28 PM

What kind of data does Shelfbucks provide?
The good news is our data is really used where it needs to be used. Which is informing and decision-making from the consumers perspective. The solution is not about data, the solution is about providing real value to that customer.  Providing offers for things that they are interested in, helping surface more opportunities for them, different products that they really didn't think to try.  But on the back end, there's a lot of dated that goes into that.  What I like about Shelfbucks is, in a way, it's kind of a feedback system. 

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Topics: How Millennials use Shopping Apps, Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, Data is imperative for e-Commerce, Data used where is need to be used, Erik McMillan, Retail Merchandising Optimization Platform, Brick-and-mortar to E-commerce

What objections will retailers and executives have to Shelfbucks?

Posted by Kevin Stambaugh on Aug 4, 2016 4:16:35 PM

I think the biggest concern of any retailer or brand is going to be that they've been doing this for a long time.  They've got ways they each like to run their business, ways they like to look at their customers, to segment their customers and interact with their customers.  So I think the biggest challenge is is going to be, we want to work the way they work.

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Topics: What objections will Retailers & Executives have, building a new technology, Segment & Interact with Customers

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