We now have multiple ways to push deals to shoppers in a store. A few years ago, I was asked to investigate innovative lead generation programs for a B2B company whose sales people felt the leads they got weren't worth following up on. The first thing I did was go to execs who ran departments and spent big money on software and services. The reactions I got from these "C-Level" execs to email "push" campaigns in their Exchange Inbox were pithy:
Reactions to email push campaigns
- "I look at the sender and if I don't recognize the name, I look at the subject line to see if the sender says my best friend Jeff Rettinger suggested I consider this, I might quickly scan the first sentence...then I delete it."
- "I delete these as fast as I can...I get 40 of these day, I want to waste zero time on them."
- "If I recognize the sender or company from prior campaigns, I take the time to use the one click unsubscribe feature."
What about Push Notifications in a store? Will they work? How much is too much?"