IoT Merchandising Data and Mobile Engagement: Improve In-Store Marketing ROI

Posted by Edward Anderson on Jan 13, 2017 10:00:00 AM

12 Top Companies Tease Us With A Sneak Preview For The NRF Big Show

Shelfbucks and their Team enables CPG's and retailers to measure, manage and improve the effectiveness of in-store product merchandising programs.

Fifteen years ago website analytics were unheard of, yet today every website is digitally optimized. With new Internet of Things sensor technology, in-store merchandising can also be actively measured and adjusted.

Shelfbucks, the leading in-store shopper marketing optimization platform for consumer packaged goods (CPG) suppliers and retail stores will discuss details of the industry’s first SmartDisplay™ in-store merchandising campaigns at the 2017 NRF Big Show (Booth #4055). For the first time in retail history, a dozen of the country’s largest CPG companies launched Shelfbucks-enabled in-store merchandising display campaigns.  The 27 campaigns, created for 21 brands, provided unprecedented insights into POP product displays, including daily performance data and alerts, as well as detailed reports on merchandising supply chain, display arrival and set-up timing, sales floor execution and product sales lift.  *Point of Sale.Com  See How It Works 

Shelfbucks is sponsoring a session at the Retailer's Big Show 2017 at NRF.  You will hear from retail and CPG experts on new technologies to improve execution and performance on your critical in-store marketing spend. Speakers will be Brandon Barr from Retail Marketing and Insights, Peter Bond from Bond Unlimited, and Sarah Cunningham from TNP Retail.  On Sunday, January 15th, please stop by Hall A, Room 1A 06, Level 1 at NRF from 1:00-1:30.  Meet the Shelfbucks Team

Not going to NRF?  Look for future post on the most insightful statements and progressive ideas from this seminar.

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Topics: Development and Analytics, Data is imperative for e-Commerce, Benefits of making Merchandising Displays Smart, In-Store Marketing ROI, Data Analytics can improve Merchandising Displays, IoT Merchandising Data and Mobile Engagement

The top ten benefits of making Displays smart

Posted by Ed Anderson on Jan 12, 2017 12:30:00 AM

CPG's and Retailers have known for a long time that the best way to drive incremental sales is with displays. What isn't known is how to put a program for continuous improvement in place so that every program you run is better the next time than it was the last time. In order to obtain data about the performance of your display programs, you have to make the displays Smart and institute Data Analytics. Adding a sensor to a POP Merchandising Display can make it smart and enable tracking through the supply chain of the retailer. You can know when it arrives at the store, when(or whether) it gets set up in the front of the store and how long it is up before it is recycled.  Now, even though efforts have been made as far back as 15 years ago to solve this problem, the technology is now affordable, deployable, and scalable. The demand for this knowledge base has been in existence for decades. The industry is ready for this now. To puncuate why the technology is more affordable, we quote McKinsey, January 2017: "we simply have computing power, with the cloud and connectivity, that is much, much lower cost than it was ever before."

 

 

The top ten benefits Shelfbucks creates by making POP Merchandising Displays Smart:

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Topics: SmartDisplay, CPS's & Retail, Best Practices for POP Merchandising Displays, Data Analytics can improve Merchandising Displays

Are You Embracing Best Practices for Merchandising Displays?

Posted by Ed Anderson on Jan 9, 2017 11:00:00 AM

McKinsey recently published a report from the McKinsey Global Institute titled, "Making data analytics work for you, instead of the other way around. " Best practices are often not obvious, at least until someone proves a new approach is superior. In the 1896 Olympic Games, there was no best practice on how to start the 100-meter dash. McKinsey showed this picture in the report:

 

 

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Topics: Best Practices for POP Merchandising Displays

Shelfbucks Acquires Portfolio of Patents for In-Store POP Display

Posted by Ed Anderson on Dec 6, 2016 4:21:10 PM

SHELFBUCKS ACQUIRES PORTFOLIO OF PATENTS COVERING TECHNOLOGY FOR IN-STORE POP DISPLAY EXECUTION, COMPLIANCE, PERFORMANCE MEASUREMENT

24 patents originally held by Goliath Solutions provide Shelfbucks with industry’s largest portfolio of patent protected technology to assess the success of its customers’ retail campaigns.

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Topics: Development and Analytics, Measurement and customer value, Shelfbucks merchandising optimization platform, Erik McMillan, Packaging, Shelfbucks, SmartDisplay, CPS's & Retail, Compliance, Performance measurement technology

Attending Shop.org retail's Digital summit?

Posted by Ed Anderson on Sep 23, 2016 3:19:56 PM

Do Analytics and Mobile Media

Drive your In-Store Merchandising Strageties?

They Should

Shelfbucks connects breakthrough technology to your successful in-store merchandising campaigns. Our leading in-store mobile media and in-store merchandising optimization platform enables retailers and consumer goods companies to realize additional revenue and brand equity from in-store merchandising programs through access to unprecedented data and insights and connection to the shopper.

