What kind of data does Shelfbucks provide?
The good news is our data is really used where it needs to be used. Which is informing and decision-making from the consumers perspective. The solution is not about data, the solution is about providing real value to that customer. Providing offers for things that they are interested in, helping surface more opportunities for them, different products that they really didn't think to try. But on the back end, there's a lot of dated that goes into that. What I like about Shelfbucks is, in a way, it's kind of a feedback system.