Erik McMillan

Erik McMillan

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Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Posted by Erik McMillan on Sep 12, 2016 7:59:41 PM


   The Royal Group will incorporate Shelfbucks
‘SmartDisplay™’ platform into     customer POP displays to enable retailers and brands to measure and optimize in-store merchandising campaigns for increased sales

 

AUSTIN, Texas – September 13, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has again expanded its in-store digital marketing ecosystem by partnering with The Royal Group, a leading provider of point-of-purchase (POP) displays and related services to top U.S. consumer packaged goods (CPG) manufacturers and retailers.

 

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Topics: Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, building a new technology, Segment & Interact with Customers, Data is imperative for e-Commerce, Digital Marketing Ecosystem, The Royal Group, Data used where is need to be used, Packaging, Shelfbucks, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

Great Northern Incorporates Shelfbucks "SmartDisplay" Platform

Posted by Erik McMillan on Sep 1, 2016 3:27:26 PM

 

Great Northern Instore Partners with Shelfbucks to Expand Industry Roll Out of In-Store ‘SmartDisplays’ for CPGs and Retailers

Great Northern point-of-purchase merchandising displays will now incorporate the Shelfbucks platform, enabling the industry to rapidly measure and adjust in-store campaigns for maximum impact

 AUSTIN, Texas – August, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Great Norther Instore to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling consumer packaged goods (CPG) manufacturers and retailers to measure, manage and significantly improve the effectiveness of in-store product merchandising campaigns.

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Topics: Development and Analytics, Shelfbucks merchandising optimization platform, Erik McMillan, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail, Great Northern

Green Bay Packaging & Shelfbucks Add ‘SmartDisplay’ to Innovation div.

Posted by Erik McMillan on Aug 30, 2016 8:43:30 PM

                                                           

Green Bay Packaging Partners with Shelfbucks to Add ‘SmartDisplay’ Offerings to In-Store Innovation Division

 

Shelfbucks platform will transform Green Bay Packaging in-store displays to digital merchandising solutions, enabling retailers and brands to rapidly measure and adjust in-store campaigns for maximum impact

 

AUSTIN, Texas – August 30, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Green Bay Packaging Inc. to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling shoppers to instantly interact with in-store product displays and empowering consumer packaged goods (CPG) manufacturers and retailers to measure, manage and drive higher sales from product merchandising campaigns.

 

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Topics: Real value to customers, Green Bay Packaging, Marketing Optimization, Erik McMillan, SmartDisplay, CPS's & Retail

How smart beacons seamlessly weave mobile with brick-and-mortar

Posted by Erik McMillan on May 20, 2014 1:20:00 PM

The challenges that today’s retailers face for building revenue and profitability are widely and vigorously discussed; however, the solutions have remained elusive in recent years.

  • E-commerce continues to leech sales from traditional retail stores.
  • Growing numbers of retailers have downsized or disappeared entirely.
  • Reliance on free standing inserts and paper coupons remains, but today’s shoppers view them as increasingly impractical.

In contrast, when shoppers buy online, retailers know who they are and provide highly personalized offers. Shoppers have easy access to ratings and reviews about products that interest them, and can instantly determine whether the product they hope to buy is in stock and available.

It’s clear that a bold response is needed by physical retailers. The following chart asks the question, which of these would you miss the most?

 

The responses highlight the fundamental challenge and – if you look closely – the most viable solution for physical retail.

Over the next 10 years, the predominant segment of shoppers (today ages 16-44) will use smartphones or go online and, secondarily, watch television for product and shopping information. They won’t much miss newspapers and magazines or the radio.

Smart beacons make store aisles digitally interactive.

To weave mobile and brick-and-mortar together, a new technology strives to make the retail shelf more interactive and engaging – smart beacons, such as Apple’s iBeacon. Smart beacons at the retail shelf that communicate with smartphones are ready for prime time based on their ability to deliver relevant information and opportunities to shoppers, including:

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