Attending the SHOP.ORG Retail's Digital Summit? Come see how Shelfbucks can help YOU connect the best of the digital world to your in-store merchandising programs. We'll be in Booth 4029.

In 1996 few websites had analytics driving content and personalization. Today the same is true for in-store merchandising programs. That is about to change!

Shop.org’s signature event, Retail’s Digital Summit, brings 5,000 of the industry’s brightest minds together for unparalleled networking and game-changing ideas.

Join us in Dallas, Sept. 26-28, to connect with people and technologies that will take your marketing, branding, social, mobile and conversion to a whole new level.

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Topics: Real value to customers, Development and Analytics, Measurement and customer value, building a new technology, Digital Marketing Ecosystem, Marketing Optimization, Erik McMillan, Packaging, Shelfbucks, SmartDisplay, Shop.Org, Brick-and-mortar to E-commerce, CPS's & Retail

Shelfbucks & The Royal Group Expand Retail's Digital Marketing Ecosystem

Posted by Erik McMillan on Sep 12, 2016 7:59:41 PM


   The Royal Group will incorporate Shelfbucks
‘SmartDisplay™’ platform into     customer POP displays to enable retailers and brands to measure and optimize in-store merchandising campaigns for increased sales

 

AUSTIN, Texas – September 13, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, today announced it has again expanded its in-store digital marketing ecosystem by partnering with The Royal Group, a leading provider of point-of-purchase (POP) displays and related services to top U.S. consumer packaged goods (CPG) manufacturers and retailers.

 

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Topics: Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, building a new technology, Segment & Interact with Customers, Data is imperative for e-Commerce, Digital Marketing Ecosystem, The Royal Group, Data used where is need to be used, Packaging, Shelfbucks, Retail Merchandising Optimization Platform, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

Are Your Industry Initiatives Impactful?

Posted by Gary Overhultz on Sep 7, 2016 3:38:31 PM

One of the key question is,

"Why haven't industry initiatives from

the past been more impactful in improving

merchandise display executions?” 

 

 

 

 

 

 

 

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Topics: Real value to customers, Development and Analytics, What challenges are retailers facing today?, building a new technology, Marketing Optimization, Shelfbucks, SmartDisplay, Brick-and-mortar to E-commerce, CPS's & Retail

Shelfbucks Makes 2016 Austin Fest Coolest Companies Finalist

Posted by Edward Anderson on Sep 7, 2016 1:32:44 PM

Here are the 2016 Austin Fest Coolest Companies Finalists

 

Over the past month, we've been collecting nominations for our Coolest Companies Competition, our inaugural friendly competition celebrating the Austin companies with amazing culture and products. We've received a ton of nominations from companies with unreal workspaces, fun outings, parties and happy hours, and the most enthusiastic, tight-knit teams who focus on innovating in Austin. It wasn't easy, but we whittled down the entries to a list of 100 finalists. Shelfbucks would appreciate your vote...

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Topics: Erik McMillan, AustinInno, Shelfbucks, Coolest Companies

The Path to Make Merchandising Displays Smart

Posted by Ed Anderson on Sep 7, 2016 11:00:00 AM

 

Retailers ship millions of corrugated displays into their US stores every year, but 42% of them never get executed on the selling floor. CPG's and retailers have told us that they don't have the data to tell them which campaigns should be expanded, which campaigns should be cut back, and which campaigns could be improved. Retailers comparable store sales growth have languished for years, traffic is down and subscriptions for newspapers have fallen at least 70%. Seventy five percent of shoppers have a smart phone with them when in stores, yet engaging the shopper with their smart phone is rare. There is an imperative for a solution that offers the likelihood of faster innovation, increased revenue and decreased costs. At Shelfbucks, we have an Internet of Things Ecosystem that addresses these issues for Merchandise Displays:


 

Source:  Business Insider


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Topics: Development and Analytics, Measurement and customer value, Shelfbucks merchandising optimization platform, Erik McMillan, Mckinsey, Brick-and-mortar to E-commerce, Accenture, CPS's & Retail, Smart displays with an As-a-Service model., Bain

Creative use of data can improve shopper experience.

Posted by Kevin Stambaugh on Sep 6, 2016 12:54:28 PM

What kind of data does Shelfbucks provide?
The good news is our data is really used where it needs to be used. Which is informing and decision-making from the consumers perspective. The solution is not about data, the solution is about providing real value to that customer.  Providing offers for things that they are interested in, helping surface more opportunities for them, different products that they really didn't think to try.  But on the back end, there's a lot of dated that goes into that.  What I like about Shelfbucks is, in a way, it's kind of a feedback system. 

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Topics: How Millennials use Shopping Apps, Real value to customers, Development and Analytics, Measurement and customer value, A feedback system for customer data, Data is imperative for e-Commerce, Data used where is need to be used, Erik McMillan, Retail Merchandising Optimization Platform, Brick-and-mortar to E-commerce