Blog

Green Bay Packaging Partners with Shelfbucks to Add ‘SmartDisplay™’

Posted by Erik McMillan

Aug 30, 2016 8:43:30 PM

                                                           

Green Bay Packaging Partners with Shelfbucks to Add ‘SmartDisplay’ Offerings to In-Store Innovation Division

 

Shelfbucks platform will transform Green Bay Packaging in-store displays to digital merchandising solutions, enabling retailers and brands to rapidly measure and adjust in-store campaigns for maximum impact

 

AUSTIN, Texas – August 30, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Green Bay Packaging Inc. to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling shoppers to instantly interact with in-store product displays and empowering consumer packaged goods (CPG) manufacturers and retailers to measure, manage and drive higher sales from product merchandising campaigns.

 

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Topics: Real value to customers, Green Bay Packaging, Marketing Optimization, Erik McMillan, SmartDisplay, CPS's & Retail

Accenture's new world of "As-A-Service" for Business Improvement

Posted by Ed Anderson

Aug 24, 2016 10:30:00 AM

A co-worker's friend recently completed a 100 mile running race in 29 hours in Utah. Friends and family knew where their runner was at all times during the race. Sometimes, a business improvement initiative can seem as daunting as running your first 100 mile race.   Do you know where your displays are during their "100 mile journey?" The founder of the Leadville Trail 100 race came up with the following motivation to help new runners embark on a somewhat daunting journey:

 

Accentures New World of As-a-Service infographic:

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Topics: Accenture's New World As-A-Service Model, Retail Merchandising Optimization Platform

What objections will retailers and executives have to Shelfbucks?

Posted by Kevin Stambaugh

Aug 4, 2016 4:16:35 PM

I think the biggest concern of any retailer or brand is going to be that they've been doing this for a long time.  They've got ways they each like to run their business, ways they like to look at their customers, to segment their customers and interact with their customers.  So I think the biggest challenge is is going to be, we want to work the way they work.

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Topics: What objections will Retailers & Executives have, building a new technology, Segment & Interact with Customers

Want more customer engagement?

Posted by Bill Martin

Aug 4, 2016 2:01:16 PM

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What challenges are retailers facing today?
Retailers are facing today a busy consumer. We see they are families with multiple busy kids. We see parents, husbands and wives both working.  So the time that is available for simply browsing around store to store is being limited. In 2007 we know there were 4.5 to 5 store visits for every shopping trip that was taking place.  Today it's 3 to 3.5 store visits for every shopping trip.

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Topics: What challenges are retailers facing today?, Brick-and-mortar to E-commerce

What are examples of applying purposology to retail?

Posted by Haley Rushing

Aug 4, 2016 11:22:11 AM

When we did the purpose for Wal-Mart, for example, and when Sam Walton was asked about the leagacy he hoped to leave with Wal-Mart, he said, "well, at the end of the day, I hope I could save people a little money so they could live a little better."  We said, that's a pretty good purpose!  To save people money so they can live better.

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Topics: Make a difference and create a better business, Examples of applying purposology to retail

Is Shopper Marketing at a tipping point?

Posted by Ed Anderson

Nov 2, 2015 10:30:00 AM

 

By Ed Anderson

The current state of advertising and is being challenged. PepsiCo's Brad Jakeman gave a fiery presentation at the

Association of National Advertising's annual "Masters of Marketing" conference in Orlando, Fla...

 

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Shopper Marketing info graphic: "Perspective is worth IQ 80 points"

Posted by Ed Anderson

Oct 5, 2015 10:30:00 AM


Xerox Parc's Alan Kay's famous quip about context is appropriate when considering major new initiatives like making POS Displays in retail stores smart. The following infographic, prepared by Jill Anderssen, VP of Marketing of Menasha Packaging, provides great perspective about why now is a great time to invest in smart POS displays. 


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Shopper measurement and engagement, a new frontier (Part 1)

Posted by Bill Martin

Aug 26, 2015 11:48:00 AM

 

By Bill Martin

 

This is the first of several blogs dealing with how Consumer Packaged Goods (CPG) manufacturers can capture and use data with smart POP displays with their retail partners. Watch an animated video here.

(Editor's note: this blog first appeared August 7, 2015 on our partner Menasha's web site.)

For the last 20 years, I have worked on measuring in-store consumer foot traffic at ShopperTrak, a company I co-founded in 1995.  Today I have a deep desire to engage the shopper more effectively in partnership with retailers and CPGs to build relationships that benefit the entire commerce ecosystem.

 What we’re trying to accomplish

  • Create a two way data path which links branded and new product manufacturers with the consumer through POP displays and signage strategically placed in the retail environment
  • Engage the consumer on their personally carried devices while in the store
  • Create a clear roadmap for CPG’s and retailers to drive more sales

 In-store missing metrics are highlighted in the following chart from a Grocery Manufacturer’s Assn. and Booz & Company study:

 

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How to place beacons in a supermarket for high sales conversion

Posted by Ed Anderson

Feb 6, 2015 2:55:00 PM

Beacon solutions for brick and mortar retail are mentioned in most of the published reports on hot retail trends for 2015. The devil is in the details is a phrase that applies to initial beacon solution deployment set up. Good intent isn't enough...immersion in the details is a huge help in crafting a solution that will work with your customer. As one of our advisors, Mike Clifford former CIO of Whole Foods said:

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What's the key to getting Beacon customer traction? Answer: Listening

Posted by Ed Anderson

Jan 29, 2015 9:25:00 AM

During the last couple weeks, Shelfbucks splashed onto the scene as a leader in the newly emerging space of beacon solutions for in store marketing. Need some proof points to corroborate that claim? Yes you certainly do.

The Best of NRF's The Big Show here. Acclaimed TV business news-CNBC here. Leading big city newspaper, the Washington Post here. The highest retweeted item from the NRF's Big Show from ad agency Leo Burnett here. And, leader in the in store marketing segment of Trinity Ventures Mobile Market Map 2.0:

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