Cheryl Rippy

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Your Road Map to your POP Optimization Yellow Jersey

Posted by Cheryl Rippy on Jul 20, 2017 9:54:41 AM

Your POP journey is much like the Tour de France. Without a road map, you’d be lost.

Cycling is a sport, and the Tour is its pinnacle. If marketing is a sport, Optimizing POP Displays is its pinnacle. 

There's been a massive pent-up demand for insights for POP Displays for decades. This technology is here, deployable, scalable, affordable and fits into your current systems. 

The industry is ready for this now. 

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Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, Optimize POP In-Store Merchandising Displays, Data Analytics can improve Merchandising Displays

Retail's evolution...are you ready?

Posted by Cheryl Rippy on Jul 18, 2017 10:04:47 AM

“The evolution of retail will create millions of better-paying positions, improve customer choice and experience, open new business opportunities and strengthen our industry for the long term”...Matthew Shay, President and CEO at National Retail Federation

"Retailers are having to adapt and invest more capital into creating multichannel customer experiences, and these investments are bearing fruit"...Mark Mathews, NRF VP,  Research Development & Industry Analysis

https://app.hubspot.com/blog/341740/edit-beta/5259281081
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Topics: Examples of applying purposology to retail, Retail Merchandising Optimization Platform, Brick-and-mortar to E-commerce, Best Practices for POP Merchandising Displays

Data Allows You to See Which Displays Give You a Win! Win!

Posted by Cheryl Rippy on Jul 11, 2017 10:00:00 AM

Shelfbucks can increase the ROI with an interactive dashboard about program performance:

Your plan for continuous process improvement starts with:

  • Increased yield from brands’ promotional spend, optimizing trade allowance
  • Ensure the right displays are in the right stores, enhancing labor efficiency
  • Improve DSD and store service personnel visibility and communication
  • Improved store targeting over many programs and years
  • Identify the most popular displays; eliminate least popular displays
  • Improved execution while the program is on the selling floor with notifications and feed back
  • Improved SKU mix based on replacing low performing SKU's the following year where all the sales came from one product and not much from others.  
  • Reduce unplanned inventory markdowns
  • Improve the shopper experience

This is consistent with our aim to embed continuous process improvement so every program gets better every year.

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Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How to Place Beacons in a Grocery Store, How will measurement help your compliance?

A Display is a Terrible Thing to waste!

Posted by Cheryl Rippy on Jun 27, 2017 10:42:56 AM

“Having the greatest offer, eye-catching graphics and ground-breaking shopper insights doesn’t count for much, however, if the P.O.P. display fails to reach the sales floor. It’s like leaving money on the table—quite literally. And the sad reality is that even the most creative programs often fall short of expectations due to the challenge of in-store compliance execution. If you were asked to come up with a dollar figure for how much your company spends on point-of-purchase materials, could you? Could anyone at your company? What about your P.O.P. compliance rate? Do you have any idea what percentage of the tens of thousands of pallet stackers, merchandisers, counter toppers, and end cap displays that get sent out to stores every year actually make it to the aisles?"Steven A. Weiss Chief Executive Officer Shop! Enhancing Retail Environments & Experiences

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Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How will measurement help your compliance?, Best Practices for POP Merchandising Displays

Start-ups raise $1.5B to optimize grocery store operations with Ai

Posted by Cheryl Rippy on Apr 25, 2017 10:00:00 AM

Kevin Stambaugh, Shelfbucks EVP, Chief Product & Data Officer:   "Most companies playing in that space are trying to do in-store mobile marketing.  The single problem they are having is they can't justify the infrastructure cost. The beauty of what Shelfbucks is doing, we found a way to pay for the infrastructure and to get millions of beacons into stores. No one has figured that out. That's why it is so important for us to do this first, because then it makes everything else possible."

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Topics: Best Practices for use of Beacons in Stores, Data is imperative for e-Commerce, Benefits of making Merchandising Displays Smart, How will measurement help your category growth?, How to Place Beacons in a Grocery Store

How Shelfbucks Delivers  Value to CPG's & Retailers

Posted by Cheryl Rippy on Apr 18, 2017 10:00:00 AM

It’s challenging to track displays through a complex supply chain all the way to the store because of the many steps and parties involved.  Shelfbucks MEASURESM gives insights and alerts, enabling retailers and CPG Brands to make confident, data-driven decisions based on specific, daily campaign performance.

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Topics: How Shelfbucks Delivers Value to CPG's & Retailers, How to Optimize POP Merchandising Displays, How will measurement help your category growth?, Benefits of making Merchandising Displays Smart, How to make confident, data driven decisions

HOW TO OPTIMIZE POP MERCHANDISING DISPLAYS

Posted by Cheryl Rippy on Mar 29, 2017 10:01:00 AM

WANT TO BRING DIGITAL CAPABILITIES TO POINT OF PURCHASE DISPLAYS? Shelfbucks smart POP displays is bringing digital capabilities to traditional in-store Point of Purchase Displays. You already execute brilliant in-store POP merchandising.

View our eBook,  How to Optimize POP Merchandising Displays, you will learn from 2017 NRF CPG and retail experts on new technologies to improve execution and performance on your critical in-store marketing spend.  View highlights of each chapter below.

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Topics: How to Optimize POP Merchandising Displays, How will measurement help your category growth?, How will measurement help your compliance?, Benefits of making Merchandising Displays Smart, Data Analytics can improve Merchandising Displays, Get the right SKUs and right mixes

Discussion about personalization's importance to CPG's & Retailers

Posted by Cheryl Rippy on Mar 28, 2017 10:00:00 AM




"...Displays that remain have to be the very best because that valuable retail space and that printed space on the circular are a dwindling resource"...Peter Bond

"Getting compliance is absolutely critical, and the fact of the matter is, we now have the tools within our reach to start to move this, to get another generation of compliance and personalization.  It's a terrific opportunity"...Steve Frenda

"When you know which half of your advertising is working, you'll spend in a near infinite amount because you know that you're always getting a good  return"...Brett Hurt

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Topics: Future of Retail, What is the promise of beyond merchandising, How to Optimize POP Merchandising Displays, Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How will measurement help your category growth?, Personalize your advertising for your product

What are the key elements of the promise of beyond Merchanding as we look to the future?

Posted by Cheryl Rippy on Mar 23, 2017 10:00:00 AM

 


What's the promise of beyond merchandising as we look to the future and the ability to use some of the tools we're starting to identify here today.

This enables us to have relative ubiquity of intelligent displays at retail.  It affords us the opportunity to leverage this network to drive personalized communications at “the moment of truth” with customers, and do so using longitudinal customer data.

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Topics: How to Optimize POP Merchandising Displays, Measurement and customer value, Benefits of making Merchandising Displays Smart, How will measurement help your compliance?, How will measurement help your category growth?

How would you best examine the financial viability of producing POP merchandising displays?

Posted by Cheryl Rippy on Mar 22, 2017 10:00:00 AM

 

Being able to measure and analyze real time data that's actionable, enabling us to drive compliance, is crucial.  It’s another lever that you pull out of your marketing tool bag...

You can't just throw money at it.  It's got to perform!

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Topics: How to Optimize POP Merchandising Displays, Get the right SKUs and right mixes, Data Analytics can improve Merchandising Displays, Improved in-store display compliance, How Shelfbucks Works, Can SXSW Save Retail?

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