Blog

Attending Shop.org retail's Digital summit?

Posted by Ed Anderson

Sep 23, 2016 3:19:56 PM

Do Analytics and Mobile Media

Drive your In-Store Merchandising Strageties?

They Should

Shelfbucks connects breakthrough technology to your successful in-store merchandising campaigns. Our leading in-store mobile media and in-store merchandising optimization platform enables retailers and consumer goods companies to realize additional revenue and brand equity from in-store merchandising programs through access to unprecedented data and insights and connection to the shopper.

Attending the SHOP.ORG Retail's Digital Summit? Come see how Shelfbucks can help YOU connect the best of the digital world to your in-store merchandising programs. We'll be in Booth 4029.

In 1996 few websites had analytics driving content and personalization. Today the same is true for in-store merchandising programs. That is about to change!

Shop.org’s signature event, Retail’s Digital Summit, brings 5,000 of the industry’s brightest minds together for unparalleled networking and game-changing ideas.

Join us in Dallas, Sept. 26-28, to connect with people and technologies that will take your marketing, branding, social, mobile and conversion to a whole new level.

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Topics: Real value to customers, Development and Analytics, Measurement and customer value, building a new technology, Digital Marketing Ecosystem, Marketing Optimization, Erik McMillan, Packaging, Shelfbucks, SmartDisplay, Shop.Org, Brick-and-mortar to E-commerce, CPS's & Retail

Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Posted by Erik McMillan

Sep 12, 2016 7:59:41 PM


   The Royal Group will incorporate Shelfbucks
‘SmartDisplay™’ platform into     customer POP displays to enable retailers and brands to measure and optimize in-store merchandising campaigns for increased sales

 

AUSTIN, Texas – September 13, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has again expanded its in-store digital marketing ecosystem by partnering with The Royal Group, a leading provider of point-of-purchase (POP) displays and related services to top U.S. consumer packaged goods (CPG) manufacturers and retailers.

 

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Topics: Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, building a new technology, Segment & Interact with Customers, Data is imperative for e-Commerce, Digital Marketing Ecosystem, The Royal Group, Data used where is need to be used, Packaging, Shelfbucks, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

Are Your Industry Initiatives Impactful?

Posted by Gary Overhultz

Sep 7, 2016 3:38:31 PM

One of the key question is,

"Why haven't industry initiatives from

the past been more impactful in improving

merchandise display executions?” 

 

 

 

 

 

 

 

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Topics: Real value to customers, Development and Analytics, What challenges are retailers facing today?, building a new technology, Marketing Optimization, Shelfbucks, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

Shelfbucks Makes 2016 Austin Fest Coolest Companies Finalist

Posted by Cheryl Rippy

Sep 7, 2016 1:32:44 PM

Here are the 2016 Austin Fest Coolest Companies Finalists

 

Over the past month, we've been collecting nominations for our Coolest Companies Competition, our inaugural friendly competition celebrating the Austin companies with amazing culture and products. We've received a ton of nominations from companies with unreal workspaces, fun outings, parties and happy hours, and the most enthusiastic, tight-knit teams who focus on innovating in Austin. It wasn't easy, but we whittled down the entries to a list of 100 finalists. Shelfbucks would appreciate your vote...

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Topics: Erik McMillan, AustinInno, Shelfbucks, Coolest Companies

The Path to Make Merchandising Displays Smart

Posted by Ed Anderson

Sep 7, 2016 11:00:00 AM

 

Retailers ship millions of corrugated displays into their US stores every year, but 42% of them never get executed on the selling floor. CPG's and retailers have told us that they don't have the data to tell them which campaigns should be expanded, which campaigns should be cut back, and which campaigns could be improved. Retailers comparable store sales growth have languished for years, traffic is down and subscriptions for newspapers have fallen at least 70%. Seventy five percent of shoppers have a smart phone with them when in stores, yet engaging the shopper with their smart phone is rare. There is an imperative for a solution that offers the likelihood of faster innovation, increased revenue and decreased costs. At Shelfbucks, we have an Internet of Things Ecosystem that addresses these issues for Merchandise Displays:


 

Source:  Business Insider


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Topics: Development and Analytics, Measurement and customer value, Shelfbucks merchandising optimization platform, Erik McMillan, Mckinsey, Brick-and-mortar to E-commerce, Accenture, CPS's & Retail, Smart displays with an As-a-Service model., Bain

Creative use of data can improve shopper experience.

