Ed Anderson

Ed Anderson

Recent Posts

There is no such thing as "The" internet of things...says BCG

Posted by Ed Anderson on Feb 13, 2017 10:30:00 AM

From the Boston Consulting Group, Winning in IoT: It's All about the Business Processes, the following chart identifies 10 use cases that are poised to mature rapidly and experience widespread adoption:

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Topics: display execution, data analytics

The top ten benefits of making Displays smart

Posted by Ed Anderson on Jan 12, 2017 12:30:00 AM

CPG's and Retailers have known for a long time that the best way to drive incremental sales is with displays. What isn't known is how to put a program for continuous improvement in place so that every program you run is better the next time than it was the last time. In order to obtain data about the performance of your display programs, you have to make the displays Smart and institute Data Analytics. Adding a sensor to a POP Merchandising Display can make it smart and enable tracking through the supply chain of the retailer. You can know when it arrives at the store, when(or whether) it gets set up in the front of the store and how long it is up before it is recycled.  Now, even though efforts have been made as far back as 15 years ago to solve this problem, the technology is now affordable, deployable, and scalable. The demand for this knowledge base has been in existence for decades. The industry is ready for this now. To puncuate why the technology is more affordable, we quote McKinsey, January 2017: "we simply have computing power, with the cloud and connectivity, that is much, much lower cost than it was ever before."

 

 

The top ten benefits Shelfbucks creates by making POP Merchandising Displays Smart:

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Topics: SmartDisplay, CPS's & Retail, Best Practices for POP Merchandising Displays, Data Analytics can improve Merchandising Displays

Are You Embracing Best Practices for Merchandising Displays?

Posted by Ed Anderson on Jan 9, 2017 11:00:00 AM

McKinsey recently published a report from the McKinsey Global Institute titled, "Making data analytics work for you, instead of the other way around. " Best practices are often not obvious, at least until someone proves a new approach is superior. In the 1896 Olympic Games, there was no best practice on how to start the 100-meter dash. McKinsey showed this picture in the report:

 

 

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Topics: Best Practices for POP Merchandising Displays

Shelfbucks Acquires Portfolio of Patents for In-Store POP Display

Posted by Ed Anderson on Dec 6, 2016 4:21:10 PM

SHELFBUCKS ACQUIRES PORTFOLIO OF PATENTS COVERING TECHNOLOGY FOR IN-STORE POP DISPLAY EXECUTION, COMPLIANCE, PERFORMANCE MEASUREMENT

24 patents originally held by Goliath Solutions provide Shelfbucks with industry’s largest portfolio of patent protected technology to assess the success of its customers’ retail campaigns.

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Topics: Development and Analytics, Measurement and customer value, Shelfbucks merchandising optimization platform, Erik McMillan, Packaging, Shelfbucks, SmartDisplay, CPS's & Retail, Compliance, Performance measurement technology

The Path to Make Merchandising Displays Smart

Posted by Ed Anderson on Sep 7, 2016 11:00:00 AM

 

Retailers ship millions of corrugated displays into their US stores every year, but 42% of them never get executed on the selling floor. CPG's and retailers have told us that they don't have the data to tell them which campaigns should be expanded, which campaigns should be cut back, and which campaigns could be improved. Retailers comparable store sales growth have languished for years, traffic is down and subscriptions for newspapers have fallen at least 70%. Seventy five percent of shoppers have a smart phone with them when in stores, yet engaging the shopper with their smart phone is rare. There is an imperative for a solution that offers the likelihood of faster innovation, increased revenue and decreased costs. At Shelfbucks, we have an Internet of Things Ecosystem that addresses these issues for Merchandise Displays:


 

Source:  Business Insider


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Topics: Development and Analytics, Measurement and customer value, Shelfbucks merchandising optimization platform, Erik McMillan, Mckinsey, Brick-and-mortar to E-commerce, Accenture, CPS's & Retail, Smart displays with an As-a-Service model., Bain

Accenture's new world of "As-A-Service" for Business Improvement

Posted by Ed Anderson on Aug 24, 2016 10:30:00 AM

A co-worker's friend recently completed a 100 mile running race in 29 hours in Utah. Friends and family knew where their runner was at all times during the race. Sometimes, a business improvement initiative can seem as daunting as running your first 100 mile race.   Do you know where your displays are during their "100 mile journey?" The founder of the Leadville Trail 100 race came up with the following motivation to help new runners embark on a somewhat daunting journey:

 

Accentures New World of As-a-Service infographic:

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Topics: Accenture's New World As-A-Service Model, Retail Merchandising Optimization Platform

Is Shopper Marketing at a tipping point?

Posted by Ed Anderson on Nov 2, 2015 10:30:00 AM

 

By Ed Anderson

The current state of advertising and is being challenged. PepsiCo's Brad Jakeman gave a fiery presentation at the

Association of National Advertising's annual "Masters of Marketing" conference in Orlando, Fla...

 

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Shopper Marketing info graphic: "Perspective is worth IQ 80 points"

Posted by Ed Anderson on Oct 5, 2015 10:30:00 AM

Xerox Parc's Alan Kay's famous quip about context is appropriate when considering major new initiatives like making POS Displays in retail stores smart. The following infographic, prepared by Jill Anderssen, VP of Marketing of Menasha Packaging, provides great perspective about why now is a great time to invest in smart POS displays. 


info_part_1a

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How to place beacons in a supermarket for high sales conversion

Posted by Ed Anderson on Feb 6, 2015 2:55:00 PM

Beacon solutions for brick and mortar retail are mentioned in most of the published reports on hot retail trends for 2015. The devil is in the details is a phrase that applies to initial beacon solution deployment set up. Good intent isn't enough...immersion in the details is a huge help in crafting a solution that will work with your customer. As one of our advisors, Mike Clifford former CIO of Whole Foods said:

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What's the key to getting Beacon customer traction? Answer: Listening

Posted by Ed Anderson on Jan 29, 2015 9:25:00 AM

During the last couple weeks, Shelfbucks splashed onto the scene as a leader in the newly emerging space of beacon solutions for in store marketing. Need some proof points to corroborate that claim? Yes you certainly do.

The Best of NRF's The Big Show here. Acclaimed TV business news-CNBC here. Leading big city newspaper, the Washington Post here. The highest retweeted item from the NRF's Big Show from ad agency Leo Burnett here. And, leader in the in store marketing segment of Trinity Ventures Mobile Market Map 2.0:

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