Edward Anderson

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Would you discuss the ability to drive sales for products that are in aisles without distracting their customers?

Posted by Edward Anderson on Mar 21, 2017 10:00:00 AM

 

"Using the insights to be able to identify which displays work and which displays don't, will help retailers find that happy medium of how many displays they really need on the floor."...Peter Bond

"The need to collaborate from a retailer perspective and a brand perspective would certainly help with understanding what is coming from a retailer standpoint."...Jill Andersen

 

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Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, Clean Floor vs Stack it High, Retail line of sight and clean floor

Where is the responsibility for POP Merchandising display compliance? Brands?  Retailers?

Posted by Edward Anderson on Mar 16, 2017 10:25:06 AM

 

"It has to be a partnership.  Getting more displays on the floor equals greater sales for both the brands & categories.  Real time data is going to take a partnership between retailers and brands to make it drive the increased compliance"...Brandon Barr

  ..."The broader movement towards intelligent, integrated stores has been incubating for years."...ChainLink Research

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Topics: How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, Improved in-store display compliance, Get the right SKUs and right mixes

The Race for Intelligent, Integrated Stores is on!

Posted by Edward Anderson on Mar 15, 2017 10:00:00 AM

                                                                                                                                                              ChainLink Research, in an article Published on March, 14, 2017,  looks at the landscape and relevant solutions from this year's NRF 2017 Show..."  by Bill McBeath

  ..."The broader movement towards intelligent, integrated stores has been incubating for years."

Shelfbucks—A Practical Approach to Tracking Promotion Execution  

"ChainLink Research has shown that one of the biggest factors determining the success or failure of promotions is execution—were the displays and product delivered to the retailer on time? Did the retailer set up and stock the displays on time for the 

promotion?"

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Identify Gaps in Your In-store Marketing, Get the right SKUs and right mixes, How Shelfbucks Works

The importance of displays in building brand equity?  From the retail side?  From the brand side?

Posted by Edward Anderson on Mar 14, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

This new technology allows brands to reach beyond the shelf & communicate with customers…at the moment of truth.

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, Get the right SKUs and right mixes, Building Brand Equity

Can SXSW Save Retail?

Posted by Edward Anderson on Mar 9, 2017 10:00:00 AM


 SXSW will discuss the hottest industry topics:

  • Can SXSW Save Retail?
  • Identify Gaps in Your In-store Marketing
  • Measure Cross Channel Attribution
  • Personalize your advertising for your product
  • Improve effectiveness of in-store marketing
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Topics: Identify Gaps in Your In-store Marketing, Can SXSW Save Retail?, Measure Cross Channel Attribution, Personalize your advertising for your product, Improve effectiveness of in-store marketing

Comments on the emerging capabilities of execution & effectiveness with shopper focus

Posted by Edward Anderson on Mar 7, 2017 10:00:00 AM


I think you can understand your displays better.  We can be smart about what we put on the displays and make sure it's the right SKUs and the right mixes so they sell through... 

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Topics: Measure ROI on your merchandising, How to Optimize POP Merchandising Displays, Best Practices for POP Merchandising Displays, Identify Gaps in Your In-store Marketing, Understanding Merchandise Displays, Get the right SKUs and right mixes

Do a better job with promotions & maximize the use of your space within the store

Posted by Edward Anderson on Mar 2, 2017 10:00:00 AM

We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

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Topics: How will measurement help your compliance?, Mazimize the use of your in-store space, Performance measurement technology, How to Optimize POP Merchandising Displays, How will measurement help your category growth?, Get the right SKUs and right mixes

How do you measure in-store merchandising display compliance?

Posted by Edward Anderson on Feb 28, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

Read More

Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your category growth?, Get the right SKUs and right mixes

How will measurement help your compliance & category growth?

Posted by Edward Anderson on Feb 23, 2017 10:00:00 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion.

Read More

Topics: How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How will measurement help your category growth?, Get the right SKUs and right mixes

What is the benefit to the retailer of improved in-store display compliance?

Posted by Edward Anderson on Feb 21, 2017 9:48:17 AM

 We hope you were lucky enought to attend the Shelfbuck sponsored panel discussion at NRF 2017.  Our industry leaders had much to say about the future of retail.  Whether or not you attended, here are the highlights from the discussion. 

Read More

Topics: Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How to Optimize POP Merchandising Displays, Improved in-store display compliance, Get the right SKUs and right mixes

IoT Merchandising Data and Mobile Engagement: Improve In-Store Marketing ROI

Posted by Edward Anderson on Jan 13, 2017 10:00:00 AM

12 Top Companies Tease Us With A Sneak Preview For The NRF Big Show

Shelfbucks and their Team enables CPG's and retailers to measure, manage and improve the effectiveness of in-store product merchandising programs.

Fifteen years ago website analytics were unheard of, yet today every website is digitally optimized. With new Internet of Things sensor technology, in-store merchandising can also be actively measured and adjusted.

Shelfbucks, the leading in-store shopper marketing optimization platform for consumer packaged goods (CPG) suppliers and retail stores will discuss details of the industry’s first SmartDisplay™ in-store merchandising campaigns at the 2017 NRF Big Show (Booth #4055). For the first time in retail history, a dozen of the country’s largest CPG companies launched Shelfbucks-enabled in-store merchandising display campaigns.  The 27 campaigns, created for 21 brands, provided unprecedented insights into POP product displays, including daily performance data and alerts, as well as detailed reports on merchandising supply chain, display arrival and set-up timing, sales floor execution and product sales lift.  *Point of Sale.Com  See How It Works 

Shelfbucks is sponsoring a session at the Retailer's Big Show 2017 at NRF.  You will hear from retail and CPG experts on new technologies to improve execution and performance on your critical in-store marketing spend. Speakers will be Brandon Barr from Retail Marketing and Insights, Peter Bond from Bond Unlimited, and Sarah Cunningham from TNP Retail.  On Sunday, January 15th, please stop by Hall A, Room 1A 06, Level 1 at NRF from 1:00-1:30.  Meet the Shelfbucks Team

Not going to NRF?  Look for future post on the most insightful statements and progressive ideas from this seminar.

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Topics: Benefits of making Merchandising Displays Smart, How to Optimize POP Merchandising Displays, Data Analytics can improve Merchandising Displays, IoT Merchandising Data and Mobile Engagement, Identify Gaps in Your In-store Marketing

Shelfbucks Makes 2016 Austin Fest Coolest Companies Finalist

Posted by Edward Anderson on Sep 7, 2016 1:32:44 PM

Here are the 2016 Austin Fest Coolest Companies Finalists

 

Over the past month, we've been collecting nominations for our Coolest Companies Competition, our inaugural friendly competition celebrating the Austin companies with amazing culture and products. We've received a ton of nominations from companies with unreal workspaces, fun outings, parties and happy hours, and the most enthusiastic, tight-knit teams who focus on innovating in Austin. It wasn't easy, but we whittled down the entries to a list of 100 finalists. Shelfbucks would appreciate your vote...

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Topics: Erik McMillan, AustinInno, Shelfbucks, Coolest Companies

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