Ed Anderson

Ed Anderson

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Retailers will increase ad spend in their mobile apps at the shelf

Posted by Ed Anderson on May 27, 2014 4:39:00 PM

 

In a prior post, we asked the question: Is the mobile ad spend among retailers too low?

The traditional staples of retailer advertising are freestanding inserts and paper coupons. As the following chart shows, however, newspapers are in a steep decline in terms of revenues. Classified advertising left printed newspapers years ago and now we see a continued decline in 2013 print advertising below the 1950 spending level:

 

 

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How Much of a Pivot is Needed to Market to Gen Y?

Posted by Ed Anderson on Mar 17, 2014 10:30:00 AM

The refrain, “Who are those guys?” is from the 1969 movie Butch Cassidy and the Sundance Kid. It debuted at a time when Baby Boomers were coming of age and the question was asked over and over by the film's stars, Robert Redford and Paul Newman in reference to the unknown lawmen persistently on their heels.

It is a question that makes considerable sense again today in the retail segment, as the lion's share of purchasing power transitions from Boomers to what we now know as Gen Y.

Who are the Gen Y ers? Within the world of retail, Gen Y will be the largest U.S. buying segment in 2017. They are mostly the children of Boomers, and those two groups represent the biggest segments of the US population. The most important question, however, is not so much about the size of Boomers and Gen Y, or the date on which buying power switches from one group to the other; the bigger question is how do they differ behaviorally and how should brands and retailers pivot their marketing to appeal to Gen Y ers?

 

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iBeacons Can Make a More Relevant and Personalized Shopping Experience

Posted by Ed Anderson on Mar 6, 2014 3:08:00 PM

We asked one of our advisors, Haley Rushing, to give us her opinion about the future of retailing. She has worked in a local ad agency in Austin for 16 years and much of that time was dealing with retailers. She has been involved in hundreds of focus groups with customers of her clients. So her opinion on the future of retailing is well grounded in feedback from shoppers. Here is what she had to say:

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Carpe BLE'm: Offer Deals to Shoppers with iBeacons

Posted by Ed Anderson on Feb 13, 2014 10:30:00 AM

Shelfbucks can make shopping more engaging: iBeacons enable the retail shopper to get offers in a more convenient way. Not intrusively. Not by push. Not by planning your trip by store circular or clipping paper coupons. Not by invading your space while you are driving by the mall. But by opt-in…when your retail customer is ready to buy in her favorite store.

 

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Use Cases for iBeacon in Brick and Mortar stores

Posted by Ed Anderson on Feb 11, 2014 10:30:00 AM


 

Bloomberg and GigaOm, think retailers should be interested in micro location marketing with iBeacons. What problems do they solve for retailers and shoppers?

 

 What are the use cases for iBeacons in retail stores?

  1. Visibility into circular deals
  2. Loyalty program deals
  3. End of season markdowns
  4. Open box return deals
  5. Cross selling of related products

 

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Topics: Best Practices for use of Beacons in Stores

Is Mobile Ad Spend Too Low?

Posted by Ed Anderson on Jan 30, 2014 10:30:00 AM

 

Ever hear the old saw, “Fish when the fish are running”?

Another way of saying this is you need to be where your prospect spends his/her time.

 

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