Posted by Kevin Stambaugh

Sep 6, 2016 12:54:28 PM

What kind of data does Shelfbucks provide?
The good news is our data is really used where it needs to be used. Which is informing and decision-making from the consumers perspective. The solution is not about data, the solution is about providing real value to that customer.  Providing offers for things that they are interested in, helping surface more opportunities for them, different products that they really didn't think to try.  But on the back end, there's a lot of dated that goes into that.  What I like about Shelfbucks is, in a way, it's kind of a feedback system. 

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Topics: How Millennials use Shopping Apps, Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, Data is imperative for e-Commerce, Data used where is need to be used, Erik McMillan, Retail Merchandising Optimization Platform, Brick-and-mortar to E-commerce

Great Northern Incorporates Shelfbucks "SmartDisplay" Platform

Posted by Erik McMillan

Sep 1, 2016 3:27:26 PM

 

Great Northern Instore Partners with Shelfbucks to Expand Industry Roll Out of In-Store ‘SmartDisplays’ for CPGs and Retailers

Great Northern point-of-purchase merchandising displays will now incorporate the Shelfbucks platform, enabling the industry to rapidly measure and adjust in-store campaigns for maximum impact

 AUSTIN, Texas – August, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Great Norther Instore to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling consumer packaged goods (CPG) manufacturers and retailers to measure, manage and significantly improve the effectiveness of in-store product merchandising campaigns.

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Topics: Development and Analytics, Shelfbucks merchandising optimization platform, Erik McMillan, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail, Great Northern

Green Bay Packaging & Shelfbucks Add ‘SmartDisplay’ to Innovation div.

Posted by Erik McMillan

Aug 30, 2016 8:43:30 PM

                                                           

Green Bay Packaging Partners with Shelfbucks to Add ‘SmartDisplay’ Offerings to In-Store Innovation Division

 

Shelfbucks platform will transform Green Bay Packaging in-store displays to digital merchandising solutions, enabling retailers and brands to rapidly measure and adjust in-store campaigns for maximum impact

 

AUSTIN, Texas – August 30, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has finalized an agreement with Green Bay Packaging Inc. to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling shoppers to instantly interact with in-store product displays and empowering consumer packaged goods (CPG) manufacturers and retailers to measure, manage and drive higher sales from product merchandising campaigns.

 

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Topics: Real value to customers, Green Bay Packaging, Marketing Optimization, Erik McMillan, SmartDisplay, CPS's & Retail

Accenture's new world of "As-A-Service" for Business Improvement

Posted by Ed Anderson

Aug 24, 2016 10:30:00 AM

A co-worker's friend recently completed a 100 mile running race in 29 hours in Utah. Friends and family knew where their runner was at all times during the race. Sometimes, a business improvement initiative can seem as daunting as running your first 100 mile race.   Do you know where your displays are during their "100 mile journey?" The founder of the Leadville Trail 100 race came up with the following motivation to help new runners embark on a somewhat daunting journey:

 

Accentures New World of As-a-Service infographic:

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Topics: Accenture's New World As-A-Service Model, Retail Merchandising Optimization Platform

What objections will retailers and executives have to Shelfbucks?

Posted by Kevin Stambaugh

Aug 4, 2016 4:16:35 PM

I think the biggest concern of any retailer or brand is going to be that they've been doing this for a long time.  They've got ways they each like to run their business, ways they like to look at their customers, to segment their customers and interact with their customers.  So I think the biggest challenge is is going to be, we want to work the way they work.

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Topics: What objections will Retailers & Executives have, building a new technology, Segment & Interact with Customers